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Show Results For
- All HBS Web
(8,240)
- People (37)
- News (1,839)
- Research (4,845)
- Events (46)
- Multimedia (60)
- Faculty Publications (3,165)
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- 7 Mar 2013
- Keynote Speech
Positive Risk and the Innovation Commons
- 11 Aug 2016
- Cold Call Podcast
Why College Rankings Keep Deans Awake at Night
the rating system. He said that federal financial aid should go to those schools that perform the best. The President eventually abandoned the idea after hearing from many college presidents that there is simply no way to reliably rate View Details
- December 2021
- Article
Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations
By: Jonas Paul Schöne, Brian Parkinson and Amit Goldenberg
What type of emotional language spreads further in political discourses on social media? Previous research has focused on situations that primarily elicited negative emotions, showing that negative language tended to spread further. The current project extends existing... View Details
Keywords: Negative Emotions; Emotional Influence; Emotional Resonance; Political Discourse; Emotion Contagion; Intergroup; Interactive Communication; Emotions; Government and Politics; Social Media
Schöne, Jonas Paul, Brian Parkinson, and Amit Goldenberg. "Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations." Affective Science 2, no. 4 (December 2021): 379–390.
- September 2005 (Revised April 2006)
- Background Note
Market Segmentation, Target Market Selection, and Positioning
By: Miklos Sarvary and Anita Elberse
Elaborates on the prerequisites for designing a successful marketing strategy: market segmentation, target market selection, and product positioning. View Details
Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.)
- 22 Jun 2013 - 23 Jun 2013
- Conference Presentation
Positive Risk and the Innovation Commons
- December 20, 2011
- Article
The Problem with Green Rankings
By: Auden Schendler and Michael W. Toffel
Schendler, Auden, and Michael W. Toffel. "The Problem with Green Rankings." ChinaDialogue (December 20, 2011). (Also in Chinese and in The Guardian (UK))
- October 2023
- Article
Coordination and Bandwagon Effects: How Past Rankings Shape the Behavior of Voters and Candidates
By: Riako Granzier, Vincent Pons and Clémence Tricaud
Candidates’ placements in polls or past elections can be powerful coordination devices for both parties and voters. Using a regression discontinuity design in French elections, we show that candidates who place first by only a small margin in the first round are more... View Details
Keywords: Strategic Voting; Coordination; Bandwagon Effect; Regression Discontinuity Design; French Elections; Voting; Political Elections; Behavior; France
Granzier, Riako, Vincent Pons, and Clémence Tricaud. "Coordination and Bandwagon Effects: How Past Rankings Shape the Behavior of Voters and Candidates." American Economic Journal: Applied Economics 15, no. 4 (October 2023): 177–217.
- March 2012
- Article
The Hierarchical Face: Higher Rankings Lead to Less Cooperative Looks
By: Patricia Chen, Christopher G. Myers, Shirli Kopelman and Stephen M. Garcia
In 3 studies, we tested the hypothesis that the higher ranked an individual's group is, the less cooperative the facial expression of that person is judged to be. Study 1 established this effect among business school deans, with observers rating individuals from higher... View Details
Chen, Patricia, Christopher G. Myers, Shirli Kopelman, and Stephen M. Garcia. "The Hierarchical Face: Higher Rankings Lead to Less Cooperative Looks." Journal of Applied Psychology 97, no. 2 (March 2012): 479–486.
- Article
Refined Configuration Results for Extremal Type II Lattices of Ranks 40 and 80
By: Noam D. Elkies and Scott Duke Kominers
We show that, if L is an extremal Type II lattice of rank 40 or 80, then L is generated by its vectors of norm min(L)+2. This sharpens earlier results of Ozeki, and the second author and Abel, which showed that such lattices L are generated by their vectors of norms... View Details
Keywords: Mathematical Methods
Elkies, Noam D., and Scott Duke Kominers. "Refined Configuration Results for Extremal Type II Lattices of Ranks 40 and 80." Proceedings of the American Mathematical Society 138, no. 1 (January 2010): 105–108.
- January 2007
- Class Lecture
Brand Positioning (FSS)
By: Youngme E. Moon
Moon, Youngme E. "Brand Positioning (FSS)." Harvard Business School Class Lecture 507-055, January 2007.
- Article
Choice Architects Reveal a Bias Toward Positivity and Certainty
By: David P. Daniels and Julian Zlatev
Biases influence important decisions, but little is known about whether and how individuals try to exploit others’ biases in strategic interactions. Choice architects—that is, people who present choices to others—must often decide between presenting choice sets with... View Details
Keywords: Nudges; Biases; Strategic Decision Making; Social Influence; Choice Architects; Choice Architecture; Reflection Effect; Certainty Effect; Loss Aversion; Decision Making; Risk and Uncertainty; Power and Influence
Daniels, David P., and Julian Zlatev. "Choice Architects Reveal a Bias Toward Positivity and Certainty." Organizational Behavior and Human Decision Processes 151 (March 2019): 132–149.
- October 22, 2012
- Article
What Green Rankings Don't Tell You
By: Aaron K. Chatterji and Michael W. Toffel
Chatterji, Aaron K., and Michael W. Toffel. "What Green Rankings Don't Tell You." Daily Beast (October 22, 2012).
- Spring 2013
- Article
Salience in Quality Disclosure: Evidence from the U.S. News College Rankings
By: Michael Luca and Jonathan Smith
How do rankings affect demand? This paper investigates the impact of college rankings, and the visibility of those rankings, on students' application decisions. Using natural experiments from U.S. News and World Report College Rankings, we present two main... View Details
Luca, Michael, and Jonathan Smith. "Salience in Quality Disclosure: Evidence from the U.S. News College Rankings." Journal of Economics & Management Strategy 22, no. 1 (Spring 2013): 58–77.
- Article
Common Variants of the Oxytocin Receptor Gene Do Not Predict the Positive Mood Benefits of Prosocial Spending
By: Ashley V. Whillans, Lara B. Aknin, Colin Ross, Lihan Chen and Frances S. Chen
Who benefits most from helping others? Previous research suggests that common polymorphisms of the oxytocin receptor gene (OXTR) predict whether people behave generously and experience increases in positive mood in response to socially-focused experiences in daily... View Details
Keywords: Prosocial Behavior; Positivity; Behavior Genetics; Individual Differences; Behavior; Emotions; Genetics; Spending
Whillans, Ashley V., Lara B. Aknin, Colin Ross, Lihan Chen, and Frances S. Chen. "Common Variants of the Oxytocin Receptor Gene Do Not Predict the Positive Mood Benefits of Prosocial Spending." Emotion 20, no. 5 (August 2020): 734–749.
- July 2010
- Case
Metabical: Positioning and Communications Strategy for a New Weight Loss Drug
By: John A. Quelch and Heather Beckham
Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details
Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States
Quelch, John A., and Heather Beckham. "Metabical: Positioning and Communications Strategy for a New Weight Loss Drug." Harvard Business School Brief Case 104-240, July 2010.
- March 2002 (Revised January 2003)
- Case
Microsoft: Positioning the Tablet PC
By: Youngme E. Moon and Christina L. Darwall
Microsoft is preparing for the launch of the Tablet PC, which allows users to use a pen (stylus) to run Windows and Windows applications, annotate documents, and create handwritten documents for later reference or even conversion to text. Microsoft's original equipment... View Details
Keywords: Technological Innovation; Product Positioning; Market Entry and Exit; Information Infrastructure; Applications and Software; Computer Industry
Moon, Youngme E., and Christina L. Darwall. "Microsoft: Positioning the Tablet PC." Harvard Business School Case 502-051, March 2002. (Revised January 2003.)
- February 2013
- Article
Exceptional Boards: Environmental Experience and Positive Deviance from Institutional Norms
By: Judith Walls and Andrew J. Hoffman
This paper explores the phenomenon of positive organizational deviance from institutional norms by establishing practices that protect or enhance the natural environment. Seeking to explain why some organizations practice positive environmental deviance while others do... View Details
Keywords: Corporate Social Responsibility and Impact; Networks; Organizational Culture; Governing and Advisory Boards; Environmental Management
Walls, Judith, and Andrew J. Hoffman. "Exceptional Boards: Environmental Experience and Positive Deviance from Institutional Norms." Special Issue on Greening Organizational Behavior. Journal of Organizational Behavior 34, no. 2 (February 2013): 253–271.
- May 1991 (Revised March 2017)
- Teaching Note
Tennessee Controls: The Strategic Ranking Problem
By: Robert Simons
Teaching Note for (9-191-083). View Details
- 2014
- Working Paper
Non-Adherence in Health Care: A Positive and Normative Analysis
By: Mark Egan and Tomas J. Philipson
Non-adherence in health care results when a patient does not initiate or continue care that a provider has recommended. Previous research identifies non-adherence as a major source of waste in US health care, totaling approximately 2.3% of GDP, and have proposed a... View Details
Egan, Mark, and Tomas J. Philipson. "Non-Adherence in Health Care: A Positive and Normative Analysis." NBER Working Paper Series, No. 20330, July 2014. (Previously titled, "Health Care Adherence and Personalized Medicine.")