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(642)
- News (148)
- Research (405)
- Events (4)
- Multimedia (1)
- Faculty Publications (219)
Show Results For
- All HBS Web
(642)
- News (148)
- Research (405)
- Events (4)
- Multimedia (1)
- Faculty Publications (219)
- 2015
- Working Paper
Selling to a Moving Target: Dynamic Marketing Effects in US Presidential Elections
By: Doug J. Chung and Lingling Zhang
We examine the effects of various political campaign activities on voter preferences in the domain of US Presidential elections. We construct a comprehensive data set that covers the three most recent elections, with detailed records of voter preferences at the... View Details
Keywords: Multi-channel Marketing; Personal Selling; Advertising; Political Campaigns; Dynamic Panel Data; Instrumental Variables; Marketing Communications; Political Elections; Advertising Campaigns; United States
Chung, Doug J., and Lingling Zhang. "Selling to a Moving Target: Dynamic Marketing Effects in US Presidential Elections." Harvard Business School Working Paper, No. 15-095, June 2015. (Revised December 2015.)
- September–October 2020
- Article
The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections
By: Lingling Zhang and Doug J. Chung
This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign... View Details
Keywords: Multi-channel Marketing; Ground Campaigning; Political Campaigns; Discrete-choice Model; Instrumental Variables; Political Elections; Marketing Channels; Advertising; United States
Zhang, Lingling, and Doug J. Chung. "The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections." Marketing Science 39, no. 5 (September–October 2020): 872–892.
- 2024
- Working Paper
The Seeds of Ideology: Historical Immigration and Political Preferences in the United States
By: Paola Giuliano and Marco Tabellini
We study the long run effects of immigration on American political ideology. Exploiting
cross-county variation in the presence of European immigrants between 1900
and 1930, we establish a novel result: historical European immigration is associated
with stronger... View Details
Keywords: Political Ideology; Preferences For Redistribution; Cultural Transmission; Immigration; History; Values and Beliefs; Welfare; United States
Giuliano, Paola, and Marco Tabellini. "The Seeds of Ideology: Historical Immigration and Political Preferences in the United States." Harvard Business School Working Paper, No. 20-118, May 2020. (Revised July 2024. Revise and resubmit at the Journal of the European Economic Association. Available also from VOX, UCLA Anderson Review, Weekendavisen, Cato Institute, Luxembourg Institute of Socio-Economic Research (LISER), World Financial Review, and Newsweek.)
- 12 May 2008
- Research & Ideas
Accounting Information as Political Currency
process, with implications for the U.S. presidential election this November. Martha Lagace: What led you to think about accounting information as political currency? Karthik Ramanna: There is evidence in the... View Details
Keywords: by Martha Lagace
- 18 Jun 2009
- Working Paper Summaries
Elections and Discretionary Accruals: Evidence from 2004
Keywords: by Karthik Ramanna & Sugata Roychowdhury
- 2024
- Working Paper
Pitfalls of Demographic Forecasts of U.S. Elections
By: Richard Calvo, Vincent Pons and Jesse M. Shapiro
Many observers have forecast large partisan shifts in the US electorate based on demographic trends. Such forecasts are appealing because demographic trends are often predictable even over long horizons. We backtest demographic forecasts using data on US elections... View Details
Keywords: Mathematical Methods; Voting; Political Elections; Trends; Forecasting and Prediction; Demographics
Calvo, Richard, Vincent Pons, and Jesse M. Shapiro. "Pitfalls of Demographic Forecasts of U.S. Elections." NBER Working Paper Series, No. 33016, October 2024.
- 19 Jul 2006
- Research & Ideas
Political Turmoil and Mexico’s Economy
He lasted two years before being overthrown in a coup. "It's difficult to impose a liberal democracy," Maurer remarks. "A system of rules only works if you believe the other guy is also playing by the same system of rules." Today's Presidential... View Details
Keywords: by Julia Hanna
- 2024
- Working Paper
Anti-Political-Establishment Citizens: An In-Depth Study from Two Latin American Countries
By: Loreto Cox and Natalia Garbiras-Diaz
Building on citizens’ animosity towards politicians, anti-establishment parties and
candidates have achieved significant electoral success. While recent studies examine
the supply-side, we know little about what drives citizens’ anti-establishment sentiments and how... View Details
Keywords: Political Parties; Political Instability; Democracy; Elections; Electoral Behavior; Election Outcomes; Ideology; Political Elections; Policy; Governance; Government and Politics; Social Issues; Society; Perception; Crime and Corruption; Latin America; South America; Colombia; Peru
Cox, Loreto, and Natalia Garbiras-Diaz. "Anti-Political-Establishment Citizens: An In-Depth Study from Two Latin American Countries." Working Paper, July 2024.
- April 2017 (Revised March 2024)
- Case
Making Target the Target: Boycotts and Corporate Political Activity
By: Nien-hê Hsieh and Victor Wu
Through the challenges facing Target, the case examines ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying to political activism. In 2016, Target CEO Brian Cornell must... View Details
Keywords: Boycott; Corporate Political Activity; Lobbying; LGBTQ; Campaign Contributions; Campaign Finance; Retail; Shareholder Activism; Public Opinion; Social Issues; Corporate Social Responsibility and Impact; Mission and Purpose; Problems and Challenges; Laws and Statutes; Rights; Crisis Management; Risk Management; Media; Political Elections; Taxation; Corporate Accountability; Values and Beliefs; Fairness; Diversity; Customers; Communication; Business and Government Relations; Retail Industry; United States
Hsieh, Nien-hê, and Victor Wu. "Making Target the Target: Boycotts and Corporate Political Activity." Harvard Business School Case 317-113, April 2017. (Revised March 2024.)
- 2023
- Working Paper
Words Can Hurt: How Political Communication Can Change the Pace of an Epidemic
By: Jessica Gagete-Miranda, Lucas Argentieri Mariani and Paula Rettl
While elite-cue effects on public opinion are well-documented, questions remain as
to when and why voters use elite cues to inform their opinions and behaviors. Using
experimental and observational data from Brazil during the COVID-19 pandemic, we
study how leader... View Details
Keywords: Elites; Public Engagement; Politics; Political Affiliation; Political Campaigns; Political Influence; Political Leadership; Political Economy; Survey Research; COVID-19; COVID-19 Pandemic; COVID; Cognitive Psychology; Cognitive Biases; Political Elections; Voting; Power and Influence; Identity; Behavior; Latin America; Brazil
Gagete-Miranda, Jessica, Lucas Argentieri Mariani, and Paula Rettl. "Words Can Hurt: How Political Communication Can Change the Pace of an Epidemic." Harvard Business School Working Paper, No. 24-022, October 2023.
- Fast Answer
Political News
What are good sources for political news? Cook Political Report: independent, online newsletter that analyzes elections and campaigns for the US House of Representatives,... View Details
- 1 PM – 2:15 PM EDT, 27 Oct 2020
- Virtual Programming
The Role of American Business Leaders in a Challenging Election Season
Amidst a pandemic, economic challenges, and social, racial, and political turmoil, the upcoming US presidential election has the potential to calm fears and help restore order at home and around the world--or to ignite a new wave of discord and dissent. In this... View Details
- 2021
- Working Paper
The Political Economy of Anti-Bribery Enforcement
By: Lauren Cohen and Bo Li
This paper documents novel evidence on the influence of political incentives in the regulatory enforcement of foreign bribery. Using exogenous variation in the timing and geographic location of U.S. Congressional elections, we find that the probability of a Foreign... View Details
Keywords: Bribery; Regulatory Enforcement; Crime and Corruption; Governance Controls; Political Elections
Cohen, Lauren, and Bo Li. "The Political Economy of Anti-Bribery Enforcement." NBER Working Paper Series, No. 29624, December 2021.
- 09 Jan 2013
- News
Why women should have more political power
- 16 Feb 2016
- News
The Political Issues Board Directors Care Most About
- 07 Nov 2016
- News
How Wikipedia Keeps Political Discourse from Turning Ugly
- 26 Sep 2013
- Research & Ideas
Behind India’s Economic and Political Woes
has real microeconomic consequences causing consternation for companies, small businesses, and entrepreneurs. Q:Do you think the Indian political climate has contributed to the current economic situation? A: Absolutely. India has, sadly,... View Details
Keywords: by Zeenat Potia
- 03 Aug 2014
- News
A Career's Twists and Turns--Maybe with a Stop for Governor
- Forthcoming
- Article
Geographies of Discontent: Public Service Deprivation and the Rise of the Far Right in Italy
By: Simone Cremaschi, Paula Rettl, Marco Cappelluti and Catherine E. De Vries
Electoral support for far-right parties is often linked to geographies of discontent.
We argue that public service deprivation, defined as reduced access to public services
at the local level, plays an important role in explaining these patterns. By exploiting
an... View Details
Keywords: Election Outcomes; Electoral Behavior; Political Affiliation; Political Culture; Public Service; Political Elections; Policy; Government and Politics; Surveys; Geographic Location; Immigration; Europe; Italy
Cremaschi, Simone, Paula Rettl, Marco Cappelluti, and Catherine E. De Vries. "Geographies of Discontent: Public Service Deprivation and the Rise of the Far Right in Italy." American Journal of Political Science (forthcoming). (Pre-published online December 5, 2024.)
- Awards
Fellow of the American Academy of Political and Social Science
Elected as a Fellow of the American Academy of Political and Social Science in 2020 for his contributions to the advancement of the social sciences. View Details