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  • All HBS Web  (7,957)
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  • All HBS Web  (7,957)
    • People  (37)
    • News  (1,839)
    • Research  (4,879)
    • Events  (46)
    • Multimedia  (60)
  • Faculty Publications  (3,165)
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  • June 1994
  • Case

Green Marketing at Rank Xerox

By: Jeffrey F. Rayport
Xerox Corp. is on the verge of launching a new line of photocopiers made largely from refurbished or recycled parts. In spite of this reclaimed content, the company intends to position the machines as "new." The move is a response to growing environmental pressures in... View Details
Keywords: Product Positioning; Machinery and Machining; Environmental Sustainability; Manufacturing Industry; Consumer Products Industry; Europe
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Rayport, Jeffrey F. "Green Marketing at Rank Xerox." Harvard Business School Case 594-047, June 1994.
  • 03 Oct 2013
  • News

Study: Rankings Affect Student Applications

  • 2022
  • Working Paper

Hate Crime Increases with Minoritized Group Rank

By: Marco E. Tabellini
People are on the move in unprecedented numbers within and between countries. How does demographic change affect local intergroup dynamics? In complement to accounts that emphasize stereotypical features of groups as determinants of their treatment, we propose the... View Details
Keywords: Prejudice; Minority; Hate Crimes; Reference Dependence; Demographics; Rank and Position; Prejudice and Bias; Crime and Corruption
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Cikara, Mina, Vasiliki Fouka, and Marco Tabellini. "Hate Crime Increases with Minoritized Group Rank." Harvard Business School Working Paper, No. 21-075, February 2022. (Permanent link here. Forthcoming at Nature Human Behaviour.)
  • February 1991 (Revised November 2010)
  • Case

Tennessee Controls: The Strategic Ranking Problem

By: Robert L. Simons and Dale Geiger
Tennessee Controls has instituted a new formal asset acquisition process to rank competing proposals. Judy Starnes, the new division manager, is asked to rank three proposals by using techniques to quantify economic returns, risk, as well as the credibility of the... View Details
Keywords: Capital Budgeting; Governance Controls; Management Systems; Strategic Planning; Mathematical Methods; Electronics Industry
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Simons, Robert L., and Dale Geiger. "Tennessee Controls: The Strategic Ranking Problem." Harvard Business School Case 191-083, February 1991. (Revised November 2010.)
  • 24 Oct 2012
  • News

The Big Flaw in Corporate Sustainability Rankings

  • May 2023
  • Article

Self-Preferencing at Amazon: Evidence from Search Rankings

By: Chiara Farronato, Andrey Fradkin and Alexander MacKay
We study whether Amazon engages in self-preferencing on its marketplace by favoring its own brands (e.g., Amazon Basics) in search. To address this question, we collect new micro-level consumer search data using a custom browser extension installed by a panel of study... View Details
Keywords: Consumer Behavior; E-commerce; Product Positioning; Brands and Branding
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Farronato, Chiara, Andrey Fradkin, and Alexander MacKay. "Self-Preferencing at Amazon: Evidence from Search Rankings." AEA Papers and Proceedings 113 (May 2023): 239–243.
  • 3 Jul 2013
  • Lecture

Design Options and Positive Risk

By: Carliss Y. Baldwin
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Baldwin, Carliss Y. "Design Options and Positive Risk." Lecture at the Trento Summer School, Cognitive and Experimental Economics Laboratory (CEEL) and Università degli studi di Trento, Trento, Italy, July 3, 2013.
  • Article

Positioning The Nation State

By: John A. Quelch and Katherine E. Jocz
Having a clear, differentiated positioning gives a country an advantage in attracting investment, business and tourism, and in building markets for its exports. Countries like Greece, Spain and Chile are successfully repositioning themselves using coordinated marketing... View Details
Keywords: Sovereign Finance; Country; Product Positioning; Global Strategy; Government and Politics
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Quelch, John A., and Katherine E. Jocz. "Positioning The Nation State." Place Branding 1, no. 3 (2005): 229–237.
  • 01 Sep 2024
  • News

Net Positive

At LOVB, designing a “community-up” volleyball ecosystem, from youth teams to a professional league. (photo by Melissa Golden) Volleyball is the number-one sport for girls in the United States by participation, yet unlike soccer and basketball, it hasn’t had an... View Details
Keywords: Julia Hanna
  • 2017
  • Chapter

Corporate Moral Agency, Positive Duties, and Purpose

By: Nien-hê Hsieh
A long-standing question in business ethics is whether business enterprises are themselves moral agents with distinct moral responsibilities. To date, the debate about corporate moral agency has focused on responsibility for past wrongdoing that involves violating... View Details
Keywords: Corporate Social Responsibility and Impact; Moral Sensibility; Mission and Purpose
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Hsieh, Nien-hê. "Corporate Moral Agency, Positive Duties, and Purpose." In The Moral Responsibility of Firms, edited by Eric Orts and N. Craig Smith. Oxford University Press, 2017.
  • January 2004 (Revised May 2004)
  • Background Note

Strategy and Positioning in Professional Service Firms

By: Ashish Nanda
This case provides a definition of strategy, distinguishes between corporate and practice strategy, and discusses how and why developing and implementing strategy for professional service firms is different from developing and implementing strategy for commercial... View Details
Keywords: Corporate Strategy; Service Industry
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Nanda, Ashish. "Strategy and Positioning in Professional Service Firms." Harvard Business School Background Note 904-060, January 2004. (Revised May 2004.)
  • 7 Mar 2013
  • Keynote Speech

Positive Risk and the Innovation Commons

By: Carliss Y. Baldwin
Keywords: Innovation & Entrepreneurship; Entrepreneurship; Innovation and Invention
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Baldwin, Carliss Y. "Positive Risk and the Innovation Commons." Intersect, an Innovation Symposium, Harvard Business School Club of Wisconsin, Milwaukee, WI, March 7, 2013.
  • December 2021
  • Article

Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations

By: Jonas Paul Schöne, Brian Parkinson and Amit Goldenberg
What type of emotional language spreads further in political discourses on social media? Previous research has focused on situations that primarily elicited negative emotions, showing that negative language tended to spread further. The current project extends existing... View Details
Keywords: Negative Emotions; Emotional Influence; Emotional Resonance; Political Discourse; Emotion Contagion; Intergroup; Interactive Communication; Emotions; Government and Politics; Social Media
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Schöne, Jonas Paul, Brian Parkinson, and Amit Goldenberg. "Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations." Affective Science 2, no. 4 (December 2021): 379–390.
  • 19 Oct 2020
  • Video

Professor Jim Cash: Hoops and Positivity

  • September 2005 (Revised April 2006)
  • Background Note

Market Segmentation, Target Market Selection, and Positioning

By: Miklos Sarvary and Anita Elberse
Elaborates on the prerequisites for designing a successful marketing strategy: market segmentation, target market selection, and product positioning. View Details
Keywords: Marketing Strategy; Product Positioning; Markets
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Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.)
  • Video

Introduction to Power and Influence for Positive Impact

  • 11 Aug 2016
  • Cold Call Podcast

Why College Rankings Keep Deans Awake at Night

the rating system. He said that federal financial aid should go to those schools that perform the best. The President eventually abandoned the idea after hearing from many college presidents that there is simply no way to reliably rate View Details
Keywords: Re: William C. Kirby; Education
  • 22 Jun 2013 - 23 Jun 2013
  • Conference Presentation

Positive Risk and the Innovation Commons

By: Carliss Y. Baldwin
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Baldwin, Carliss Y. "Positive Risk and the Innovation Commons." Paper presented at the Vienna Conference on Strategy, Organizational Design, and Innovation, Universität Wien. Institut für Betriebswirtschaftslehre, Vienna, Austria, June 22–23, 2013.
  • October 2023
  • Article

Coordination and Bandwagon Effects: How Past Rankings Shape the Behavior of Voters and Candidates

By: Riako Granzier, Vincent Pons and Clémence Tricaud
Candidates’ placements in polls or past elections can be powerful coordination devices for both parties and voters. Using a regression discontinuity design in French elections, we show that candidates who place first by only a small margin in the first round are more... View Details
Keywords: Strategic Voting; Coordination; Bandwagon Effect; Regression Discontinuity Design; French Elections; Voting; Political Elections; Behavior; France
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Granzier, Riako, Vincent Pons, and Clémence Tricaud. "Coordination and Bandwagon Effects: How Past Rankings Shape the Behavior of Voters and Candidates." American Economic Journal: Applied Economics 15, no. 4 (October 2023): 177–217.
  • October 22, 2012
  • Article

What Green Rankings Don't Tell You

By: Aaron K. Chatterji and Michael W. Toffel
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Chatterji, Aaron K., and Michael W. Toffel. "What Green Rankings Don't Tell You." Daily Beast (October 22, 2012).
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