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  • May 2021 (Revised September 2021)
  • Case

Accounting for Bitcoin at Tesla

By: Charles C.Y. Wang and Siyu Zhang
On February 8, 2021, Tesla revealed, through its 10-K filing to the Securities and Exchange Commission (SEC), that it had purchased $1.5 billion of Bitcoin, totaling 7.5% of the company’s cash, and that it planned to accept payments in the cryptocurrency soon. These... View Details
Keywords: Bitcoin; Accounting; Currency; Communication Intention and Meaning; Strategy; Investment Portfolio; Emerging Markets; Risk and Uncertainty; Value Creation
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  • 29 Jan 2013
  • Research & Ideas

Creating the Perfect Super Bowl Ad

tracking whether a person smiles, grins, or breaks out in laughter. Continuously measuring smile responses and facial cues allowed the team to determine a person's interest in viewing the ad and their intent to View Details
Keywords: by Kim Girard; Advertising; Media & Broadcasting
  • January 2009 (Revised November 2011)
  • Case

The Tip of the Iceberg: JP Morgan Chase and Bear Stearns (A)

By: Clayton S. Rose, Daniel Baird Bergstresser and David Lane
"Bear Stearns & Co. burned through nearly all of its $18 billion in cash reserves during the week of March 10, 2008, and an unprecedented provision of liquidity support from the Federal Reserve on Friday, March 13 was insufficient to reverse the decline in Bear's... View Details
Keywords: Mergers and Acquisitions; Financial Crisis; Capital; Financial Liquidity; Financial Strategy; Corporate Governance; Crisis Management; Business and Stakeholder Relations; Competition; Valuation; Financial Services Industry
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  • July 2024
  • Article

How Artificial Intelligence Constrains Human Experience

By: A. Valenzuela, S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino and K. Wertenbroch
Many consumption decisions and experiences are digitally mediated. As a consequence, consumer behavior is increasingly the joint product of human psychology and ubiquitous algorithms (Braun et al. 2024; cf. Melumad et al. 2020). The coming of age of Large Language... View Details
Keywords: Large Language Model; User Experience; AI and Machine Learning; Consumer Behavior; Technology Adoption; Risk and Uncertainty; Cost vs Benefits
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  • 07 Aug 2006
  • Research & Ideas

Whatever Happened to Caveat Emptor?

she enters the corner store." What's more, these protections, which have been on a dramatic increase over the last forty years, vary in nature and intent from country to country, influencing the diversity of products that consumers buy.... View Details
Keywords: by Sean Silverthorne; Retail
  • June 2018 (Revised February 2019)
  • Teaching Note

Home Nursing of North Carolina

By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld
In 2011, immediately after graduating HBS, Ari Medoff began a self-funded search for a small firm to buy and run as its CEO. After just three month of searching, he identified Home Nursing of North Carolina (HNNC), a home care agency based in Greensboro, NC, as a... View Details
Keywords: Small Firms Management; Acquisition; Negotiation Process; Investment; Small Business; Management; Personal Development and Career
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  • January 2009
  • Supplement

The Tip of the Iceberg: JP Morgan Chase and Bear Stearns (B1)

By: Clayton S. Rose, Daniel Baird Bergstresser and David Lane
Bear Stearns & Co burned through nearly all of its $18 billion in cash reserves during the week of March 10, 2008, and an unprecedented provision of liquidity support from the Federal Reserve on Friday March 13 was insufficient to reverse the decline in Bear's... View Details
Keywords: Economic Slowdown and Stagnation; Capital; Financial Liquidity; Banks and Banking; Governance; Crisis Management; Failure; Business and Stakeholder Relations; Balance and Stability; Valuation; New York (state, US)
Related
  • January 2009
  • Supplement

The Tip of the Iceberg: JP Morgan Chase and Bear Stearns (B2)

By: Clayton S. Rose, Daniel Baird Bergstresser and David Lane
Bear Stearns & Co burned through nearly all of its $18 billion in cash reserves during the week of March 10, 2008, and an unprecedented provision of liquidity support from the Federal Reserve on Friday March 13 was insufficient to reverse the decline in Bear's... View Details
Keywords: Economic Slowdown and Stagnation; Capital; Insolvency and Bankruptcy; Financial Liquidity; Banks and Banking; Governance; Crisis Management; Goals and Objectives; System; Valuation; New York (state, US)
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  • 17 Feb 2010
  • First Look

First Look: Feb. 17

motivational anchor. Consequently, mail-in rebates either can serve to enhance or to dampen purchase intention depending on a consumer's underlying motivation. In other words, rebates offer consumers a means... View Details
Keywords: Martha Lagace
  • 17 Apr 2012
  • First Look

First Look: April 17

exists between spending money on others (i.e., prosocial spending) and happiness. Participants recalled a previous purchase made for either themselves or someone else and then reported their happiness. Afterward, participants chose... View Details
Keywords: Carmen Nobel
  • 04 Nov 2014
  • First Look

First Look: November 4

participants either before or after the product itself was presented. Early exposure to price, or price primacy, altered the process of valuation, as seen via altered patterns of activity in medial prefrontal cortex immediately prior to View Details
Keywords: Sean Silverthorne
  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

“display set” of visible but unavailable options can exert these same types of influences on whether or not to choose a single (target) item. Across a series of experiments, purchase intent is increased when... View Details
Keywords: Sean Silverthorne
  • 07 Feb 2012
  • First Look

First Look: February 7

future performance and cost of capital and (ii) to critically assess the implied assumptions underlying the market's expectations. The case is best suited for a course on business valuation at all levels (undergraduate, MBA, executive programs). View Details
Keywords: Sean Silverthorne
  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

facial-expression tracking is used to study viewers’ real-time emotional responses when watching comedy movie trailers online. These data are used to predict both viewers’ intentions to watch the movie and the movie’s box office success.... View Details
Keywords: Dina Gerdeman
  • 27 Feb 2024
  • Research & Ideas

Why Companies Should Share Their DEI Data (Even When It’s Unflattering)

government requirements. What happens when your competitor discloses—and you don’t? The researchers found that if the competition discloses its diversity data and you don’t, consumers have lower purchasing View Details
Keywords: by Shalene Gupta
  • 17 Dec 2014
  • Research & Ideas

How Our Brain Determines if the Product is Worth the Price

seconds, followed by a decision screen displaying both price and product. They then indicated the extent to which they wanted to buy the items on a scale from 0 to 100, with anything above a 50 categorized as intent to View Details
Keywords: by Carmen Nobel; Retail
  • 01 Sep 2022
  • What Do You Think?

Is It Time to Consider Lifting Tariffs on Chinese Imports?

controversies, trade continues. It’s perhaps evidence that sanity still prevails in the business world. But it raises the question of whether it’s time for the US to send a message, however small, of positive intent toward China by... View Details
Keywords: Re: James L. Heskett
  • 13 Dec 2021
  • Research & Ideas

The Unlikely Upside of Mergers: More Diverse Management Teams

States, Zhang found that purchased companies added nearly 15 percent more minority managers and 4 percent more female managers to their ranks than unacquired companies during the same period. "When the old ways are not working, we need to... View Details
Keywords: by Lane Lambert
  • 13 Sep 2010
  • Research & Ideas

The Consumer Appeal of Underdog Branding

purchase intentions and consumers' real choices. “Brand biographies can be used to avoid anticorporate consumer backlash and mitigate the 'curse of success.' ” Because the underdog narrative is an... View Details
Keywords: by Martha Lagace
  • 16 Jul 2013
  • First Look

First Look: July 16

components decrease in the absence of bundling, and consumers who had previously purchased bundles might delay purchases, resulting in lower revenues. We also find that mixed bundling dominates pure bundling and pure components in terms... View Details
Keywords: Anna Secino

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