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Show Results For
- All HBS Web
(2,935)
- People (4)
- News (686)
- Research (1,699)
- Events (21)
- Multimedia (31)
- Faculty Publications (986)
- 07 Jan 2015
- News
Promoting scientific advances
Fellowship recipient and donor Robert Steven Kaplan (MBA 1983) believes that helping those with a passion for science gain business skills will make a positive difference in the world. Kaplan is a former HBS professor, who now serves as president and CEO of the Federal... View Details
- 13 Jul 2015
- News
Promoting renewable energy
After studying economics and environmental science at Dartmouth, Giulia Siccardo (MBA 2016) came to HBS to expand her skills with the goal of helping companies reduce their impact on the environment. (Published July 2015) View Details
- 24 Dec 2014
- News
Promoting citizen commerce
Entrepreneur Jules Pieri (MBA 1986) launched The Grommet with a goal of bringing undiscovered, unusual products to market and helping their creators succeed. (Published December 2014) View Details
- 13 Jun 2014
- Working Paper Summaries
Handshaking Promotes Cooperative Dealmaking
- June 1987
- Supplement
Sales Promotion Management, Video
By: John A. Quelch
Quelch, John A. "Sales Promotion Management, Video." Harvard Business School Video Supplement 887-537, June 1987.
- January 2009 (Revised July 2015)
- Case
Restaurant Promotions in 2015
By: Benjamin Edelman
A variety of services offer consumers discounts when dining at participating restaurants. This case examines four such services: Entertainment Book, Restaurant.com, Rewards Network, and Groupon. Despite key functional similarities, each of the services chooses an... View Details
Keywords: Marketing Strategy; Two-Sided Platforms; Service Delivery; Service Operations; Internet; Food and Beverage Industry; Service Industry
Edelman, Benjamin. "Restaurant Promotions in 2015." Harvard Business School Case 909-034, January 2009. (Revised July 2015.) (request a courtesy copy.)
- June 1982 (Revised May 1990)
- Exercise
Promotion Incentive Allocation Exercise
By: John A. Quelch
Quelch, John A. "Promotion Incentive Allocation Exercise." Harvard Business School Exercise 582-120, June 1982. (Revised May 1990.)
- March 2024 (Revised July 2024)
- Case
WeightWatchers: Promoting Weight Health
In December 2023, the 60-year-old weight management industry stalwart WeightWatchers announced the launch of WeightWatchers Clinic, which incorporated GLP-1s , a new class of prescription weight-loss medications, into the company’s portfolio of products and mobile app... View Details
Keywords: Business Strategy; Competitive Strategy; Resource Allocation; Diversification; Leadership; Growth and Development Strategy; Technology Industry; Health Industry; Pharmaceutical Industry; United States; New York (city, NY)
Gulati, Ranjay, Cynthia A. Montgomery, Ashley Whillans, Allison Ciechanover, and Emily Grandjean. "WeightWatchers: Promoting Weight Health." Harvard Business School Case 424-029, March 2024. (Revised July 2024.)
- March 2015
- Teaching Note
CVS Health: Promoting Drug Adherence
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Teaching Note 515-086, March 2015. (Email mking@hbs.edu for a courtesy copy.)
- January 2011 (Revised March 2011)
- Case
Development and Promotion at North Atlantic Hospital
By: Boris Groysberg, Lisa Leffert, Kerry Herman and Libby Williams
Dr. Elizabeth Harris, Chair of the Department of Anesthesiology (DA) at North Atlantic Hospital (NAH), faces several significant challenges. Staff satisfaction surveys confirmed her assessment that department faculty morale was low, the tenure and promotion system was... View Details
Keywords: Training; Employees; Retention; Performance Evaluation; Personal Development and Career; Motivation and Incentives; Health Industry
Groysberg, Boris, Lisa Leffert, Kerry Herman, and Libby Williams. "Development and Promotion at North Atlantic Hospital." Harvard Business School Case 411-018, January 2011. (Revised March 2011.)
- 01 Mar 2017
- News
Promoting a Deeper Understanding
experience if graduates were going to meet the leadership needs of society in the next generation and those to follow,” says Bullard. “We wanted to be sure that, going forward, Dean Nitin Nohria had the ability to put resources where they were most needed,” he adds.... View Details
- 01 Oct 2000
- News
Three Promoted to Full Professor
Paul A. Gompers Paul Gompers specializes in research on financial issues related to start-up, high-growth, and newly public companies. He holds a joint appointment in the Finance and the Entrepreneurial and Service Management units. Gompers has taught both the required... View Details
- April 1996
- Article
Exclusive Dealing and Price Promotions
By: R. Lal and J. M. Villas-Boas
Keywords: Price
Lal, R., and J. M. Villas-Boas. "Exclusive Dealing and Price Promotions." Journal of Business (April 1996).
- 03 Jun 2014
- News
Do bonuses promote cheating?
- 30 Jul 2014
- News
When Workplace Jerks Get Promoted
- 01 Oct 1999
- News
Four Promoted to Full Professor
Clayton M. Christensen has a joint appointment in the Technology and Operations Management and General Management units. His research focuses on the management of technological innovation, developing organizational capabilities, and finding new markets for new... View Details
- 2001
- Article
Exchange Rates and Tax-Based Promotion
By: M. A. Desai and James R. Hines Jr.
Desai, M. A., and James R. Hines Jr. "Exchange Rates and Tax-Based Promotion." Proceedings of the Annual Conference on Taxation and Minutes of the Annual Meeting of the National Tax Association (2001).
- 19 Feb 2015
- Video
Harvard Launch Lab Promotional Video
- February 2016
- Case
Express Scripts: Promoting Prescription Drug Home Delivery (A)
By: John Beshears, Patrick Rooney and Jenny Sanford
The pharmacy benefit manager (PBM) sector processes prescription drug claims on behalf of companies that offer a prescription drug benefit to their employees. This case follows Bob Nease, Chief Scientist at Express Scripts, as he considers methods to promote home... View Details
Keywords: Pharmaceuticals; Prescription Drugs; Pharmacy Benefit Manager; PBM; Healthcare; Behavioral Economics; Choice Architecture; Active Choice; Service Delivery; Decision Choices and Conditions; Health Care and Treatment; Order Taking and Fulfillment; Compensation and Benefits; Pharmaceutical Industry
Beshears, John, Patrick Rooney, and Jenny Sanford. "Express Scripts: Promoting Prescription Drug Home Delivery (A)." Harvard Business School Case 916-026, February 2016.
- 18 Nov 2014
- News
Promoting social enterprise in business
Aurora Rotes Casanova (MBA 2009) is helping promote more socially oriented projects inside companies and calculating their value. (Published November 2014) View Details