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  • All HBS Web  (8,909)
    • People  (32)
    • News  (1,483)
    • Research  (5,586)
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  • 2007
  • Chapter

Creativity in Product Development

Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributors in the Handbook of New Product Developmet Management are well-known and leading exponents to... View Details
Keywords: Management Practices and Processes; Product Development; Problems and Challenges; Research; Creativity
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Fleming, Lee, and Santiago Mingo. "Creativity in Product Development." In Handbook of New Product Development Management, edited by Christoph Loch and Stylianos Kavadias. Oxford: Butterworth-Heinemann, 2007.
  • August 2014
  • Article

Incentives in a Stage-Gate Process

By: Raul O. Chao, Kenneth C. Lichtendahl and Yael Grushka-Cockayne
Many large organizations use a stage‐gate process to manage new product development projects. In a typical stage‐gate process project managers learn about potential ideas from research and exert effort in development while senior executives make intervening go/no‐go... View Details
Keywords: Stage-Gate Process; Production; Operations; Product Development; Innovation and Invention
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Chao, Raul O., Kenneth C. Lichtendahl, and Yael Grushka-Cockayne. "Incentives in a Stage-Gate Process." Production and Operations Management 23, no. 8 (August 2014): 1286–1298.
  • 2023
  • Working Paper

ESG: From Process to Product

By: George Serafeim
ESG measurement, analysis, management, and communication is a process that the financial industry has turned into a product, resulting in many investment funds using the ESG label. This has caused confusion, generating demand for a framework that defines... View Details
Keywords: ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; ESG Reporting; Investment Fund; Investment; Corporate Social Responsibility and Impact; Financial Services Industry
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Serafeim, George. "ESG: From Process to Product." Harvard Business School Working Paper, No. 23-069, May 2023.
  • 1993
  • Chapter

Seihin Kaihatsu Process no Management (Management of the Product Development Process)

By: Hirotaka Takeuchi and Ikujiro Nonaka
Keywords: Product Development
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Takeuchi, Hirotaka, and Ikujiro Nonaka. "Seihin Kaihatsu Process no Management (Management of the Product Development Process)." In Nihon no Kigyou System 2: Shoshiki to Senryaku (Japanese Corporate System 2: Organization and Strategy). Yuuhikaku, 1993, Japanese ed.
  • August 1998 (Revised February 1999)
  • Case

Product Development at Dell Computer Corporation

By: Stefan H. Thomke, Vish V. Krishnan and Ashok Nimgade
Describes how Dell redesigned its new product development process after experiencing a major product setback and a significant decline in firm profits in 1993. Dell's new process is challenged during the development of a new line of portable computers when the incoming... View Details
Keywords: Cost vs Benefits; Profit; Managerial Roles; Risk Management; Product Development; Business Processes; Problems and Challenges; Risk and Uncertainty; Hardware; Computer Industry
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Thomke, Stefan H., Vish V. Krishnan, and Ashok Nimgade. "Product Development at Dell Computer Corporation." Harvard Business School Case 699-010, August 1998. (Revised February 1999.)
  • May 1997
  • Teaching Note

Product Development Performance, Instructor's Note

By: Marco Iansiti
Focuses on what constitutes product development performance and how it is assessed. Performance, as explained in both the note and in the materials for this three-session module, refers to the performance of both the product and the organizational process producing it.... View Details
Keywords: Management Practices and Processes; Infrastructure; Product Development; Production; Performance Evaluation
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Iansiti, Marco. "Product Development Performance, Instructor's Note." Harvard Business School Teaching Note 697-108, May 1997.
  • March 1999 (Revised February 2001)
  • Background Note

New Product Development Imperative, The

By: Steven C. Wheelwright and Edward T Smith
Introduces students to the best practices for managing new product development projects. Includes concepts and tools related to structuring teams consistent with the project objectives as well as concepts and processes for improving project execution. View Details
Keywords: Management Practices and Processes; Product Development; Performance Improvement; Problems and Challenges; Groups and Teams
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Wheelwright, Steven C., and Edward T Smith. "New Product Development Imperative, The." Harvard Business School Background Note 699-152, March 1999. (Revised February 2001.)
  • 1994
  • Chapter

Developing New Process Capabilities

By: D. A. Leonard-Barton and W. Smith
Keywords: Innovation and Invention; Innovation and Management
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Leonard-Barton, D. A., and W. Smith. "Developing New Process Capabilities." In Managing Technology and Innovation, edited by W. Souder and J.D. Sherman. New York: McGraw-Hill, 1994.
  • March 1985
  • Article

Seihin Kaihatsu Process no Management (Management of the Product Development Process)

By: Hirotaka Takeuchi and Ikujiro Nonaka
Keywords: Management; Product; Research and Development
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Takeuchi, Hirotaka, and Ikujiro Nonaka. "Seihin Kaihatsu Process no Management (Management of the Product Development Process)." Hitotsubashi bijinesu rebyū [Hitotsubashi Business Review] (March 1985).
  • 01 May 1997
  • Conference Presentation

Product Development Flexibility

By: Alan David MacCormack and M. Iansiti
Keywords: Product Development
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MacCormack, Alan David, and M. Iansiti. "Product Development Flexibility." Paper presented at the International Product Development Management Conference, Stockholm, Sweden, May 01, 1997.
  • January 1996
  • Case

Biogen, Inc.: rBeta Interferon Manufacturing Process Development

By: Steven C. Wheelwright
Biogen, Inc., a Cambridge, MA-based biotechnology company, is wrapping up a project to develop a new manufacturing process for a new drug product that will reposition the company from a purely research-oriented company to a fully integrated pharmaceutical manufacturing... View Details
Keywords: Learning; Technological Innovation; Management Analysis, Tools, and Techniques; Product Development; Organizational Change and Adaptation; Projects; Research and Development; Corporate Strategy; Biotechnology Industry
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Wheelwright, Steven C. "Biogen, Inc.: rBeta Interferon Manufacturing Process Development." Harvard Business School Case 696-083, January 1996.
  • 1992
  • Working Paper

Product Development Flexibility

By: Marco Iansiti and Alan MacCormack
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Iansiti, Marco, and Alan MacCormack. "Product Development Flexibility." Harvard Business School Working Paper, No. 97-072, March 1992.
  • 1999
  • Chapter

Flexible Product Development

By: S. Thomke and Don Reinertsen
Keywords: Product Development
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Thomke, S., and Don Reinertsen. "Flexible Product Development." In Technology Management Handbook CRCnetBASE, edited by R. Dorf. Boca Raton: CRC Press, 1999.
  • November 1989
  • Case

NYNEX: An Executive Development Process

By: D. Quinn Mills and G. Bruce Friesen
Keywords: Executive Education; Leadership Development; Telecommunications Industry
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Mills, D. Quinn, and G. Bruce Friesen. "NYNEX: An Executive Development Process." Harvard Business School Case 490-020, November 1989.
  • May 1997
  • Teaching Note

Product Development Foundations, Instructor's Note

By: Marco Iansiti
As emphasized in the course overview, excellence in product development is built on three foundations: the activities aimed at generating, retaining, and integrating knowledge. They form the critical building blocks for the conceptualization and implementation of any... View Details
Keywords: Knowledge Management; Product Launch; Infrastructure; Product Development
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Iansiti, Marco. "Product Development Foundations, Instructor's Note." Harvard Business School Teaching Note 697-105, May 1997.
  • March 2013
  • Case

An Entrepreneur's New Product Development Journey

By: Elie Ofek
This case tracks the new product development process undertaken by Gauri Nanda, the founder and CEO of Nanda Home, as she ventures to innovate beyond her initial product launches. Having achieved commercial success with her first product Clocky, a roll away alarm clock... View Details
Keywords: Entrepreneurship; Decision Making; Product Development; Consumer Products Industry; Consumer Products Industry
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Ofek, Elie. "An Entrepreneur's New Product Development Journey." Harvard Business School Case 513-098, March 2013.
  • February 2011 (Revised November 2012)
  • Case

Product Development at OPOWER

By: Thomas Eisenmann and Rob Go
OPOWER, a software startup that helps utilities engage their customers in ways that reduce energy consumption, is scaling rapidly. The company's new head of product management has designed a system to address a point of constant tension: whether to build custom... View Details
Keywords: Business Startups; Customer Relationship Management; Entrepreneurship; Growth Management; Product Development; Sales; Customization and Personalization; Energy Conservation; Environmental Sustainability; Information Technology Industry; Utilities Industry
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Eisenmann, Thomas, and Rob Go. "Product Development at OPOWER." Harvard Business School Case 811-075, February 2011. (Revised November 2012.)
  • Research Summary

Managing Product Development in Rapidly Changing Environments

By: Alan D. MacCormack
A consistent finding in many studies of innovation is the repeated failure of established firms when faced with radical changes in their core markets or technologies. Professor MacCormack's research takes the view that many of these failures can be attributed to the... View Details
  • November 1988
  • Case

Honeywell Residential Division: New Product Development

By: Steven C. Wheelwright
Describes three different product development efforts at the Residential Controls division of Honeywell, Inc. Each of the three projects was for a different market and competitive environment. Each was tackled in a somewhat different way within the Honeywell... View Details
Keywords: Product Development; Construction; Outcome or Result; Situation or Environment; Business Divisions; Product Design; Change Management; Construction Industry
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Wheelwright, Steven C. "Honeywell Residential Division: New Product Development." Harvard Business School Case 689-035, November 1988.
  • July 1983
  • Background Note

Self-Assessment and Career Development Process

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Clawson, James G. "Self-Assessment and Career Development Process." Harvard Business School Background Note 484-001, July 1983.
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