Philip Morris - Publications - Faculty & Research

01 Aug 1998
News

High Honors

to marketing director at General Mills from 1977 to 1986, when Philip Morris scooped her up for its General Foods division (which later merged with Kraft Foods). There she served in marketing posts and... View Details

Hamish Maxwell

Maxwell presided over the major diversification of Philip Morris through the acquisitions of Kraft and General Foods. In so doing, Maxwell created the largest consumer goods company in the world and... View Details

Keywords: Food & Tobacco

11 Jul 2005
Research & Ideas

The New International Style of Management

consider other options in China. "I have no regrets," he adds, "because I learned so much from that experience." Now working in strategic planning for Philip Morris International's China... View Details

Keywords: by Garry Emmons

01 Jun 2005
News

Do You Speak Business?

China. “I have no regrets,” he adds, “because I learned so much from that experience.” Now working in strategic planning for Philip Morris International’s China operations, Klump is part of a small... View Details

Keywords: Garry Emmons

19 Nov 2014
HBS Case

Marketing Marijuana

But medicinal users are frequent customers so they do care about price. "They do not need to buy it at a fancy store—they'll go to a back alley basement shop as long as the product delivers." “I believe guys like Philip View Details

Keywords: by Michael Blanding; Food & Beverage

Publications