Professor Youngme Moon - Publications - Faculty & Research

26 Apr 2010
Research & Ideas

When Other Companies Compete Like Crazy, Dare to Be Different

Want to be different? Change your world, not your tactics. As HBS professor Youngme Moon argues in Different: Escaping the Competitive Herd, competition too often breeds... View Details

Keywords: by Sarah Jane Gilbert

22 Oct 2010
Research & Ideas

Panel on Pedagogical Innovations in MBA Courses

Editor's Note: This is a summary of an HBS Faculty Research Symposium 2010 presentation. View a full summary from the link below. Date of Event:May 10, 2010 Speakers:Ray Gilmartin, Joseph Lassiter, Youngme Moon, Nitin Nohria Multiple... View Details

Keywords: Re: Multiple Faculty; Education

05 Jun 2007
First Look

First Look: June 5, 2007

relatively informative about ability but are difficult to influence through managerial effort, may have the unintended consequence of generating inefficiencies in firms' employment contracts. Companies and the Customers Who Hate Them Authors:Gail McGovern and View Details

Keywords: Martha Lagace

31 Jan 2005
Research & Ideas

Rethinking Marketing’s Conventional Wisdom

HBS associate professor Youngme Moon teaches the MBA elective Consumer Marketing and several Executive Education marketing courses. With her research and course development... View Details

Keywords: by Garry Emmons; Service

19 Sep 2023
Research & Ideas

What Chandrayaan-3 Says About India's Entrepreneurial Approach to Space

It was a ground-breaking achievement on several levels. Last month India became only the fourth nation to land successfully on the moon and the first to land and deploy a rover in the southern polar region, an area of keen scientific... View Details

Keywords: by Clea Simon, Harvard Gazette; Aerospace