Professor Kash Rangan - Publications - Faculty & Research

28 May 2012
Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

majority of them are not doing it effectively," says V. Kasturi "Kash" Rangan, the Malcolm P. McNair Professor of Marketing at Harvard Business School. "If you look at the Fortune 100 companies, you'll find at least half of them could do... View Details

Keywords: by Dina Gerdeman

22 May 2021
News

This Neighborhood Badly Needs A Grocery Store. A Medical Device Maker Will Build One

07 Dec 2015
Video

Social Innovation Lab: Field Course

04 Nov 2015
News

M.B.A.s Get Lessons in Income Inequality

25 Aug 2015
News

Business for the Other Billions

Keywords: impact investing

13 Jun 2011
News

HBS Cases: Mobile Banking for the Unbanked

25 Jul 2023
Research & Ideas

Could a Business Model Help Big Pharma Save Lives and Profit?

medicine to people who need it. And you’re actually growing your business,” Samuel told The BiGS Fix in an interview. “You find that you started from nothing, and you end up cultivating a viable market.” Samuel, Harvard Business School View Details

Keywords: by Esther Schrader; Pharmaceutical; Health

03 Aug 2009
Research & Ideas

Corporate Social Responsibility in a Downturn

Kasturi "Kash" Rangan, the Malcolm P. McNair Professor of Marketing at Harvard Business School, argues that corporate social responsibility (CSR) initiatives are more necessary than ever. Rangan... View Details

Keywords: by Martha Lagace

23 Jun 2003
Research & Ideas

Building a Better Buyer-Seller Relationship

important, an understanding of the process of how relationships evolve over time," he said. Buyer-seller Evolution To study how relationships evolve in mature industrial markets, Narayandas and HBS professor V. Kasturi View Details

Keywords: by Martha Lagace

Web

Marketing Curriculum - Faculty & Research

(also listed under General Management and Entrepreneurial Management) Kash Rangan , Benjamin N. Roth , Natalia Rigol Fall 2025 Q1Q2 3.0 Creating Brand Value Julian de Freitas Spring 2026 Q3 1.5 Digital... View Details

09 Jun 2003
Research & Ideas

The Challenge of the Multi-site Nonprofit

operations. The problem, according to Harvard Business School professors Allen Grossman and V. Kasturi ("Kash") Rangan, rests in inevitable tensions and battles for power that arise between national headquarters and local... View Details

Keywords: by Sean Silverthorne

04 Mar 2002
Research & Ideas

Don’t Lose Money With Customers

companies knowingly persist in money-losing customer relationships. Why such inconsistent behavior? HBS associate professor Narakesari ("Das") Narayandas has been investigating the various stances that companies, deliberately... View Details

Keywords: by Peter K. Jacobs

Web

Marketing Faculty - Faculty & Research

Lecturer of Business Administration Das Narayandas Edsel Bryant Ford Professor of Business Administration Demi Oba Assistant Professor of Business Administration Elie Ofek Malcolm P. McNair View Details

23 Feb 2004
Research & Ideas

It’s Back to Business-Basics for Nonprofits

involved in healthcare or advocacy. HBS professor V. Kasturi Rangan pointed out the question organizations need to answer: What can this organization do to solve this aspect of the problem? Bradach suggested... View Details

Keywords: by Manda Salls

Web

Impact Investing | Social Enterprise | Harvard Business School

perspectives, including Shawn Cole , Vikram Gandhi , Michael Chu , Kash Rangan , George Serafeim , Julie Battilana , and others. As importantly, our alumni are shaping, accelerating and leading investing for... View Details

15 Jun 2020
News

A Mass Crisis Can Overwhelm Health Care. Liberia Found a Solution.

Web

Courses | Social Enterprise | Harvard Business School

Benjamin N. Roth; Associate Professor Natalia Rigol Business Solutions for the Poor (Global and Local) (Fall Q1Q2) Professor Kash Rangan; Associate View Details

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Entrepreneurial Management Curriculum - Faculty & Research

the Pyramid (also listed under General Management) Benjamin N. Roth , Natalia Rigol Spring 2026 Q3Q4 3.0 Business Solutions for the Poor (Global and Local) (also listed under General Management and Marketing) Kash View Details

Web

Faculty & Research | Social Enterprise | Harvard Business School

Gordon Professor of Business Administration, Emeritus Henry W. McGee Senior Lecturer of Business Administration Lakshmi Ramarajan Diane Doerge Wilson Professor of Business Administration V. Kasturi View Details

Web

General Management Curriculum - Faculty & Research

Entrepreneurial Management) Kash Rangan , Benjamin N. Roth , Natalia Rigol Fall 2025 Q1Q2 3.0 Capitalism and the State (CATS) (also listed under Business, Government & the International Economy) Debora L.... View Details

Publications