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      • Faculty Publications  (144)

      Political InfluenceRemove Political Influence →

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      • October 2023
      • Case

      Kevin O'Leary: Building a Brand in Shark-infested Waters

      By: Reza Satchu and Patrick Sanguineti
      For more than fifteen years, successful Canadian entrepreneur and investor Kevin O’Leary had developed his brand into a global powerhouse. Since his first appearance on the Canadian television program Dragons’ Den in 2006 and his meteoric rise to stardom through the... View Details
      Keywords: Personal Brand; Crisis; Brands and Branding; Entrepreneurship; Crisis Management; Social Media; Public Opinion; Power and Influence; Financial Services Industry
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      Satchu, Reza, and Patrick Sanguineti. "Kevin O'Leary: Building a Brand in Shark-infested Waters." Harvard Business School Case 824-095, October 2023.
      • 2025
      • Working Paper

      How Do Voters Respond to Cues by Charismatic Leaders? Evidence from Brazil

      By: Paula Rettl
      While elite-cue effects on public opinion are well-documented, questions remain as to when and why voters use elite cues to inform their opinions and behaviors. This study contributes to answer these questions by testing whether voters react to cues by charismatic... View Details
      Keywords: Elites; Public Engagement; Politics; Political Affiliation; Political Campaigns; Political Influence; Political Leadership; Political Economy; Survey Research; COVID-19; COVID-19 Pandemic; COVID; Cognitive Psychology; Cognitive Biases; Political Elections; Voting; Power and Influence; Identity; Behavior; Latin America; Brazil
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      Rettl, Paula. "How Do Voters Respond to Cues by Charismatic Leaders? Evidence from Brazil." Harvard Business School Working Paper, No. 24-022, October 2023. (Revised June 2025.)
      • October 2023
      • Article

      Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior

      By: Jimin Nam, Maya Balakrishnan, Julian De Freitas and Alison Wood Brooks
      Organizations face growing pressure from their consumers and stakeholders to take public stances on sociopolitical issues. However, many are hesitant to do so lest they make missteps, promises they cannot keep, appear inauthentic, or alienate consumers, employees, or... View Details
      Keywords: Brands and Branding; Public Opinion; Social Media; Social Issues
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      Nam, Jimin, Maya Balakrishnan, Julian De Freitas, and Alison Wood Brooks. "Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior." Special Issue on Consumer Insights from Text Analysis edited by Grant Packard, Sarah G. Moore, and Jonah Berger. Journal of Consumer Psychology 33, no. 4 (October 2023): 632–644.
      • 2023
      • Working Paper

      The Effect of Childhood Environment on Political Behavior: Evidence from Young U.S. Movers, 1992–2021

      By: Jacob R. Brown, Enrico Cantoni, Sahil Chinoy, Martin Koenen and Vincent Pons
      We ask how childhood environment shapes political behavior. We measure young voters’ participation and party affiliation in nationally comprehensive voter files and reconstruct their childhood location histories based on their parents’ addresses. We compare outcomes of... View Details
      Keywords: Political Parties; Government and Politics; Age; Residency; Voting
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      Brown, Jacob R., Enrico Cantoni, Sahil Chinoy, Martin Koenen, and Vincent Pons. "The Effect of Childhood Environment on Political Behavior: Evidence from Young U.S. Movers, 1992–2021." NBER Working Paper Series, No. 31759, October 2023.
      • July 2023
      • Article

      Negative Expressions Are Shared More on Twitter for Public Figures Than for Ordinary Users

      By: Jonas P. Schöne, David Garcia, Brian Parkinson and Amit Goldenberg
      Social media users tend to produce content that contains more positive than negative emotional language. However, negative emotional language is more likely to be shared. To understand why, research has thus far focused on psychological processes associated with... View Details
      Keywords: Social Media; Emotions
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      Schöne, Jonas P., David Garcia, Brian Parkinson, and Amit Goldenberg. "Negative Expressions Are Shared More on Twitter for Public Figures Than for Ordinary Users." PNAS Nexus 2, no. 7 (July 2023).
      • June 2023
      • Case

      The Business of Campaigns

      By: Vincent Pons and Mel Martin
      In 2022, the U.S. Congress examined the Democracy Is Strengthened by Casting Light on Spending in Elections (DISCLOSE) Act, the latest in a long series of campaign finance reforms. According to its authors, the law would be the “most consequential overhaul of federal... View Details
      Keywords: Political Elections; Government Legislation; Governing Rules, Regulations, and Reforms; Business and Government Relations; United States
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      Pons, Vincent, and Mel Martin. "The Business of Campaigns." Harvard Business School Case 723-039, June 2023.
      • April 2023
      • Case

      Twitter: The Freedom to Speak Freely and Be Heard

      By: Randolph B. Cohen, Carin-Isabel Knoop and Mel Martin
      In April 2022, serial entrepreneur Elon Musk announced that he would be interested in purchasing the social media site Twitter for $44 billion. With more than 100 million twitter followers, Musk had historically leveraged the site to engage with the customers of his... View Details
      Keywords: Values and Beliefs; Acquisition; Social Media; Power and Influence; Technology Industry; Communications Industry; Public Relations Industry; United States
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      Cohen, Randolph B., Carin-Isabel Knoop, and Mel Martin. "Twitter: The Freedom to Speak Freely and Be Heard." Harvard Business School Case 223-026, April 2023.
      • 2023
      • Case

      Christiana Figueres and the Collaborative Approach to Negotiating Climate Action

      By: James K. Sebenius, Laurence A. Green, Hannah Riley-Bowles, Lara SanPietro and Mina Subramanian
      This case study centers on Harvard’s Program on Negotiation 2022 Great Negotiator, Christiana Figueres, and her efforts as Executive Secretary of the United Nations Framework Convention on Climate Change (UNFCCC) to build momentum for, and ultimately pass, the 2015... View Details
      Keywords: Climate Change; Negotiation; Environmental Regulation; International Relations; Leadership
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      Sebenius, James K., Laurence A. Green, Hannah Riley-Bowles, Lara SanPietro, and Mina Subramanian. "Christiana Figueres and the Collaborative Approach to Negotiating Climate Action." Program on Negotiation at Harvard Law School Case, 2023. Electronic.
      • February 2023 (Revised November 2024)
      • Case

      Ronald Reagan: Changing the World

      By: Robert Simons and Shirley Sun
      This case traces the rise of Ronald Reagan from small town Illinois to two-term president of the United States. An unlikely candidate for the world’s most powerful job, the case describes the different roles that Reagan filled over his life: radio announcer, Hollywood... View Details
      Keywords: Politics; Entertainment; Personal Characteristics; Business And Government; Values And Beliefs; Mission And Purpose; Decision Making; Government Administration; Management Style; Power and Influence; United States
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      Simons, Robert, and Shirley Sun. "Ronald Reagan: Changing the World." Harvard Business School Case 123-024, February 2023. (Revised November 2024.)
      • January 2023 (Revised April 2024)
      • Case

      First to Fight? Culture, Tradition, and the United States Marine Corps (USMC)

      By: Ranjay Gulati, Akhil Iyer and Joel Malkin
      Over a history of more than 240 years, the United States Marine Corps has forged a distinct culture and institutional identity centered on its “warrior ethos.” In the wars of American history, Marines fought with uncommon valor, rising to international prominence for... View Details
      Keywords: Change Management; Transformation; Talent and Talent Management; Government Administration; Management Practices and Processes; Management Systems; Organizational Change and Adaptation; Organizational Culture; Performance Effectiveness; United States
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      Gulati, Ranjay, Akhil Iyer, and Joel Malkin. "First to Fight? Culture, Tradition, and the United States Marine Corps (USMC)." Harvard Business School Case 423-051, January 2023. (Revised April 2024.)
      • January–February 2023
      • Article

      Triadic Advocacy Work

      By: Summer R. Jackson and Katherine C. Kellogg
      Scholars of street-level bureaucracy and institutional research focus primarily on the relationships between advocates and their larger bureaucratic and social systems, assuming that advocates have little need to satisfy their beneficiaries. We find otherwise in our... View Details
      Keywords: Occupations And Professions; Ethnography; Power And Politics; Work And Organizations; Advocacy; Public Management; Justice
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      Jackson, Summer R., and Katherine C. Kellogg. "Triadic Advocacy Work." Organization Science 34, no. 1 (January–February 2023): 456–483.
      • December 2022 (Revised June 2023)
      • Case

      Hacking the U.S. Election: Russia's Misinformation Campaign

      By: Shikhar Ghosh
      The case discusses the relatively low technology approach used by Russia to influence the U.S. Presidential Election in 2016. Although political parties manipulating the media was not a new phenomenon, the Russians ran a broad, well-financed, and sophisticated social... View Details
      Keywords: Political Elections; International Relations; Social Media; Power and Influence; Information; Russia; United States
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      Ghosh, Shikhar. "Hacking the U.S. Election: Russia's Misinformation Campaign." Harvard Business School Case 823-043, December 2022. (Revised June 2023.)
      • October 2022
      • Case

      Margaret Thatcher: Changing the World

      By: Robert L. Simons and Shirley Sun
      This case traces the rise of Margaret Thatcher, the daughter of a shopkeeper, from a small industrial town in England to the longest-serving leader in the Western world. The case describes how she became interested in politics at an early age, attended Oxford, and... View Details
      Keywords: Politics; Leadership Style; Personal Characteristics; Business & Government Relations; Values And Beliefs; Work-life Balance; Mission And Purpose; Government Administration; Power and Influence; Great Britain; Europe
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      Simons, Robert L., and Shirley Sun. "Margaret Thatcher: Changing the World." Harvard Business School Case 123-021, October 2022.
      • 2022
      • Article

      Indonesia and the Third Indochina War: The End of Containment

      By: Mattias Fibiger
      The Third Indochina War called forth dramatic changes in the international relations of Southeast Asia. Foremost among these changes was a shift in the geopolitical orientation of the Association of Southeast Asian Nations (ASEAN). The organization’s founders... View Details
      Keywords: Cold War; War; National Security; Southeast Asia; Indonesia; China
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      Fibiger, Mattias. "Indonesia and the Third Indochina War: The End of Containment." Journal of American-East Asian Relations 29, no. 3 (2022): 240–270.
      • August 2022
      • Case

      Atlanta Ransomware Attack (A)

      By: Amit Goldenberg and Julian Zlatev
      This case describes the March 2018 Ransomware attack on the information technology (IT) systems of the city of Atlanta and the response by Mayor Keisha Lance Bottoms and her administration. The case includes a brief background on Bottoms and her young administration at... View Details
      Keywords: Crime and Corruption; Decision Making; Cost vs Benefits; Decision Choices and Conditions; Decisions; Ethics; Values and Beliefs; Government and Politics; Government Administration; Information Technology; Cybersecurity; Information Management; Leadership; Management; Crisis Management; Management Teams; Negotiation; Risk and Uncertainty; Social Psychology; Perception; Personal Characteristics; Perspective; Power and Influence; Society; Public Administration Industry; United States; Georgia (state, US); Atlanta
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      Goldenberg, Amit, and Julian Zlatev. "Atlanta Ransomware Attack (A)." Harvard Business School Case 923-009, August 2022.
      • August 2022
      • Supplement

      Atlanta Ransomware Attack (B)

      By: Amit Goldenberg and Julian Zlatev
      This case describes the March 2018 Ransomware attack on the information technology (IT) systems of the city of Atlanta and the response by Mayor Keisha Lance Bottoms and her administration. The case includes a brief background on Bottoms and her young administration at... View Details
      Keywords: Crime and Corruption; Decision Making; Cost vs Benefits; Decision Choices and Conditions; Decisions; Ethics; Values and Beliefs; Government and Politics; Government Administration; Information Technology; Cybersecurity; Information Management; Leadership; Management; Crisis Management; Management Teams; Negotiation; Risk and Uncertainty; Social Psychology; Perception; Personal Characteristics; Perspective; Power and Influence; Society; Public Administration Industry; United States; Atlanta; Georgia (state, US)
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      Goldenberg, Amit, and Julian Zlatev. "Atlanta Ransomware Attack (B)." Harvard Business School Supplement 923-010, August 2022.
      • Article

      All Eyes on Them: A Field Experiment on Citizen Oversight and Electoral Integrity

      By: Natalia Garbiras-Díaz and Mateo Montenegro
      Can information and communication technologies help citizens monitor their elections? We analyze a large-scale field experiment designed to answer this question in Colombia. We leveraged Facebook advertisements sent to over 4 million potential voters to encourage... View Details
      Keywords: Social Influence; Electoral Behavior; Election Outcomes; Economics; Economy; Governance; Government and Politics; Social Media; Social Marketing; Society; Political Elections; Advertising
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      Garbiras-Díaz, Natalia, and Mateo Montenegro. "All Eyes on Them: A Field Experiment on Citizen Oversight and Electoral Integrity." American Economic Review 112, no. 8 (August 2022): 2631–2668.
      • 2022
      • Book

      Making Meritocracy: Lessons from China and India, from Antiquity to the Present

      By: Tarun Khanna and Michael Szonyi
      How do societies identify and promote merit? Enabling all people to fulfill their potential, and ensuring the selection of competent and capable leaders are central challenges for any society. These are not new concerns. Scholars, educators, and political and economic... View Details
      Keywords: Merit; Meritocracy; Society; Government and Politics; History; Power and Influence; Leadership; Competency and Skills; China; India
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      Khanna, Tarun, and Michael Szonyi, eds. Making Meritocracy: Lessons from China and India, from Antiquity to the Present. New York, NY: Oxford University Press, 2022.
      • 2022
      • Chapter

      Prioritarianism and Optimal Taxation

      By: Matti Tuomala and Matthew Weinzierl
      Prioritarianism has been at the center of the formal approach to optimal tax theory since its modern starting point in Mirrlees (1971), but most theorists’ use of it is motivated by tractability rather than explicit normative reasoning. We characterize analytically and... View Details
      Keywords: Prioritarianism; Optimal Taxation; Utilitarianism; Redistribution; Inverse-optimum; Taxation; Theory; Policy
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      Tuomala, Matti, and Matthew Weinzierl. "Prioritarianism and Optimal Taxation." In Prioritarianism in Practice, edited by Matthew Adler and Ole Norheim. Cambridge University Press, 2022. (Also published in HBR Insights, December 2020.)
      • March 2022 (Revised June 2022)
      • Case

      The United States National Security Apparatus, Multipolarity, and the Rise of Commercial Space

      By: Matthew C. Weinzierl and Brendan L. Rosseau
      In 2019, the U.S. national security community crossed a Rubicon by declaring that space was “a war-fighting domain” and undergoing a major reorganization, including the creation of the U.S. Space Force, the first new military branch in over 70 years. Military and... View Details
      Keywords: War; National Security; International Relations; Power and Influence
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      Weinzierl, Matthew C., and Brendan L. Rosseau. "The United States National Security Apparatus, Multipolarity, and the Rise of Commercial Space ." Harvard Business School Case 722-063, March 2022. (Revised June 2022.)
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