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(38)
- News (24)
- Research (9)
- Multimedia (2)
- Faculty Publications (6)
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- Web
Live from Klarman Hall - Alumni
Tsedal Neeley to discuss how Rakuten continues to set the pace as a global innovation leader. They will discuss building an ecosystem and operating model that leverages an extraordinary level of data. The conversation will cover the... View Details
- Profile
Mark McNeill
to perform at our highest potential. In response, we contribute to the collective learning by bringing our own unique experiences and perspectives to the table. The result is an orchestral masterpiece with a dynamic melody. What is your most memorable classroom moment?... View Details
- 01 Jan 2012
- News
Hiroshi Mikitani, MBA 1993
devastates Kobe 1997 Founds Rakuten 2000 Rakuten IPO 2010 Institutes “Englishnization” at Rakuten 2012 Rakuten leads $100 million Pinterest... View Details
- 19 Mar 2012
- HBS Case
HBS Cases: Overcoming the Stress of ‘Englishnization’
astonished," said an engineer interviewed after the announcement. "Many Rakuten employees are allergic to English." “If they don't have a language strategy, they'll regret it” In a company where just 10 percent of all... View Details
Keywords: by Kim Girard
- Web
Tsedal Neeley | About
to Harvard Business School (a two-time recipient). She serves on the Board of Directors of Brightcove, Brown Capital Management, Rakuten Group, Inc., and The Partnership Inc. She received her Ph.D. in Management Science and Engineering... View Details
- 14 Jan 2022
- News
Nohria’s Next Move
continue to play the role of teacher and mentor that is so meaningful to me.” (See the company’s announcement.) Nohria will remain engaged at Harvard University as the chair of the board of the Harvard Allston Land Company and teaching in some Executive Education short... View Details
- 10 Apr 2019
- News
Rakuten’s Mikitani Bets $5.5 Billion To Shake Up Japan’s Telecom Industry
A recent feature in Forbes outlines Rakuten CEO Hiroshi Mikitani’s plan to disrupt Japan’s mobile phone market. Named Rakuten Mobile, the company hopes to build the network in “half the time and at a cost of... View Details
- 01 Sep 2013
- News
The New Rules of E-Commerce
One day in 2010 the CEO of Japanese e-commerce giant Rakuten announced that thousands of employees would soon conduct business in a tongue most of them knew nothing about: English. Within days all the signs at the Tokyo headquarters were... View Details
- 01 Mar 2012
- News
Learning to Speak the Language of Business
Mikitani Main article: Where Innovation Rules Case study: Englishnization at Rakuten From Pinterest to Kobo, how Japan's Rakuten is building a global internet giant (Wired.co.uk) You might call Hiroshi... View Details
- 24 Apr 2014
- News
Empowering Japan through e-commerce
hundreds of cases, a light clicked on. “It was in an HBS classroom that I first considered starting my own company,” he says. Rakuten operates e-commerce businesses in 13 countries, spearheaded a $100 million investment in Pinterest, and... View Details
- 01 Mar 2012
- News
Speak English, Please!
proficient in English, or risk demotion. “I was simply astonished,” said one engineer interviewed after the announcement. “Many Rakuten employees are allergic to English.” At Rakuten, an online shopping mall that does not sell to... View Details
- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
consumerswould buy anything on the Internet.— Hiroshi Mikitani of Rakuten Brands also tend to be highly localized. "You may find one brand very popular in Beijing and not be able to find it in Guangzhou at all," he said. Rob... View Details
Keywords: by Julie Jette
- 01 Oct 2000
- News
Internet Tsunami
service. As for customers, in addition to making purchases, they use Rakuten for online auctions and chats about the site's vendors. According to Business Week (July 7, 2000), Rakuten, founded in 1997, has 3,100 vendors, attracts some 70... View Details
- 01 Mar 2014
- News
Insight: Yenball
and found a number of broadly applicable factors that allowed clubs to amplify their investments. SIDENOTE: Tanaka's former team is the Tohoku Rakuten Golden Eagles, established in 2004 by the Rakuten... View Details
- 01 Mar 2012
- News
Where Innovation Rules
Kiva Systems Intuit Angie’s List Rakuten athenahealth Pandora Bloomingdale's and Gilt Groupe Social Finance Innovation is the real business of Harvard Business School. It begins with the School’s bias toward action, as embodied in its... View Details
- 20 Sep 2011
- First Look
First Look: September 20
this case:http://cb.hbsp.harvard.edu/cb/product/712402-PDF-ENG Language and Globalization: 'Englishnization' at Rakuten Tsedal NeeleyHarvard Business School Case 412-002 Hiroshi Mikitani, the CEO of Rakuten... View Details
Keywords: Sean Silverthorne
- 01 Sep 2012
- News
High Honors
shuns some of Japan’s traditional business formalities, and led the 2011 tsunami relief effort. In 2010, he declared that all Rakuten employees needed to be proficient in English. As Mikitani sees it, in order to compete globally,... View Details