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  • All HBS Web  (7,784)
    • People  (37)
    • News  (1,715)
    • Research  (4,584)
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    • Multimedia  (59)
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  • May 16, 2010
  • Article

Collaboration Necessary for Positive Change

By: Bill George
Keywords: Cooperation; Change
Citation
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George, Bill. "Collaboration Necessary for Positive Change." Star Tribune (Minneapolis) (May 16, 2010).
  • Article

Make Your Weak Position Strong

By: Deepak Malhotra
Citation
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Malhotra, Deepak. "Make Your Weak Position Strong." Negotiation 8, no. 7 (July 2005).
  • 2007
  • Chapter

Competitive Positioning Through New Product Development

By: Elie Ofek
Keywords: Product Development; Competitive Advantage
Citation
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Ofek, Elie. "Competitive Positioning Through New Product Development." Chap. 3 in Handbook of New Product Development Management, edited by Christoph Loch and Stylianos Kavadias, 49–85. Oxford: Butterworth-Heinemann, 2007.
  • 3 Jul 2013
  • Lecture

Design Options and Positive Risk

By: Carliss Y. Baldwin
Citation
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Baldwin, Carliss Y. "Design Options and Positive Risk." Lecture at the Trento Summer School, Cognitive and Experimental Economics Laboratory (CEEL) and Università degli studi di Trento, Trento, Italy, July 3, 2013.
  • February 1982 (Revised October 1985)
  • Background Note

U.S. Position in Ocean Shipping

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Meyer, John R. "U.S. Position in Ocean Shipping." Harvard Business School Background Note 682-071, February 1982. (Revised October 1985.)
  • 2017
  • Chapter

Corporate Moral Agency, Positive Duties, and Purpose

By: Nien-hê Hsieh
A long-standing question in business ethics is whether business enterprises are themselves moral agents with distinct moral responsibilities. To date, the debate about corporate moral agency has focused on responsibility for past wrongdoing that involves violating... View Details
Keywords: Corporate Social Responsibility and Impact; Moral Sensibility; Mission and Purpose
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Hsieh, Nien-hê. "Corporate Moral Agency, Positive Duties, and Purpose." In The Moral Responsibility of Firms, edited by Eric Orts and N. Craig Smith. Oxford University Press, 2017.
  • August 2006 (Revised February 2009)
  • Case

Tanishq: Positioning to Capture the Indian Woman's Heart

By: Das Narayandas and Kerry Herman
The firm has to choose between an established brand, Tanishq, and a new skunkworks brand, GoldPlus, to go after the Indian plain gold jewelry market: Tanishq, initially targeted at a western customer, has undergone strategic retooling and has currently been... View Details
Keywords: Customers; Brands and Branding; Product Positioning; Segmentation; Apparel and Accessories Industry; India
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Narayandas, Das, and Kerry Herman. "Tanishq: Positioning to Capture the Indian Woman's Heart." Harvard Business School Case 507-025, August 2006. (Revised February 2009.)
  • January 2004 (Revised May 2004)
  • Background Note

Strategy and Positioning in Professional Service Firms

By: Ashish Nanda
This case provides a definition of strategy, distinguishes between corporate and practice strategy, and discusses how and why developing and implementing strategy for professional service firms is different from developing and implementing strategy for commercial... View Details
Keywords: Corporate Strategy; Service Industry
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Nanda, Ashish. "Strategy and Positioning in Professional Service Firms." Harvard Business School Background Note 904-060, January 2004. (Revised May 2004.)
  • 7 Mar 2013
  • Keynote Speech

Positive Risk and the Innovation Commons

By: Carliss Y. Baldwin
Keywords: Innovation & Entrepreneurship; Entrepreneurship; Innovation and Invention
Citation
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Baldwin, Carliss Y. "Positive Risk and the Innovation Commons." Intersect, an Innovation Symposium, Harvard Business School Club of Wisconsin, Milwaukee, WI, March 7, 2013.
  • 2012
  • Report

Sweden's Position in the Global Economy

By: Christian H.M. Ketels
In the spring of 2012, the Swedish economy is, as many of its peers, facing a difficult and uncertain economic environment. While these challenges are real, the Swedish economy looks much better prepared to deal with them than many of its peers. Following its own... View Details
Keywords: Economy; Financial Crisis; Government and Politics; Policy; Globalization; Competitive Advantage; Sweden
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Ketels, Christian H.M. "Sweden's Position in the Global Economy." Globaliseringsforum Rapport, Entreprenörskapsforum, Stockholm, Sweden, 2012.
  • September 2005 (Revised April 2006)
  • Background Note

Market Segmentation, Target Market Selection, and Positioning

By: Miklos Sarvary and Anita Elberse
Elaborates on the prerequisites for designing a successful marketing strategy: market segmentation, target market selection, and product positioning. View Details
Keywords: Marketing Strategy; Product Positioning; Markets
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Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.)
  • 27 Apr 2012
  • Working Paper Summaries

Putting Integrity into Finance: A Purely Positive Approach

Keywords: by Werner Erhard & Michael C. Jensen
  • 2012
  • Working Paper

Putting Integrity into Finance: A Purely Positive Approach

By: Werner Erhard and Michael C. Jensen
We summarize our new positive theory of integrity that has no normative content, and argue that there are large gains from putting integrity into finance—into both the theory and practice of finance. We define integrity as being whole and complete and unbroken. We... View Details
Keywords: Finance; Ethics; Theory; Practice; Change
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Erhard, Werner, and Michael C. Jensen. "Putting Integrity into Finance: A Purely Positive Approach." Harvard Business School Working Paper, No. 12-074, April 2012. (NBER Working Paper Series, No. 19986, April 2014.)
  • 22 Jun 2013 - 23 Jun 2013
  • Conference Presentation

Positive Risk and the Innovation Commons

By: Carliss Y. Baldwin
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Baldwin, Carliss Y. "Positive Risk and the Innovation Commons." Paper presented at the Vienna Conference on Strategy, Organizational Design, and Innovation, Universität Wien. Institut für Betriebswirtschaftslehre, Vienna, Austria, June 22–23, 2013.
  • October 1985
  • Background Note

Statement of Changes in Financial Position

By: David F. Hawkins
Keywords: Finance; Change
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Hawkins, David F. "Statement of Changes in Financial Position." Harvard Business School Background Note 186-075, October 1985.
  • October 3, 2014
  • Guest Column

Finding the Positives in Your Failures

By: Christopher G. Myers
Keywords: Learning From Failure; Learning
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Myers, Christopher G. "Finding the Positives in Your Failures." Inc.com (October 3, 2014).
  • 07 Dec 2009
  • Research & Ideas

Government’s Positive Role in Kick-Starting Entrepreneurship

entrepreneurship and venture capital, the actions of any one group are likely to have positive spillovers—or, in the language of economics, "externalities"—for their peers. It is in these types of settings that the government... View Details
Keywords: by Sean Silverthorne; Technology
  • Article

Choice Architects Reveal a Bias Toward Positivity and Certainty

By: David P. Daniels and Julian Zlatev
Biases influence important decisions, but little is known about whether and how individuals try to exploit others’ biases in strategic interactions. Choice architects—that is, people who present choices to others—must often decide between presenting choice sets with... View Details
Keywords: Nudges; Biases; Strategic Decision Making; Social Influence; Choice Architects; Choice Architecture; Reflection Effect; Certainty Effect; Loss Aversion; Decision Making; Risk and Uncertainty; Power and Influence
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Daniels, David P., and Julian Zlatev. "Choice Architects Reveal a Bias Toward Positivity and Certainty." Organizational Behavior and Human Decision Processes 151 (March 2019): 132–149.
  • July 2010
  • Case

Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham
Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details
Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States
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Quelch, John A., and Heather Beckham. "Metabical: Positioning and Communications Strategy for a New Weight Loss Drug." Harvard Business School Brief Case 104-240, July 2010.
  • January 2007 (Revised December 2008)
  • Case

Mercy Corps: Positioning the Organization to Reach New Heights

By: Allen S. Grossman and Caroline Joan King
Mercy Corps, the world's 5th largest international relief and development agency, is at a turning point. The nonprofit's opportunities to grow and serve a larger number of beneficiaries are unprecedented. By looking at the unique relationship between headquarters and... View Details
Keywords: Business Offices; Business Headquarters; Globalized Firms and Management; Growth and Development Strategy; Organizational Structure; Nonprofit Organizations
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Grossman, Allen S., and Caroline Joan King. "Mercy Corps: Positioning the Organization to Reach New Heights." Harvard Business School Case 307-096, January 2007. (Revised December 2008.)
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