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  • September–October 2020
  • Article

Managing Churn to Maximize Profits

By: Aurelie Lemmens and Sunil Gupta
Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability or their responsiveness to a... View Details
Keywords: Churn Management; Defection Prediction; Loss Function; Stochastic Gradient Boosting; Customer Relationship Management; Consumer Behavior; Profit
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Lemmens, Aurelie, and Sunil Gupta. "Managing Churn to Maximize Profits." Marketing Science 39, no. 5 (September–October 2020): 956–973.
  • October 1990
  • Case

Manufacturers Hanover Corp.: Customer Profitability Report

By: Robert S. Kaplan
Banking company noting declining profitability from its traditional lending activities has started to measure the total profitability of its lending relationships. A loan pricing model estimates the profit and return-on-equity from commercial loans. Additional work was... View Details
Keywords: Investment Return; Revenue; Commercial Banking; Banks and Banking; Customer Value and Value Chain; Banking Industry
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Kaplan, Robert S. "Manufacturers Hanover Corp.: Customer Profitability Report." Harvard Business School Case 191-068, October 1990.
  • October 1983
  • Case

Chemical Bank: Allocation of Profits

Describes a conflict between the metropolitan (branch banking) and treasury groups at the bank. The issue is which group should receive the profits generated by a product involving both: Due bills. It is a form of transfer pricing problem, but in a unique (i.e.,... View Details
Keywords: Profit; Conflict and Resolution; Banks and Banking; Service Industry
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Merchant, Kenneth A. "Chemical Bank: Allocation of Profits." Harvard Business School Case 184-047, October 1983.
  • October 2001 (Revised October 2017)
  • Case

Pilgrim Bank (A): Customer Profitability

By: Frances X. Frei and Dennis Campbell
Provides a context in which students can explore managerial decision making that is critically informed by data analysis. The setting is a retail bank and the decision making relates to the bank's policy toward online banking. The management team is evaluating whether... View Details
Keywords: Banks and Banking; Customers; Profit; Banking Industry
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Frei, Frances X., and Dennis Campbell. "Pilgrim Bank (A): Customer Profitability." Harvard Business School Case 602-104, October 2001. (Revised October 2017.)
  • December 2004 (Revised August 2007)
  • Background Note

LTCM's Profit Motive

By: Henry B. Reiling and Kevin Wall
This case summarizes the finding and reasoning inherent in the economic substance and penalty imposition holdings of the district court decision in Long Term Capital Holdings v. United States. The court upheld the IRS's contention that a transaction between Long Term... View Details
Keywords: Taxation; Laws and Statutes; United States
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Reiling, Henry B., and Kevin Wall. "LTCM's Profit Motive." Harvard Business School Background Note 205-054, December 2004. (Revised August 2007.)
  • Teaching Interest

Marketing Strategies for Profitable Growth—China

By: John A. Deighton
Maintaining quality standards and sustaining profitable growth in China's rapidly evolving marketplace requires powerful marketing strategies that enable organizations to build and nurture long-term customer relationships. To help... View Details
  • November 2014 (Revised January 2016)
  • Teaching Note

CFW Clinics in Kenya: To Profit or Not for Profit

By: V. Kasturi Rangan and Sarah Appleby
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Rangan, V. Kasturi, and Sarah Appleby. "CFW Clinics in Kenya: To Profit or Not for Profit." Harvard Business School Teaching Note 515-058, November 2014. (Revised January 2016.)
  • December 2003
  • Article

Profit Globally, Give Globally

By: John A. Quelch and V. Kasturi Rangan
Keywords: Profit; Global Range; Philanthropy and Charitable Giving
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Quelch, John A., and V. Kasturi Rangan. "Profit Globally, Give Globally." Harvard Business Review 81, no. 12 (December 2003): 16–17. (Reprint #F0312B.)
  • May 2014
  • Article

Information and Two-Sided Platform Profits

By: Andrei Hagiu and Hanna Halaburda
We study the effect of different levels of information on two-sided platform profits under monopoly and competition. One side (developers) is always informed about all prices and therefore forms responsive expectations. In contrast, we allow the other side (users) to... View Details
Keywords: Responsive Expectations; Passive Expectations; Wary Expectations; Information; Performance Expectations; Two-Sided Platforms; Monopoly
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Hagiu, Andrei, and Hanna Halaburda. "Information and Two-Sided Platform Profits." International Journal of Industrial Organization 34 (May 2014): 25–35.
  • 14 Sep 2007
  • Research & Ideas

How to Profit from Scarcity

of scarcity can be a smart marketing strategy. And even if you're in the unfortunate position of experiencing very real scarcity, there are tactics you can employ to minimize the brand damage and even profit from the error. What's your... View Details
Keywords: by John Quelch; Consumer Products; Advertising
  • 07 Apr 2008
  • Research & Ideas

The Debate over Taxing Foreign Profits

Congress and the next president of the United States will be under pressure to make major changes to U.S. corporate tax policy, the consequences of which could have significant impact on profit and competitiveness of American companies on... View Details
Keywords: by Sean Silverthorne
  • July 2005 (Revised January 2011)
  • Case

Understanding Customer Profitability at Charles Schwab

By: Francisco de Asis Martinez-Jerez
Charles Schwab is transforming into a customer-centric organization. Central to this cultural and organizational change is the utilization of customer profitability at different decision-making levels. Examines several technical aspects of the ABC cost system, as well... View Details
Keywords: Organizational Change and Adaptation; Motivation and Incentives; Customer Relationship Management; Customer Value and Value Chain; Activity Based Costing and Management; Decision Making; Organizational Culture; Profit; Performance Evaluation; Budgets and Budgeting
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Martinez-Jerez, Francisco de Asis. "Understanding Customer Profitability at Charles Schwab." Harvard Business School Case 106-002, July 2005. (Revised January 2011.)
  • February 1999
  • Article

The Persistence of Shocks to Profitability

By: Anita M. McGahan and Michael E. Porter
In this study, we use data for 1981 through 1994 on a large sample of U.S. companies to examine the persistence of incremental industry, corporate-parent, and business-specific effects on profitability. Our results indicate that the incremental effects of industry on... View Details
Keywords: Profit; System Shocks; Strategy
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McGahan, Anita M., and Michael E. Porter. "The Persistence of Shocks to Profitability." Review of Economics and Statistics 81, no. 1 (February 1999): 143–153.
  • August 2011 (Revised November 2015)
  • Case

CFW Clinics in Kenya: To Profit or Not for Profit

By: V. Kasturi Rangan and Katharine Lee
Ten years after having launched a chain of non-profit health clinics, its founder is now debating the merits of scaling the operation by converting to a for-profit enterprise. View Details
Keywords: Decision Choices and Conditions; Business Model; Social Enterprise; Nonprofit Organizations; Transformation; For-Profit Firms; Health Industry; Kenya
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Rangan, V. Kasturi, and Katharine Lee. "CFW Clinics in Kenya: To Profit or Not for Profit." Harvard Business School Case 512-006, August 2011. (Revised November 2015.)
  • July 2010 (Revised December 2011)
  • Background Note

Marketing Analysis Toolkit: Pricing and Profitability Analysis

By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
Keywords: Forecasting and Prediction; Price; Profit; Management Analysis, Tools, and Techniques; Marketing Strategy; Demand and Consumers; Measurement and Metrics; Strategic Planning; Mathematical Methods; Retail Industry
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Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Pricing and Profitability Analysis." Harvard Business School Background Note 511-028, July 2010. (Revised December 2011.)
  • 08 Aug 2005
  • Research & Ideas

A Balanced Scorecard Approach To Measure Customer Profitability

Yet amid all these measures of customer success, some companies lose sight of the ultimate objective: to make a profit from selling products and services. In their zeal to delight customers, these companies actually lose money with them.... View Details
Keywords: by Robert S. Kaplan
  • Article

Measuring and Managing Customer Profitability

By: Robert S. Kaplan and V.G. Narayanan
Keywords: Measurement and Metrics; Management; Customers; Profit
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Kaplan, Robert S., and V.G. Narayanan. "Measuring and Managing Customer Profitability." Cost Management 15, no. 5 (September–October 2001): 5–15.
  • June 1997 (Revised February 2000)
  • Case

Walker and Company: Profit Plan Decisions

By: Robert L. Simons and Ramsey Walker
Ramsey Walker, a second-year MBA student, must decide how to control a family business as an absentee owner. After providing background details on the publishing industry, the case requires the reader to: 1) make a product segmentation decision; 2) prepare a profit... View Details
Keywords: Organizational Structure; Family and Family Relationships; Market Design; Management Systems; Planning; Profit; Performance Evaluation; Segmentation; Corporate Strategy; Investment Return; Publishing Industry
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Simons, Robert L., and Ramsey Walker. "Walker and Company: Profit Plan Decisions." Harvard Business School Case 197-084, June 1997. (Revised February 2000.)
  • 02 Jul 2010
  • What Do You Think?

Is Profit as a “Direct Goal” Overrated?

Summing Up Why do managers choose to pursue profit so directly? The word "profit" in this month's column provoked a wide range of issues and emotions among respondents. It set off several debates. They ranged from definitions of... View Details
Keywords: by Jim Heskett
  • Article

Interfirm Profitability Differences: Comment

By: M. E. Porter, R. E. Caves and B. T. Gale
Keywords: Profit
Citation
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Porter, M. E., R. E. Caves, and B. T. Gale. "Interfirm Profitability Differences: Comment." Quarterly Journal of Economics 91, no. 4 (November 1977): 667–675.
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