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- Faculty Publications (109)
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- All HBS Web (896)
- Faculty Publications (109)
- 1998
- Journal Article
Ford's Model-T: Pricing over the Product Life Cycle
The pricing decisions monopolistic firms make over time are determined to a large extent by the complex interplay of two distinct sets of elements: demand- and supply-based considerations. Demand factors include the possibilities of (a) exercising dynamic price... View Details
Keywords: Experience and Expertise; Decisions; Forecasting and Prediction; Cost; Price; Information; Demand and Consumers; Monopoly; Product; Sales; Complexity; Auto Industry
Casadesus-Masanell, Ramon. "Ford's Model-T: Pricing over the Product Life Cycle." Abante: Estudios en dirección de empresas 1, no. 2 (1998): 143–65.
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
When a company sets a price for a product, shoppers typically have no idea what it costs to produce that item. But it turns out that consumers reward efforts to lay out these figures—to deconstruct the price... View Details
- 17 Jan 2024
- HBS Case
Psychological Pricing Tactics to Fight the Inflation Blues
psychological pricing: How do we structure price offerings such that customers walk away feeling they made the right decision?” Ofek says. It’s all about enticing customers to make purchases at price View Details
- 07 Mar 2017
- News
UK prices rising faster after Brexit vote
- Fast Answer
Real Estate Prices by City
How to find office & residential rental prices by major city worldwide. You may begin with: Moody’s Analytics CRE - Search millions of real estate data points that cover every commercially... View Details
- 16 Jun 2008
- Research & Ideas
Seven Tips for Managing Price Increases
discard your existing customer segmentation assumptions and segment consumers around product usage behavior and price sensitivity. You must get out into the marketplace yourself and talk to consumers directly to understand their pain... View Details
Keywords: by John Quelch
- Winter 2016
- Article
Analytics for an Online Retailer: Demand Forecasting and Price Optimization
By: Kris J. Ferreira, Bin Hong Alex Lee and David Simchi-Levi
We present our work with an online retailer, Rue La La, as an example of how a retailer can use its wealth of data to optimize pricing decisions on a daily basis. Rue La La is in the online fashion sample sales industry, where they offer extremely limited-time... View Details
Ferreira, Kris J., Bin Hong Alex Lee, and David Simchi-Levi. "Analytics for an Online Retailer: Demand Forecasting and Price Optimization." Manufacturing & Service Operations Management 18, no. 1 (Winter 2016): 69–88.
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
higher prices," says Frank V. Cespedes, a senior lecturer at Harvard Business School, who spent 12 years running a professional services firm. That's right. Higher prices, not lower. “Competing on price is ultimately a bet on your... View Details
- 21 May 2018
- HBS Case
How Would You Price One of the World's Great Watches?
watchmakers to put the most pristine parts, screws, and oil in the perfect locations. “When you think about capturing value from innovations, pricing is quite possibly the most important decision that you’ll ever make” View Details
- October 1984 (Revised July 2003)
- Case
At the T. Rowe Price Trading Desk (A)
By: Andre F. Perold
Describes the events surrounding the sale of a particular large block of a thinly traded stock. Brings the situation to the point at which the seller has received an offer, and must now decide what to do. View Details
Perold, Andre F. "At the T. Rowe Price Trading Desk (A)." Harvard Business School Case 285-041, October 1984. (Revised July 2003.)
- 23 Jan 2015
- Research & Ideas
Oil Price Fallout: What Happens Next?
The last six years have proved just how fluid the international oil market is. And if recent support of the Keystone Pipeline by the U.S. House of Representatives and the Nebraska Supreme Court (which approved the pipeline's path through that state) are any indication,... View Details
- 17 Dec 2014
- Research & Ideas
How Our Brain Determines if the Product is Worth the Price
the neural patterns in these areas looked different at the point when the information on the screen was eventually the same," Karmarkar says. The results showed that the brain activity varied according to whether the participant had... View Details
- January–March 2000
- Article
Un nuevo índice de precios para México, 1886-1929 [A New Price Index for Mexico, 1886-1929]
By: Aurora Gómez-Galvarriato and Aldo Musacchio
We present new price indices for the period 1886-1929. These indices have several advantages with respect to the previous ones: i) they cover the whole period with the same methodology, and by reaching 1929 these series can be joined with contemporary price indices,... View Details
Gómez-Galvarriato, Aurora, and Aldo Musacchio. "Un nuevo índice de precios para México, 1886-1929 [A New Price Index for Mexico, 1886-1929]." Trimestre económico 67, no. 265 (January–March 2000): 47–91.
- June 2022 (Revised August 2022)
- Case
Dollar Tree: Breaking the Buck
By: Jill Avery and Marco Bertini
For thirty-five years, Dollar Tree, a discount retail chain selling general merchandise, had held its fixed price point steady, pricing all of its household items, food, stationery, books, seasonal items, gifts, toys, and clothing that made up its diverse and... View Details
Keywords: Retailing; Pricing; Pricing Strategy; Discount Retailing; Discount Store; Marketing; Brands and Branding; Marketing Strategy; Price; Inflation and Deflation; Consumer Behavior; Retail Industry; United States
Avery, Jill, and Marco Bertini. "Dollar Tree: Breaking the Buck." Harvard Business School Case 522-091, June 2022. (Revised August 2022.)
- 24 Apr 2019
- Research & Ideas
The 'Amazon Effect' Is Changing Online Price Competition—and the Fed Needs to Pay Attention
algorithms compete against those that do and mimic the faster changes. The second change Cavallo points to is the existence of more uniform pricing within individual chains across locations. While it’s not... View Details
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
pricing and the merits of billing over time. Also, see an excerpt from a recent Harvard Business Review article by Gourville and collaborator Dilip Soman. Mahoney: What are some first steps managers can take once they have decided to... View Details
Keywords: by Manda Mahoney
- 10 Feb 2022
- Research & Ideas
Why Are Prices So High Right Now—and Will They Ever Return to Normal?
translates to a 0.1 percentage point increase in monthly inflation, the researchers say. In March and April 2021, prices were at the highest levels in a decade, the researchers found. Once a stockout goes... View Details
Keywords: by Rachel Layne
- 06 Aug 2018
- Research & Ideas
Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels
What the paper points out is the level of sophistication of this knowledge embodiment has increased dramatically, making it easy to make things that have long been very difficult or even impossible to produce otherwise. All you need is... View Details
- 2019
- Working Paper
Real Exchange Rate Behavior: New Evidence from Matched Retail Goods
By: Alberto Cavallo, Brent Neiman and Roberto Rigobon
We use a dataset containing daily prices for thousands of matched retail products in nine countries to study tradable-goods real exchange rates. Prices were collected from the websites of large multi-channel retailers and then carefully matched into narrowly-defined... View Details
Keywords: Purchasing Power Parity; Online Prices; Real Exchange Rate; Macroeconomics; Currency Exchange Rate; Price; Internet and the Web
Cavallo, Alberto, Brent Neiman, and Roberto Rigobon. "Real Exchange Rate Behavior: New Evidence from Matched Retail Goods." Harvard Business School Working Paper, No. 20-040, January 2019.
- November 2012 (Revised May 2013)
- Case
ASUSTeK and the Google Nexus 7 Tablet
By: Willy C. Shih and Jyun-Cheng Wang
Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details
Keywords: Nexus; Google; ASUSTeK; Android; Tablet; Kindle; Kindle Fire; Notebook Computers; ODM; Apple; Price Point; App Store; Ecosystem; Open Handset Alliance; Reference Design; iPad; EMS; Electronic Manufacturing Services; Smartphone; Innovation and Management; Innovation Strategy; Technological Innovation; Product Marketing; Product Launch; Product Positioning; Industry Structures; Product Design; Product Development; Business Strategy; Competitive Strategy; Mobile and Wireless Technology; Digital Platforms; Information Technology; Internet and the Web; Computer Industry; Information Technology Industry; Technology Industry; Taiwan; United States
Shih, Willy C., and Jyun-Cheng Wang. "ASUSTeK and the Google Nexus 7 Tablet." Harvard Business School Case 613-056, November 2012. (Revised May 2013.)