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Publications

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  • All HBS Web  (2,770)
    • People  (12)
    • News  (569)
    • Research  (1,743)
    • Events  (31)
    • Multimedia  (6)
  • Faculty Publications  (747)

Show Results For

  • All HBS Web  (2,770)
    • People  (12)
    • News  (569)
    • Research  (1,743)
    • Events  (31)
    • Multimedia  (6)
  • Faculty Publications  (747)
← Page 2 of 2,770 Results →
  • 1993
  • Chapter

An Assessment of the Productivity Impact of Information Technologies

By: Gary W. Loveman
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Loveman, Gary W. "An Assessment of the Productivity Impact of Information Technologies." In Information Technology and the Corporation of the 1990s: Research Studies, edited by Thomas J. Allen and Michael S. Scott Morton, 84–110. Oxford: Oxford University Press, 1993.
  • June 2009
  • Article

The Impact of Add-On Features on Consumer Product Evaluations

By: Marco Bertini, Elie Ofek and Dan Ariely
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Bertini, Marco, Elie Ofek, and Dan Ariely. "The Impact of Add-On Features on Consumer Product Evaluations." Journal of Consumer Research 36, no. 1 (June 2009): 17–28.
  • March 2022
  • Article

Learning to Rank an Assortment of Products

By: Kris Ferreira, Sunanda Parthasarathy and Shreyas Sekar
We consider the product ranking challenge that online retailers face when their customers typically behave as “window shoppers”: they form an impression of the assortment after browsing products ranked in the initial positions and then decide whether to continue... View Details
Keywords: Online Learning; Product Ranking; Assortment Optimization; Learning; Internet and the Web; Product Marketing; Consumer Behavior; E-commerce
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Ferreira, Kris, Sunanda Parthasarathy, and Shreyas Sekar. "Learning to Rank an Assortment of Products." Management Science 68, no. 3 (March 2022): 1828–1848.
  • 2009
  • Working Paper

Female Empowerment: Impact of a Commitment Savings Product in the Philippines

By: Nava Ashraf, Dean Karlan and Wesley Yin
Female "empowerment" has increasingly become a policy goal, both as an end to itself and as a means to achieving other development goals. Microfinance in particular has often been argued, but not without controversy, to be a tool for empowering women. Here, using a... View Details
Keywords: Saving; Microfinance; Personal Finance; Decision Making; Microeconomics; Gender; Power and Influence; Philippines
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Ashraf, Nava, Dean Karlan, and Wesley Yin. "Female Empowerment: Impact of a Commitment Savings Product in the Philippines." Harvard Business School Working Paper, No. 09-100, March 2009.
  • 2010
  • Article

Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

By: Feng Zhu and Michael Zhang
This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and games... View Details
Keywords: Internet Marketing; Online Consumer Reviews; Word Of Mouth; Long Tail; Internet and the Web; Marketing Reference Programs; Digital Marketing; Video Game Industry
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Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.

    Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

    This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and... View Details
    • 2022
    • Article

    Gender Inequality in Research Productivity During the COVID-19 Pandemic

    By: Ruomeng Cui, Hao Ding and Feng Zhu
    We study the disproportionate impact of the lockdown as a result of the COVID-19 outbreak on female and male academics' research productivity in social science. The lockdown has caused substantial disruptions to academic activities, requiring people to work from home.... View Details
    Keywords: Gender Inequality; Research Productivity; Telecommuting; COVID-19 Pandemic; Research; Performance Productivity; Gender; Equality and Inequality; Health Pandemics
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    Cui, Ruomeng, Hao Ding, and Feng Zhu. "Gender Inequality in Research Productivity During the COVID-19 Pandemic." Manufacturing & Service Operations Management 24, no. 2 (March–April 2022): 707–726.
    • April 2025
    • Case

    Techint: Strategic Choices for Community Impact

    By: Lauren Cohen, Virak Prum, Kenneth Charman, Pedro Levindo and Mariana Cal
    In early 2024 Erika Bienek, Chief Community Relations Officer at Techint, had to decide whether to invest in a new company-owned and operated technical school in Veracruz, Mexico, or invest instead in strengthening the city’s public education system. Techint, a global... View Details
    Keywords: Technical Institutes; Community Relations; Social Impact; Argentina; Mexico; Brazil; Conglomerate; Stakeholder Management; Government And Business; Community Impact; Philanthropy; Business Conglomerates; Business Subsidiaries; Business Headquarters; Family Business; Decision Making; Private Sector; Public Sector; Education; Curriculum and Courses; Middle School Education; Secondary Education; Teaching; Training; Learning; Energy; Engineering; Construction; Values and Beliefs; Geography; Global Range; Local Range; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Government Legislation; Recruitment; Innovation and Invention; Disruptive Innovation; Knowledge; Resource Allocation; Industry Clusters; Infrastructure; Family Ownership; Philanthropy and Charitable Giving; Business and Community Relations; Business and Stakeholder Relations; Business and Government Relations; Creativity; Reputation; Social and Collaborative Networks; Civil Society or Community; Social Issues; Poverty; Strategy; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Europe; Italy; Latin America; North and Central America; Mexico; North America; United States; South America; Argentina; Buenos Aires; Brazil
    Citation
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    Cohen, Lauren, Virak Prum, Kenneth Charman, Pedro Levindo, and Mariana Cal. "Techint: Strategic Choices for Community Impact." Harvard Business School Case 825-058, April 2025.
    • January – February 2011
    • Article

    'Bricks and Clicks': The Impact of Product Returns on the Strategies of Multichannel Retailers

    By: Elie Ofek, Zsolt Katona and Miklos Sarvary
    The Internet has increased the flexibility of retailers, allowing them to operate an online arm in addition to their physical stores. The online channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also... View Details
    Keywords: Price; Profit; Marketing Channels; Consumer Behavior; Online Technology; Retail Industry
    Citation
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    Ofek, Elie, Zsolt Katona, and Miklos Sarvary. "'Bricks and Clicks': The Impact of Product Returns on the Strategies of Multichannel Retailers." Marketing Science 30, no. 1 (January–February 2011).
    • 31 Aug 2021
    • News

    Impact of Returning to Offices on Employee, Manager Morale and Productivity

    • May 19, 2021
    • Article

    Measuring the Impact of #MeToo on Gender Equity in Hollywood

    By: Hong Luo and Laurina Zhang
    The #MeToo movement has brought issues of sexual harassment and gender inequities to the forefront around the world. But how much of a tangible impact has it had on the experiences of women in the workplace? In this piece, the authors discuss their research that... View Details
    Keywords: #MeToo Movement; Gender Equity; Creative Industries; Impact; Gender; Equality and Inequality; Film Entertainment; Social Issues
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    Luo, Hong, and Laurina Zhang. "Measuring the Impact of #MeToo on Gender Equity in Hollywood." Harvard Business Review Digital Articles (May 19, 2021).
    • Web

    Impact Stories - Impact Stories

    Impact Stories Impact Stories The Godmother of Consumer-Driven Health Care Regina E. Herzlinger Each New Class Brings Opportunity Robert S. Huckman Play Making better decisions when it comes to your health... View Details
    • November–December 2013
    • Article

    The Dynamic Effects of Bundling as a Product Strategy

    By: Timothy Derdenger and Vineet Kumar
    Several key questions in bundling have not been empirically examined: Is mixed bundling more effective than pure bundling or pure components? Does correlation in consumer valuations make bundling more or less effective? Does bundling serve as a complement or substitute... View Details
    Keywords: Product Strategy; Bundling; Complementary Goods; Marketing; Strategy; Video Game Industry
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    Derdenger, Timothy, and Vineet Kumar. "The Dynamic Effects of Bundling as a Product Strategy." Marketing Science 32, no. 6 (November–December 2013): 827–859.
    • January 1991
    • Article

    A Model to Evaluate Variables Impacting the Productivity of Software Maintenance Projects

    By: R. Banker, S. Datar and C. Kemerer
    Keywords: Measurement and Metrics; Applications and Software; Projects
    Citation
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    Banker, R., S. Datar, and C. Kemerer. "A Model to Evaluate Variables Impacting the Productivity of Software Maintenance Projects." Management Science 37, no. 1 (January 1991): 1–18.
    • May 2022
    • Article

    When Does Product Liability Risk Chill Innovation? Evidence from Medical Implants

    By: Alberto Galasso and Hong Luo
    Liability laws designed to compensate for harms caused by defective products may also affect innovation. We examine this issue by exploiting a major quasi-exogenous increase in liability risk faced by U.S. suppliers of polymers used to manufacture medical implants.... View Details
    Keywords: Product Liability; Innovation; Tort; Medical Devices; Vertical Foreclosure; Product; Innovation and Invention; Legal Liability; Laws and Statutes; Medical Devices and Supplies Industry
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    Galasso, Alberto, and Hong Luo. "When Does Product Liability Risk Chill Innovation? Evidence from Medical Implants." American Economic Journal: Economic Policy 14, no. 2 (May 2022): 366–401.
    • 2015
    • Working Paper

    Online Word of Mouth and Product Review Disagreement

    By: Frank Nagle and Christoph Riedl
    Studies of online word of mouth have frequently posited―but never systematically conceptualized and explored―that the level of disagreement between existing product reviews can impact the volume and the valence of future reviews. In this study we develop a theoretical... View Details
    Keywords: Online Word Of Mouth; Online Communities; Viral Marketing; Online Product Reviews; Quality; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Social and Collaborative Networks; Digital Marketing; Analytics and Data Science
    Citation
    SSRN
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    Nagle, Frank, and Christoph Riedl. "Online Word of Mouth and Product Review Disagreement." Harvard Business School Working Paper, No. 13-091, May 2013. (Revised May 2015, selected for AOM Best Paper Proceedings.)

      Best-selling and New Cases by Ben Esty

      Best-Selling (MOST POPULAR) Cases:  

        1) Eaton: Portfolio Transformation & Cost of... View Details

      • November 2021
      • Article

      Ratings, Reviews, and the Marketing of New Products

      By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
      We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new... View Details
      Keywords: Online Reviews; Product Ratings; Social Networks; Word Of Mouth; Pricing; User-generated Content; Advertising; Product Marketing; Price; Consumer Behavior; Product Positioning; Social Media
      Citation
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      Fainmesser, Itay P., Dominique Olié Lauga, and Elie Ofek. "Ratings, Reviews, and the Marketing of New Products." Management Science 67, no. 11 (November 2021): 7023–7045.
      • 2020
      • Book

      Healthy Buildings: How Indoor Spaces Drive Performance and Productivity

      By: Joseph Allen and John D. Macomber
      By the time you reach 80, you will have spent 72 years of your life indoors. Like it or not, humans have become an indoor species. This means that the people who design, build, and maintain our buildings can have a major impact on our health.
      Ever feel tired... View Details
      Keywords: Architecture; Real Estate Development; Air Pollution; Air Quality; Public Health; Productivity Gains; Buildings and Facilities; Health; Pollutants; Performance Productivity; Construction Industry
      Citation
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      Allen, Joseph, and John D. Macomber. Healthy Buildings: How Indoor Spaces Drive Performance and Productivity. Cambridge, MA: Harvard University Press, 2020.
      • 2024
      • Working Paper

      The Impact of the Chinese Exclusion Act on the U.S. Economy

      By: Joe Long, Carlo Medici, Nancy Qian and Marco Tabellini
      This paper investigates the economic consequences of the 1882 Chinese Exclusion Act, which banned immigration from China. The Act reduced the number of Chinese workers of all skill levels living in the United States. It also reduced the labor supply and the quality of... View Details
      Keywords: Growth; Productivity; Economic Development; Business History; Economic Slowdown and Stagnation; Business and Government Relations; Prejudice and Bias; Government Legislation; Immigration; United States
      Citation
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      Long, Joe, Carlo Medici, Nancy Qian, and Marco Tabellini. "The Impact of the Chinese Exclusion Act on the Economic Development of the Western U.S." Harvard Business School Working Paper, No. 23-008, August 2022. (Revised September 2024. Featured in Bloomberg, at Hoover Institute, VoxEU, NBER Digest, NPR, Forbes, The New Yorker, HBS Working Knowledge, and Cato Institute, quoted here.)
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