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Show Results For
- All HBS Web
(7,494)
- People (37)
- News (1,716)
- Research (4,607)
- Events (43)
- Multimedia (59)
- Faculty Publications (3,024)
- December 2021
- Article
Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations
By: Jonas Paul Schöne, Brian Parkinson and Amit Goldenberg
What type of emotional language spreads further in political discourses on social media? Previous research has focused on situations that primarily elicited negative emotions, showing that negative language tended to spread further. The current project extends existing... View Details
Keywords: Negative Emotions; Emotional Influence; Emotional Resonance; Political Discourse; Emotion Contagion; Intergroup; Interactive Communication; Emotions; Government and Politics; Social Media
Schöne, Jonas Paul, Brian Parkinson, and Amit Goldenberg. "Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations." Affective Science 2, no. 4 (December 2021): 379–390.
- 24 Apr 2014
- News
Positive impact that hits home
Kiné Seck Mercier (MBA 2014), co-president of the Harvard Islamic Society, recalls a first-year HBS case study set in Saudi Arabia: “There was a lot of discussion about Islam, and there was a lot of misunderstanding about the difference between the religion and Saudi... View Details
- January 2011
- Case
Clean Edge Razor: Splitting Hairs in Product Positioning
By: John A. Quelch and Heather Beckham
After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to... View Details
Keywords: Project Management; Interdepartmental Relations; Organizational Change; Organizational Change and Adaptation; Leadership; Conflict Management; Product Positioning; Marketing Strategy; Relationships; Product Development; Consumer Products Industry; Beauty and Cosmetics Industry
Quelch, John A., and Heather Beckham. "Clean Edge Razor: Splitting Hairs in Product Positioning." Harvard Business School Brief Case 114-249, January 2011.
- 01 Jun 2004
- News
Stevenson Accepts Key University Position
Stevenson Howard H. Stevenson, senior associate dean for External Relations and a leader in the study of entrepreneurship at HBS, has been named senior associate provost for Planning and Resources for Harvard University, effective July 1. In the newly created position,... View Details
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
When firms adopt a reverse or breakaway positioning strategy, there is no pretense about what they're up to. Part of the appeal of their cleverly positioned product offerings comes from explicitly subverting... View Details
Keywords: by Youngme Moon
- 3 Jul 2013
- Lecture
Design Options and Positive Risk
- February 1982 (Revised October 1985)
- Background Note
U.S. Position in Ocean Shipping
Meyer, John R. "U.S. Position in Ocean Shipping." Harvard Business School Background Note 682-071, February 1982. (Revised October 1985.)
- 2017
- Chapter
Corporate Moral Agency, Positive Duties, and Purpose
By: Nien-hê Hsieh
A long-standing question in business ethics is whether business enterprises are themselves moral agents with distinct moral responsibilities. To date, the debate about corporate moral agency has focused on responsibility for past wrongdoing that involves violating... View Details
Hsieh, Nien-hê. "Corporate Moral Agency, Positive Duties, and Purpose." In The Moral Responsibility of Firms, edited by Eric Orts and N. Craig Smith. Oxford University Press, 2017.
- May 16, 2010
- Article
Collaboration Necessary for Positive Change
By: Bill George
George, Bill. "Collaboration Necessary for Positive Change." Star Tribune (Minneapolis) (May 16, 2010).
- Article
Make Your Weak Position Strong
By: Deepak Malhotra
Malhotra, Deepak. "Make Your Weak Position Strong." Negotiation 8, no. 7 (July 2005).
- July 2014
- Article
Convergence of Position Auctions under Myopic Best-Response Dynamics
By: Matthew Cary, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna Karlin, Scott Duke Kominers, Claire Mathieu and Michael Schwarz
We study the dynamics of multi-round position auctions, considering both the case of exogenous click-through rates and the case in which click-through rates are determined by an endogenous consumer search process. In both contexts, we demonstrate that the dynamic... View Details
Keywords: Sponsored Search; Advertising; Google; Equilibrium Selection; Online Advertising; Advertising Industry
Cary, Matthew, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna Karlin, Scott Duke Kominers, Claire Mathieu, and Michael Schwarz. "Convergence of Position Auctions under Myopic Best-Response Dynamics." ACM Transactions on Economics and Computation 2, no. 3 (July 2014): 1–20.
- April 2004 (Revised November 2005)
- Teaching Note
Microsoft: Positioning the Tablet PC (TN)
By: Youngme E. Moon
Teaching Note to (9-502-051). View Details
- 05 Oct 2010
- Working Paper Summaries
A Positive Approach to Studying Diversity in Organizations
Keywords: by Lakshmi Ramarajan & David Thomas
- Jan 29 2024
- Testimonial
Driving Positive Change on Corporate Boards
- August 2006 (Revised February 2009)
- Case
Tanishq: Positioning to Capture the Indian Woman's Heart
By: Das Narayandas and Kerry Herman
The firm has to choose between an established brand, Tanishq, and a new skunkworks brand, GoldPlus, to go after the Indian plain gold jewelry market: Tanishq, initially targeted at a western customer, has undergone strategic retooling and has currently been... View Details
Keywords: Customers; Brands and Branding; Product Positioning; Segmentation; Apparel and Accessories Industry; India
Narayandas, Das, and Kerry Herman. "Tanishq: Positioning to Capture the Indian Woman's Heart." Harvard Business School Case 507-025, August 2006. (Revised February 2009.)
- 27 Aug 2019
- News
Buoyant economy sending positive signals to global investors
- January 2004 (Revised May 2004)
- Background Note
Strategy and Positioning in Professional Service Firms
By: Ashish Nanda
This case provides a definition of strategy, distinguishes between corporate and practice strategy, and discusses how and why developing and implementing strategy for professional service firms is different from developing and implementing strategy for commercial... View Details
Nanda, Ashish. "Strategy and Positioning in Professional Service Firms." Harvard Business School Background Note 904-060, January 2004. (Revised May 2004.)
- 28 Aug 2011
- News
Long-term housing demand trend is positive
- 16 May 2017
- News