Publications

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October 2007
Article

Realizing the Promise of Personalized Medicine

By: Mara G. Aspinall and Richard G. Hamermesh

Keywords: Health

27 Nov 2020
News

Make Yourself a Black Friday Promise

26 Oct 2020
News

Great promise but potential for peril

December 2000 (Revised April 2006)
Case

Promise (A): Building a Consumer Finance Company in Japan

Describes Promise, the third-largest consumer finance company in Japan. Promise was created in 1963 by an entrepreneur and has grown rapidly, especially in the 1990s when commercial banks struggled. Promise's core business consists of providing unsecured loans of up to... View Details

Keywords: Capital Structure; Entrepreneurship; Financial Institutions; Financial Services Industry; Japan

September 2015
Teaching Note

Buzzfeed — The Promise of Native Advertising

By: Felix Oberholzer-Gee

February 2021 (Revised June 2021)
Case

Bairong and the Promise of Big Data

By: Lauren Cohen, Xiaoyan Zhang and Spencer C.N. Hagist

Bairong CEO Felix Zhang, in launching his credit scoring start-up that incorporates 74,000 variables per individual, found strong initial success. However, the shifting regulatory environment, growing breadth of competitors, difficulties in retaining top talent, and... View Details

Keywords: Fintech; Big Data; Artificial Intelligence; Credit Scoring; Finance; Credit; Business Startups; AI and Machine Learning; Analytics and Data Science; China

Educators

February 2019 (Revised August 2019)
Case

Maccabitech: The Promise of Israel's Healthcare Data

By: Scott Duke Kominers and Carin-Isabel Knoop

Dr. Varda Shalev bridges technology and medicine through Maccabitech, a "research and innovation wing" of Israel's Maccabi Healthcare Services (MHS) that partners with research institutions, pharmaceutical companies, and startups. Shalev hopes to scale Maccabitech's... View Details

Keywords: Big Data; Healthcare; Analytics and Data Science; Digital Platforms; Health Care and Treatment; Innovation and Invention; Research; Entrepreneurship; Risk Management; Israel

Educators

The microfinance revolution has transformed access to financial services for low-income populations worldwide. As a result, it has become one of the most talked about innovations in global development in recent decades. However, its expansion has not been without... View Details

spring 2004
Article

Promise and Peril in Implementing Pay-for-Performance

By: Michael Beer and Mark D. Cannon

Keywords: Compensation and Benefits; Performance

June 2025
Teaching Note

AI and Brand Management: Promises and Perils

By: Julian De Freitas and Elie Ofek

Teaching Note for HBS Background Note No. 525-021. View Details

June 2014 (Revised August 2014)
Case

BuzzFeed — The Promise of Native Advertising

By: Felix Oberholzer-Gee

Educators

15 Nov 2002
Conference Presentation

The Biomedical Revolution: From Promise to Reality

By: Gary P. Pisano

Keywords: Science; Transformation

09 Nov 2021
News

Weighing Big Tech’s Promise to Black America

As part of a recent cover story in WIRED about Netflix’s racial equity pledge, the magazine spoke to the company’s human resources director, Aaron Mitchell (MBA 2011), who led the project. The article notes that Mitchell helped craft the company’s approach, which... View Details

Article

The Promise and Peril of Russia's Resurgent State

By: Rawi Abdelal

The article discusses the effect of the global financial crisis of 2008-2009 on the outlook for Russia's economic growth. The discussion focuses on the status of capitalism in Russia and the government's central role in business. A brief history of Russia's economic... View Details

Keywords: Economic Growth; Economic Systems; Financial Crisis; Investment; Globalized Economies and Regions; Policy; Russia