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01 Apr 2000
News

Getting the Message

that has been spent on marketing brands through traditional offline media rather than online." While many observers agree with Deighton, who says that this surge in offline spending is just a "blip," they note that it highlights the importance of creating recognizable... View Details

Keywords: Susan Young

01 Feb 2001
News

Drilling Down

Exchange. "The role of intellectual capital is more important in this business than any other, except perhaps the pharmaceutical and computer science industries. Oil is a hugely volatile commodity that very few people want to play in, so... View Details

Keywords: Hanna, Julia; Matthew R. Simmons; Oil and Gas Extraction; Mining; Natural Gas Distribution; Utilities