Quality Uncertainty - Publications - Faculty & Research

November 2007
Article

A Model of Consumer Learning for Service Quality and Usage

By: Raghuram Iyengar, Asim Ansari and Sunil Gupta

In many services, e.g., the wireless service industry, consumers choose a service plan based on their expected consumption. In such situations, consumers experience two forms of uncertainty. First, consumers may be uncertain about the quality of their service provider... View Details

Keywords: Experience and Expertise; Customer Value and Value Chain; Learning; Price; Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Service Delivery; Quality; Risk and Uncertainty; Service Industry

Citation

Find at Harvard

Read Now

July 1998
Teaching Note

Hawthorne Plastics, Inc. TN

By: Paul W. Marshall, John S. Hammond and William L Berry

Teaching Note for (9-171-004). View Details

Keywords: Risk and Uncertainty; Production; Cost; Quality; Theory; Management Practices and Processes; Decisions

Citation

Purchase

1998
Article

Alternative Models of Uncertain Commodity Prices for Use with Modern Asset Pricing Methods

By: Malcolm Baker, E. S. Mayfield and John Parsons

This paper provides an introduction to alternative models of uncertain commodity prices. A model of commodity price movements is the engine around which any valuation methodology for commodity production projects is built, whether discounted cash flow (DCF) models or... View Details

Keywords: Asset Pricing; Goods and Commodities; Price; Risk and Uncertainty; Valuation; Production; Projects; Cash Flow

Citation

Find at Harvard