Professor Emeritus Alvin J. Silk - Publications - Faculty & Research

15 Oct 2008
First Look

First Look: October 15, 2008

Working PapersEconomic Factors Underlying the Unbundling of Advertising Agency Services Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Abstract... View Details

Keywords: Martha Lagace

01 Dec 1999
News

The Message and the Media: Advertising's Brave New World

professor Ernest R. Berndt), HBS professor Alvin J. Silk looks at both internal and external forces affecting the... View Details

Keywords: Peter K. Jacobs

01 Jun 1996
News

Reinventing Marketing

own activities many functions that were formerly the province of marketing," says Professor Alvin J. Silk, unit cochair. "Marketing is indeed experiencing a watershed," adds... View Details

Keywords: Mary Jane Higgins; Illustration by Peter Hoey

01 Apr 2000
News

attractive outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. HBS professor View Details

Keywords: Susan Young

16 Jun 2003
Research & Ideas

Researchers Contribute Globalization of Markets Papers

execute such campaigns? According to HBS professor Alvin J. Silk and MIT professor Ernst R. Berndt, "The... View Details

Keywords: by Working Knowledge editors

Publications