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January 2018
Case

Trian Partners' Proxy Contest at Procter & Gamble

By: Suraj Srinivasan and Quinn Pitcher

In July 2017, activist hedge fund Trian Partners announced that it was launching a proxy fight at U.S. consumer goods giant Procter & Gamble. P&G would be the largest company ever subjected to a proxy fight, as Trian sought to have its CEO, Nelson Peltz, elected to the... View Details

Keywords: Investment; Corporate Governance; Institutional Investing; Investment Activism; Business and Shareholder Relations; United States

March 1991
Teaching Note

Procter & Gamble Co. (A), Teaching Note

By: Frank V. Cespedes

Teaching Note for (9-584-047). View Details

Keywords: Advertising; Brands and Branding; Product Positioning; Product Launch; Consumer Products Industry

October 2008 (Revised September 2009)
Case

Procter & Gamble in the 21st Century (A): Becoming Truly Global

By: Rosabeth M. Kanter and Matthew Bird

Since the 1980s, Procter & Gamble had leveraged its purpose, values, and principles (PVP) to create a global company. When P&G faced difficult times in 2000, the new CEO, A.G. Lafley, leveraged the PVP to drive P&G's turnaround, integrate global operations, and guide... View Details

Keywords: Mergers and Acquisitions; Values and Beliefs; Globalized Firms and Management; Leading Change; Growth Management; Mission and Purpose; Organizational Change and Adaptation

July 1985
Supplement

Procter & Gamble Co.: H-80 Postscript, Video

By: John A. Quelch

January 2008
Supplement

Procter & Gamble Brazil (B): Turning to Success

By: Rosabeth Moss Kanter and Matthew Bird

Supplements with the (A) Case. View Details

Keywords: Change Management; Competency and Skills; Consumer Products Industry; Brazil

February 2008 (Revised March 2009)
Teaching Note

Procter & Gamble Brazil (TN) (A) and (B)

By: Rosabeth Moss Kanter and Matthew Bird

Teaching Note for [308081] and [308083]. View Details

Keywords: Consumer Products Industry; Brazil

November 1979 (Revised September 1980)
Case

Procter & Gamble and the Federal Trade Commission

By: J. Ronald Fox

Keywords: Business and Government Relations; United States

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May 1988
Teaching Note

Procter & Gamble Europe: Vizir Launch, Teaching Note

By: Christopher A. Bartlett

Teaching Note for (9-384-139). View Details

Keywords: Europe

November 2003
Case

Procter & Gamble 2000 (A): The SpinBrush and Innovation at P&G

By: William A. Sahlman and Ryland Matthew Willis

Describes a set of decisions confronting some managers in the oral care division of Procter & Gamble. They must decide whether to buy a company that has developed an inexpensive, battery-operated toothbrush. The company's product has done well in one market, but... View Details

Keywords: Valuation; Innovation and Management; Corporate Entrepreneurship; Mergers and Acquisitions; Product Launch; Corporate Finance; Retail Industry

June 1981
Teaching Note

Procter & Gamble and the Federal Trade Commission TN

By: J. Ronald Fox

Keywords: Business and Government Relations; Consumer Products Industry; United States

February 1983
Case

Managing Product Safety: The Case of the Procter & Gamble Rely Tampon

Presents an accounting of Procter & Gamble's handling of a product safety controversy (1980) surrounding its Rely tampon. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the social response strategies... View Details

Keywords: Safety; Crisis Management; Product; Consumer Products Industry; Health Industry

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October 2008 (Revised September 2009)
Supplement

Procter & Gamble in the 21st Century (C): Integrating Gillette

By: Rosabeth M. Kanter and Matthew Bird

P&G had used its purpose, values, and principles (PVP) to prepare for the physical integration of Gillette prior to the change of control. The execution of these plans posed numerous challenges in global business units as well as in individual country organizations.... View Details

Keywords: Mergers and Acquisitions; Change Management; Globalized Firms and Management; Organizational Change and Adaptation; Conflict and Resolution; Business Strategy; Corporate Strategy; Integration

October 2008 (Revised September 2009)
Supplement

Procter & Gamble in the 21st Century (B): Welcoming Gillette

By: Rosabeth M. Kanter and Matthew Bird

A.G. Lafley and P&G leaders decided to approach the Gillette integration differently from previous mergers. Using P&G's purpose, values, and principles (PVP) it treated the acquisition as a merger that sought to take the "best of both" from each company. In the... View Details

Keywords: Mergers and Acquisitions; Change Management; Decision Choices and Conditions; Management Skills; Organizational Change and Adaptation; Integration

April 1986
Supplement

Procter & Gamble Europe: Vizir Launch--Interview with Wolfgang Berndt, Video

By: Christopher A. Bartlett

August 2009
Teaching Note

Procter & Gamble in the 21st Century (C): Integrating Gillette (TN)

By: Rosabeth M. Kanter and Matthew Bird

Teaching Note for [309032]. View Details

Keywords: Integration; Mission and Purpose; Value; Problems and Challenges; Transition; Business Units; Governance Controls; Multinational Firms and Management; Consumer Products Industry

December 2008
Supplement

Procter & Gamble in the 21st Century (B): Welcoming Gillette (Abridged)

By: Rosabeth M. Kanter and Matthew Bird

A.G. Lafley and P&G leaders decided to approach the Gillette integration differently from previous mergers. Using P&G's purpose, values, and principles (PVP) it treated the acquisition as a merger which sought to take the "best of both" from each company. In the... View Details

Keywords: Mergers and Acquisitions; Integration; Mission and Purpose; Values and Beliefs; Change Management; Organizational Change and Adaptation

August 2009
Teaching Note

Procter & Gamble in the 21st Century (B): Welcoming Gillette (TN)

By: Rosabeth M. Kanter and Matthew Bird

Teaching Note for [309031]. View Details

Keywords: Leadership Style; Mergers and Acquisitions; Mission and Purpose; Value; Problems and Challenges; Integration; Success; Governance Controls; Consumer Products Industry

August 2009
Teaching Note

Procter & Gamble in the 21st Century (A): Becoming Truly Global (TN)

By: Rosabeth M. Kanter and Matthew Bird

Teaching Note for [309030]. View Details

Keywords: Mission and Purpose; Value; Multinational Firms and Management; Change Management; Mergers and Acquisitions; Problems and Challenges; Decision Making; Consumer Products Industry

January 2007 (Revised October 2007)
Case

Procter & Gamble: Organization 2005 (A)

By: Mikolaj Jan Piskorski and Alessandro L. Spadini

In response to a huge crisis in 2000, the new CEO of Procter & Gamble has to decide whether to continue with an unusual organizational design or to revert to the old matrix organization. Describes all the organizational designs used by Procter & Gamble from the 1920s... View Details

Keywords: Global Strategy; Globalized Firms and Management; Organizational Design; Organizational Structure

August 2005 (Revised December 2006)
Case

Procter & Gamble: Electronic Data Capture and Clinical Trial Management

By: Robert S. Huckman and Mark J. Cotteleer

Considers whether the management of Procter & Gamble (P&G) Pharmaceuticals should adopt Web-based electronic data capture (EDC) as the default standard for the management of its clinical drug trials. Provides a detailed description of the existing paper-based process... View Details

Keywords: Health Testing and Trials; Internet and the Web; Information Technology; Adoption; Business Processes; Industry Structures; Technological Innovation; Service Operations; Pharmaceutical Industry; United States

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