Puppy Dog Strategy - Publications - Faculty & Research

15 May 2013
Research & Ideas

From McRibs to Maseratis: The Power of Scarcity Marketing

about "making moments that are so good." But by removing the Double Down from the menu, KFC made the moment when it came back in 2011 not just "so good," but even better. Nor is KFC alone in adopting this approach. McDonald's has pursued a similar... View Details

Keywords: Re: Michael I. Norton

22 Jun 2021
Research & Ideas

The COVID-19 Mutiny: When Teams Leave and Take Their Clients

micromanage. Create an inclusive environment and express interest in team members’ success and personal well-being. Be productive and results-oriented. Be a good communicator and listen to your team. Help your employees with career development and discuss performance.... View Details

Keywords: by Robin Abrahams, Boris Groysberg, and Steven L. Manchel

10 Apr 2019
HBS Case

How Entrepreneurs Can Turn Lead Into Gold

Entrepreneurs aren’t short on ideas for exciting new products or companies, but they are often short-sighted when it comes to finding ways to fund and build those projects. “There is a huge amount of discussion about how you come up with a new entrepreneurial... View Details

Keywords: by Michael Blanding; Financial Services

04 Feb 2008
Research & Ideas

Putting Entrepreneurship in the Social Sector

of social entrepreneurship require not only the creative combination and adaptation of social and commercial approaches, but also the development of new conceptual frameworks and strategies tailored specifically to social value creation.... View Details

Keywords: by Sean Silverthorne

19 Jul 2006
Research & Ideas

Political Turmoil and Mexico’s Economy

1910, faster than the contemporary United States. "A dog with a bone in its mouth neither barks nor bites," Diaz is reported to have said. When Franciso Madero became Mexico's new president in 1911, he attempted to govern as a... View Details

Keywords: by Julia Hanna

06 Nov 2012
First Look

First Look: November 6

vulnerability to climate change and their strategies to reduce greenhouse gas emissions. Their responses vary widely. We theorize and empirically identify several factors associated with suppliers being especially willing to share this... View Details

Keywords: Sean Silverthorne

05 Mar 2019
First Look

New Research and Ideas, March 5, 2019

refers to corporate leaders speaking out on social and environmental policy issues not directly related to their company’s core business. Distinct from nonmarket strategy and traditional corporate social responsibility, the recent wave of... View Details

Keywords: Dina Gerdeman

Publications