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- All HBS Web
(3,361)
- People (21)
- News (940)
- Research (1,447)
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- Multimedia (11)
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- March 2023
- Article
Reaching for Rigor and Relevance: Better Marketing Research for a Better World
By: Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan and Katherine White
Over the past several decades, scholars have highlighted the obligations and opportunities for marketing as a discipline to play a role in creating a better world — or risk becoming irrelevant for the largest problems facing consumers and society. Climate change,... View Details
Keywords: COVID-19 Pandemic; Marketing; Social Issues; Corporate Social Responsibility and Impact; Business and Community Relations; Research
Madan, Shilpa, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan, and Katherine White. "Reaching for Rigor and Relevance: Better Marketing Research for a Better World." Marketing Letters 34, no. 1 (March 2023): 1–12.
- 13 May 2022
- Research & Ideas
Company Reviews on Glassdoor: Petty Complaints or Signs of Potential Misconduct?
by companies themselves, Campbell says. If executives or board members are concerned about company culture, external or internal employee communications may expose potential issues. “There could be all kinds of internal platforms where... View Details
- 11 Aug 2003
- Research & Ideas
Why Budgeting Kills Your Company
are looking for alternatives that reduce time and better align spending with strategy. Look at your own company's budget process: Has it really helped you do a better job of belt tightening during the current slowdown? Many companies have... View Details
Keywords: by Loren Gary
- 24 Apr 2013
- Research & Ideas
Who Sets Your Benchmarks?
pursuing your goals accordingly. In this excerpt, he discusses the unfortunate and all-too-common tendency to focus on extrinsic rather than intrinsic motivators. Who Sets Your Benchmarks? From, What You're... View Details
- November 2006
- Article
Find Your Sweet Spot
By: Rob Markey, Gerard Du Toit and James Allen
Charged with extending their unit’s product lines and boosting top-line growth over the next three years, product managers at one global consumer goods company wanted to identify the most attractive customer segments to target and how best to reach them. So they turned... View Details
Markey, Rob, Gerard Du Toit, and James Allen. "Find Your Sweet Spot." Harvard Management Update 11, no. 11 (November 2006): 3–6.
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
Social networking sites such as MySpace.com are some of the most trafficked on the Web—MySpace had 46 million unique users in June and features nearly 100 million personal profiles posted by users, many of whom are in their teens and twenties. What's more, the average... View Details
- 2008
- Book
Climate Change: What's Your Business Strategy?
By: Andrew J. Hoffman and John G. Woody
Climate change is one of the most pressing challenges facing the world today. And increasingly, it's become a crucial business issue. How will you and your company respond?
In Climate Change: What's Your Business Strategy? Andrew Hoffman and John... View Details
In Climate Change: What's Your Business Strategy? Andrew Hoffman and John... View Details
Hoffman, Andrew J., and John G. Woody. Climate Change: What's Your Business Strategy? Harvard Business Press, 2008. (Chinese Edition: 必看！绿色战略中的商机, China Machine Press; Danish Edition: Klimaforandring - Hvad er din forretningsstrategi?, Gyldendal, 2009; Portuguese Edition: Mudanças Climáticas: Desafios e Oportunidades Empresariais, Elsevier and Alterações Climáticas, Actual Editoras.)
- December 2015
- Article
Emotion and the Art of Negotiation: How to Use Your Feelings to Your Advantage
Negotiations can be fraught with emotion, but it's only recently that researchers have examined how particular feelings influence what happens during deal making. Here the author shares some key findings and advice. Anxiety leads to poor outcomes. You will be less... View Details
Brooks, Alison Wood. "Emotion and the Art of Negotiation: How to Use Your Feelings to Your Advantage." Harvard Business Review 93, no. 12 (December 2015): 56–64.
- 21 Sep 2020
- Research & Ideas
Are You Sabotaging Your Own Company?
permit short-cuts to be taken in order to expedite decisions.” “Make ‘speeches.’ Talk as frequently as possible and at great length. Illustrate your ‘points’ by long anecdotes and accounts of personal experiences.” “When possible, refer... View Details
Keywords: by Dina Gerdeman
- 30 May 2005
- Research & Ideas
Six Steps for Making Your Threat Credible
outsource at the right price. 4. Delegate authority to someone who will follow through on the threat The time, energy, and resources that you devote to reaching agreement can suggest that you're desperate for a deal—any deal. The greater... View Details
Keywords: by Deepak Malhotra
- January–February 2017
- Article
Buying Your Way into Entrepreneurship
By: Richard S. Ruback and Royce Yudkoff
An increasingly popular route to success as a small business owner is “acquisition entrepreneurship”—buying and running an existing operation. If you’re considering such a path, the authors offer practical advice for each stage of the process. Think it through. Do you... View Details
Ruback, Richard S., and Royce Yudkoff. "Buying Your Way into Entrepreneurship." Harvard Business Review 95, no. 1 (January–February 2017): 149–153.
- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
watching the response." Let them lead while you learn. When you identify new offerings or markets where your assessment of initial risk versus potential returns suggests caution, a competitor may do you... View Details
Keywords: by David Stauffer
- 18 Jun 2024
- Research & Ideas
What Your Non-Binary Employees Need to Do Their Best Work
says. In fact, many traditional surveys often don’t reach enough respondents who identify as non-binary to create a meaningful sample. The research team used the platform Prolific, which specifically allowed them to recruit participants... View Details
Keywords: by Michael Blanding
- 09 Jun 2015
- Sharpening Your Skills
Sharpening Your Skills: Social Media
Using social media to advance your marketing is a potentially powerful and low-cost tool. But the risk is potentially powerful, too—allowing consumers to co-create View Details
- 08 Mar 2004
- Research & Ideas
Creating Value in Your Business Ecosystem
company that effectively creates and shares value with its ecosystem is eBay. It creates value in a number of ways. It has developed state-of-the-art tools that increase the productivity of network members and encourage potential members... View Details
Keywords: by Marco Iansiti & Roy Levien
- 29 Jun 2009
- Sharpening Your Skills
Sharpening Your Skills: Leading Change
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered: How do I build my business in this... View Details
Keywords: by Staff
- 30 Sep 2002
- Research & Ideas
Your Crisis Response Plan: The Ten Effective Elements
Organizations inevitably face crises, but few are well prepared to deal with them. The following elements summarize the findings of research and experience about what it takes to respond effectively in crisis situations. The accompanying table is a tool for evaluating... View Details
Keywords: by Michael Watkins
- 04 Jul 2005
- Research & Ideas
Should You Outsource Your Marketing?
Most companies already outsource a portion of their marketing function—advertising. But what about direct-mail management, lead management, or customer analytics? Increasingly, expertise in these and other marketing areas lies outside View Details
Keywords: by Poping Lin
- 09 May 2012
- Research & Ideas
Clayton Christensen’s “How Will You Measure Your Life?”
Editor's note: Every year, HBS Professor Clayton Christensen teaches students that well-tested academic theories can help them succeed not just in business, but in life. He expounds upon those lessons in his forthcoming book, How Will You Measure View Details
- 2018
- Working Paper
Zig-Zagging Your Way to Transformative Impact
By: V. Kasturi Rangan and Tricia Gregg
Achieving transformative impact has been much discussed by social entrepreneurs, funders, and consultants. These discussions have focused on issues of increasing impact and scale, but often with no clear distinction between the two terms. In order to provide clarity,... View Details
Keywords: Social Entrepreneurship; Performance Efficiency; Growth and Development; Outcome or Result; Strategy
Rangan, V. Kasturi, and Tricia Gregg. "Zig-Zagging Your Way to Transformative Impact." Harvard Business School Working Paper, No. 18-062, January 2018.