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June 1994
Background Note

Scope and Challenge of Business-to-Business Marketing

By: V. Kasturi Rangan

Identifies six key linkages that distinguish business-to-business marketing; three with respect to the external environment (i.e., derived demand, complex buying process, and concentrated customer base) and three with respect to the internal organization (emphasis on... View Details

Keywords: Marketing; Customers; Demand and Consumers; Organizational Structure; Order Taking and Fulfillment; Technology

February 1993 (Revised May 1995)
Case

Leaders and Challengers (A)

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October 2021
Article

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Nicolas Padilla and Eva Ascarza

The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details

Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis

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October 1994 (Revised October 1995)
Case

AT&T and the International Settlements Problem

By: Willis M. Emmons III and David Riordan

Keywords: Business and Government Relations; Telecommunications Industry

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2012
Article

E-Commerce in Asia: Challenges and Opportunities

By: Sunil Gupta and Tanya Bijlani

Asia is becoming increasingly attractive to businesses, especially to e-commerce firms that thrive on global and scalable business models. Yet, most global e-commerce players, with a few exceptions, have failed to achieve significant success in Asia. This article... View Details

Keywords: Asia

2016
Working Paper

Venture Capital Data: Opportunities and Challenges

By: Steven N. Kaplan and Josh Lerner

This paper describes the available data and research on venture capital investments and performance. We comment on the challenges inherent in those data and research as well as possible opportunities to do better. View Details

Keywords: Venture Capital; Analytics and Data Science; Investment

03 Oct 2016
Working Paper Summaries

The Skills Gap and the Near-Far Problem in Executive Education and Leadership Development

Keywords: by Das Narayandas and Mihnea Moldoveanu; Education

July 2009 (Revised May 2010)
Case

The Millennium Challenge Corporation and Ghana

By: Alnoor Ebrahim and V. Kasturi Rangan

A U.S. government agency, the Millennium Challenge Corporation (MCC), provides aid to developing countries, focusing on poverty reduction through economic growth. It measures results through an economic rate of return based on increases in farmer incomes anticipated... View Details

Keywords: Developing Countries and Economies; Economic Growth; Investment Return; Measurement and Metrics; Welfare; Ghana; United States

March 1972
Exercise

Financial Analysis and Forecasting: Problems and Exercises

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August 1977
Background Note

Diagramming and Analyzing Competitive Bidding Problems

By: Arthur Schleifer Jr.

Keywords: Bids and Bidding

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2010
Chapter

Women and Leadership: Defining the Challenges

By: Robin J. Ely and Deborah L. Rhode

We use the experience of Carly Fiorina as an introduction to the continued challenges faced by women in top leadership roles. Although Fiorina, on becoming CEO of Hewlett Packard in 1999, asserted that "there is not a glass ceiling," her memoir eight years later... View Details

Keywords: Prejudice and Bias; Leadership; Perception; Behavior; Attitudes; Gender

2012
Working Paper

Unobserved State Fragility and the Political Transfer Problem

By: Faisal Z. Ahmed and Eric Werker

Autocrats experiencing a windfall in unearned income may find it optimal to donate to other countries some of the windfall in order to make the state a less attractive prize to potential insurgents. We put forward a model that makes that prediction, as well as the... View Details

Keywords: International Finance; Non-Renewable Energy; International Relations; Economics

February 1987 (Revised September 1991)
Background Note

Foreign Exchange Market, Background Note and Problem Set, The

By: W. Carl Kester and Richard P. Melnick

Discusses the background of the foreign exchange market. This includes information about the participants and how the market operates. The problem set verses students in the arithmetic in the many common foreign exchange problems such as calculating forward premium and... View Details

Keywords: Financial Markets

July 2019
Article

Challenges and Opportunities in Software-Driven Medical Devices

By: William J. Gordon and Ariel Dora Stern

The safety and security of medical devices driven by software, the software-development processes, and the need for data collection and privacy, all offer challenges and opportunities for device regulation and clinical care. View Details

Keywords: Medical Devices; Healthcare; Health Care; Health Care and Treatment; Applications and Software; Governing Rules, Regulations, and Reforms; Medical Devices and Supplies Industry

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April 2020 (Revised August 2021)
Case

Singapore: 'Facing Challenges Together'

By: Richard H.K. Vietor

Since its expulsion from Malaysia in 1965, Singapore had transformed itself from a third world island nation into a vibrant city-state with one of the highest levels of GDP per capita in the world. However, sluggish demand among Singapore's major trade partners began... View Details

2005
Book

Problems and Cases in Health Care Marketing

By: John T. Gourville, John A. Quelch and V. Kasturi Rangan

Keywords: Problems and Challenges; Cases; Health; Marketing

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Teaching Interest

Grand Challenges for Entrepreneurs

By: Tarun Khanna

Grand Challenges for Entrepreneurs (GCE) is designed for students who are interested in entrepreneurial approaches to the biggest challenges of our time. Grand Challenges are near-intractable, global problems that offer the tantalizing... View Details

2024
Working Paper

Digital Platforms 2.0: Learnings, Opportunities, and Challenges

By: Shrabastee Banerjee, Ishita Chakraborty, Hana Choi, Hannes Datta, Remi Daviet, Chiara Farronato, Minkyung Kim, Anja Lambrecht, Puneet Manchanda, Aniko Oery, Ananya Sen, Marshall W Van Alstyne, Prasad Vana, Kenneth C Wilbur, Xu Zhang and Bobby Zhou

Platform-based digital ecosystems form the backbone of our interactions with the Internet. Over the past decade, digital ecosystems have witnessed significant growth, both in terms of industry footprint and academic research. Yet, the challenges associated with their... View Details

Keywords: Digital Platforms; Technology Adoption; E-commerce; Market Design

Research Summary

Investment Decisions and Decision Problems in Professional Investment Management

Jay O. Light is evaluating strategic business decisions in the money management industry as well as problems that arise in the management of very large pools of tax exempt money, particularly pension funds and endowments. From this research he is developing teaching... View Details

December 1984
Article

Misrepresentation and Stability in the Marriage Problem

Keywords: Balance and Stability; Problems and Challenges

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