Publications

Read Now

24 Apr 2014
News

Positive impact that hits home

Kiné Seck Mercier (MBA 2014), co-president of the Harvard Islamic Society, recalls a first-year HBS case study set in Saudi Arabia: “There was a lot of discussion about Islam, and there was a lot of misunderstanding about the difference between the religion and Saudi... View Details

01 Jun 2004
News

Stevenson Accepts Key University Position

Stevenson Howard H. Stevenson, senior associate dean for External Relations and a leader in the study of entrepreneurship at HBS, has been named senior associate provost for Planning and Resources for Harvard University, effective July 1. In the newly created position,... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

13 Jun 2005
Research & Ideas

Rescuing Products with Stealth Positioning

When firms adopt a reverse or breakaway positioning strategy, there is no pretense about what they're up to. Part of the appeal of their cleverly positioned product offerings comes from explicitly subverting... View Details

Keywords: by Youngme Moon

3 Jul 2013
Lecture

Design Options and Positive Risk

By: Carliss Y. Baldwin

February 1982 (Revised October 1985)
Background Note

U.S. Position in Ocean Shipping

2017
Chapter

Corporate Moral Agency, Positive Duties, and Purpose

By: Nien-hê Hsieh

A long-standing question in business ethics is whether business enterprises are themselves moral agents with distinct moral responsibilities. To date, the debate about corporate moral agency has focused on responsibility for past wrongdoing that involves violating... View Details

Keywords: Corporate Social Responsibility and Impact; Moral Sensibility; Mission and Purpose

Jan 29 2024
Testimonial

Driving Positive Change on Corporate Boards

May 16, 2010
Article

Collaboration Necessary for Positive Change

By: Bill George

Keywords: Cooperation; Change

Article

Make Your Weak Position Strong

By: Deepak Malhotra

January 2011
Case

Clean Edge Razor: Splitting Hairs in Product Positioning

By: John A. Quelch and Heather Beckham

After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to... View Details

Keywords: Project Management; Interdepartmental Relations; Organizational Change; Organizational Change and Adaptation; Leadership; Conflict Management; Product Positioning; Marketing Strategy; Relationships; Product Development; Consumer Products Industry; Beauty and Cosmetics Industry

Educators

16 May 2017
News

Women May Find Management Positions Less Desirable

August 2006 (Revised February 2009)
Case

Tanishq: Positioning to Capture the Indian Woman's Heart

By: Das Narayandas and Kerry Herman

The firm has to choose between an established brand, Tanishq, and a new skunkworks brand, GoldPlus, to go after the Indian plain gold jewelry market: Tanishq, initially targeted at a western customer, has undergone strategic retooling and has currently been... View Details

Keywords: Customers; Brands and Branding; Product Positioning; Segmentation; Apparel and Accessories Industry; India

Educators

January 2004 (Revised May 2004)
Background Note

Strategy and Positioning in Professional Service Firms

By: Ashish Nanda

This case provides a definition of strategy, distinguishes between corporate and practice strategy, and discusses how and why developing and implementing strategy for professional service firms is different from developing and implementing strategy for commercial... View Details

Keywords: Corporate Strategy; Service Industry

Educators

Video

Introduction to Power and Influence for Positive Impact

July 2014
Article

Convergence of Position Auctions under Myopic Best-Response Dynamics

By: Matthew Cary, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna Karlin, Scott Duke Kominers, Claire Mathieu and Michael Schwarz

We study the dynamics of multi-round position auctions, considering both the case of exogenous click-through rates and the case in which click-through rates are determined by an endogenous consumer search process. In both contexts, we demonstrate that the dynamic... View Details

Keywords: Sponsored Search; Advertising; Google; Equilibrium Selection; Online Advertising; Advertising Industry

Read Now

05 Oct 2010
Working Paper Summaries

A Positive Approach to Studying Diversity in Organizations

Keywords: by Lakshmi Ramarajan & David Thomas

7 Mar 2013
Keynote Speech

Positive Risk and the Innovation Commons

By: Carliss Y. Baldwin

Keywords: Innovation ＆ Entrepreneurship; Entrepreneurship; Innovation and Invention

2012
Report

Sweden's Position in the Global Economy

By: Christian H.M. Ketels

In the spring of 2012, the Swedish economy is, as many of its peers, facing a difficult and uncertain economic environment. While these challenges are real, the Swedish economy looks much better prepared to deal with them than many of its peers. Following its own... View Details

Keywords: Economy; Financial Crisis; Government and Politics; Policy; Globalization; Competitive Advantage; Sweden