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Plastics
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- February 2003 (Revised March 2006)
- Case
Asociacion Colombiana de Industrias Plasticas (Acoplasticos)
Acoplasticos was established in 1961 as a lobbying group for Colombia's major plastics manufacturing companies. In the early 1980s, the organization shifted its focus toward improving the productivity of the Colombian plastics and rubber cluster, which also included... View Details
- July 2002 (Revised April 2004)
- Supplement
GE's Digital Revolution
Presents interviews with Gerry Podesta, VP of GE Plastics Component of General Electric Co., and Gary Reiner, senior VP and CIO of General Electric Co. A revised version of an earlier video. View Details
- June 2001
- Book Review
Review of Tupperware: The Promise of Plastic in 1950s America, by Alison J. Clarke
By: Nancy F. Koehn
- May 1999 (Revised March 2008)
- Case
Husky Injection Molding Systems
By: Jan W. Rivkin
Husky, a Canadian maker of injection molding systems, has established an enviable position in the market for plastics processing equipment. The company builds the highest performance systems in the business and charges a hefty premium for them. Husky is enjoying robust... View Details
- March 1999 (Revised January 2005)
- Case
Newell Company: Corporate Strategy
By: Cynthia A. Montgomery and Elizabeth Gordon
In 1998, Newell Co., a manufacturer of low-tech, high-volume consumer goods, acquired Calphalon Corp., a high-end cookware company, and Rubbermaid, a $2 billion manufacturer of consumer and commercial plastic products. The case focuses on Newell's strategy and its... View Details
- January 1997 (Revised June 1997)
- Case
Southwire: Beyond 2000
By: F. Warren McFarlan and Melissa Dailey
Southwire, based in Carrollton, GA, was the leading producer of aluminum and copper rod, wire, and cable for the transmission and distribution of electricity. In one decade, CEO Roy Richards, Jr. grew annual sales from $500 million in 1985 to $1.9 billion in 1995, an... View Details
- October 1995 (Revised July 2009)
- Case
Beechwood Spouts (A)
By: William A. Sahlman and Andrew S. Janower
Charles Barker must decide whether to become an outside investor in a private round of financing for an early stage, high-growth-potential venture producing plastic pouring spouts for orange juice cartons. Barker must evaluate the opportunity, content, and deal to... View Details
- January 1995
- Article
Analysis of Distribution Strategies in the Industrial Paper and Plastics Industry
By: A. Raman, M. Cohen, N. Agrawal and V. Agrawal
- September 1990 (Revised March 1993)
- Case
General Electric Plastics: Organizing the Marketing Function
Describes the rapid growth of General Electric Plastics for over the last decade to a $5 billion (sales) company. The accompanying organizational transitions are described. The task is to design a marketing organization for the coming decade given the anticipated... View Details
- July 1990 (Revised July 1990)
- Teaching Note
Minneapolis Plastic Packaging Ban (A) and (B) & Waste Reduction in Taiwan, Teaching Note
By: George C. Lodge
- June 1990 (Revised July 1990)
- Case
Minneapolis Plastic Packaging Ban (B)
By: George C. Lodge and Jeffrey F. Rayport
- June 1990 (Revised July 1990)
- Case
Minneapolis Plastic Packaging Ban (A)
By: George C. Lodge and Jeffrey F. Rayport
- December 1985
- Supplement
H.J. Heinz Co.: Plastic Bottle Ketchup, Video of Commercials
By: John A. Quelch
- September 1985
- Case
H.J. Heinz Co.: Plastic Bottle Ketchup (B)
By: John A. Quelch
The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation. View Details
- September 1985 (Revised September 1987)
- Case
H.J. Heinz Co.: Plastic Bottle Ketchup (A)
By: John A. Quelch
The Heinz Ketchup product manager must decide whether or not to launch a new plastic bottle and, if so, what marketing program and support to place behind it. View Details
- November 1984 (Revised December 1985)
- Background Note
Note on the Ethylene and Commodity Plastics Industries
By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
Keywords: Chemical Industry
- August 1982 (Revised September 1991)
- Case
Rockwell International (A)
Describes the competitive situation facing Rockwell International, the market leader in the U.S. water meter industry. The industry is undergoing structural change, and competitor activity is intensifying. Rockwell must decide what, if any, actions are necessary to... View Details