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(187)
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Show Results For
- All HBS Web
(187)
- People (3)
- News (36)
- Research (117)
- Multimedia (1)
- Faculty Publications (59)
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- Article
A Persuasive Peace: Syrian Refugees' Attitudes Towards Compromise and Civil War Termination
By: Kristin Fabbe, Chad Hazlett and Tolga Sınmazdemir
Civilians who have fled violent conflict and settled in neighboring countries are integral to processes of civil war termination. Contingent on their attitudes, they can either back peaceful settlements or support warring groups and continued fighting. Attitudes toward... View Details
Fabbe, Kristin, Chad Hazlett, and Tolga Sınmazdemir. "A Persuasive Peace: Syrian Refugees' Attitudes Towards Compromise and Civil War Termination." Journal of Peace Research 56, no. 1 (January 2019): 103–117.
- March 2016
- Technical Note
Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages
By: Tsedal Neeley and Tom Ryder
Communicating persuasively is a critical skill for leaders of any team or organization. Yet, connecting and resonating with an audience can nevertheless be a challenging task. We outline how to effectively mobilize groups through the power of communication. This note... View Details
Keywords: Messaging; Communication; Leading; Public Speaking; Persuasion; Rhetorical Devices; Communication Intention and Meaning; Forms of Communication; Communication Strategy
Neeley, Tsedal, and Tom Ryder. "Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages." Harvard Business School Technical Note 416-046, March 2016.
- October 2012
- Article
The Preference for Potential
By: Zakary L. Tormala, Jayson Jia and Michael I. Norton
When people seek to impress others, they often do so by highlighting individual achievements. Despite the intuitive appeal of this strategy, we demonstrate that people often prefer potential rather than achievement when evaluating others. Indeed, compared with... View Details
Keywords: Preferences; Persuasion; Uncertainty; Risk and Uncertainty; Performance Expectations; Attitudes
Tormala, Zakary L., Jayson Jia, and Michael I. Norton. "The Preference for Potential." Journal of Personality and Social Psychology 103, no. 4 (October 2012): 567–583.
- Article
Social Dimension of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion
By: Sonya Grier and Rohit Deshpandé
Grier, Sonya, and Rohit Deshpandé. "Social Dimension of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion." Journal of Marketing Research (JMR) 38, no. 2 (May 2001): 216–224.
- December 1999
- Article
The Effects of Physical Distance and Response Latency on Persuasion in Computer-mediated Communication and Human-computer Interaction
By: Youngme Moon
Moon, Youngme. "The Effects of Physical Distance and Response Latency on Persuasion in Computer-mediated Communication and Human-computer Interaction." Journal of Experimental Psychology: Applied 5, no. 4 (December 1999): 379–392.
- October 3, 2012
- Blog Post
Tonight's Presidential Debate Will Be Decided by Body Language
By: Amy Cuddy
Keywords: Nonverbal Behavior; Persuasion; Influence; Public Speaking; Nonverbal Communication; Behavior; Debates; Power and Influence
Cuddy, Amy. "Tonight's Presidential Debate Will Be Decided by Body Language." Harvard Business Review Blogs (October 3, 2012). http://blogs.hbr.org/2012/10/tonights-presidential-debate-w/.
- September 2019
- Article
The Self-Presentational Consequences of Upholding One's Stance in Spite of the Evidence
By: Leslie John, Martha Jeong, Francesca Gino and Laura Huang
Five studies explore the self-presentational consequences of refusing to “back down” – that is, upholding a stance despite evidence of its inaccuracy. Using data from an entrepreneurial pitch competition, Study 1 shows that entrepreneurs tend not to back down even... View Details
Keywords: Self-presentation; Belief Perseverance; Judgment; Confidence; Persuasion; Personal Characteristics; Behavior; Perception; Decision Making; Outcome or Result
John, Leslie, Martha Jeong, Francesca Gino, and Laura Huang. "The Self-Presentational Consequences of Upholding One's Stance in Spite of the Evidence." Organizational Behavior and Human Decision Processes 154 (September 2019): 1–14.
- Spring 2016
- Article
Has Social Science Taken Over Electoral Campaigns and Should We Regret It?
By: Vincent Pons
Pons, Vincent. "Has Social Science Taken Over Electoral Campaigns and Should We Regret It?" French Politics, Culture and Society 34, no. 1 (Spring 2016): 34–47.
- Article
Perfect Pitch: Making Your Ideas Resonate in Negotiations
By: Kristin Sippl
To maximize persuasive power, ideational entrepreneurs should craft a 'creative type' persona, use discourse strategically, and offer useful resources. View Details
Sippl, Kristin. "Perfect Pitch: Making Your Ideas Resonate in Negotiations." Negotiation Briefings (Program on Negotiation at Harvard Law School) (April 2017).
- August 2005 (Revised December 2005)
- Case
Coach K: A Matter of the Heart
By: Scott A. Snook, Leslie A. Perlow and Brian DeLacey
Successful college basketball coach Mike Krzyzewski faces the decision whether to accept a lucrative offer to coach a professional basketball team or continue to coach at Duke University. Provides a context for discussing various styles of power, influence, and... View Details
Keywords: Power and Influence; Strategic Planning; Decisions; Personal Development and Career; Interpersonal Communication; Management Teams; Goals and Objectives; Decision Choices and Conditions; Sports Industry; North Carolina
Snook, Scott A., Leslie A. Perlow, and Brian DeLacey. "Coach K: A Matter of the Heart." Harvard Business School Case 406-044, August 2005. (Revised December 2005.)
- August 2005 (Revised December 2005)
- Case
Coach Knight: The Will to Win
By: Scott A. Snook, Leslie A. Perlow and Brian DeLacey
Successful college basketball coach Bob Knight was fired from his long-time role as basketball coach at Indiana University and hired in the same role at Texas Tech. Considers these events in the context of his long career and provides a context for discussing various... View Details
Keywords: Resignation and Termination; Selection and Staffing; Leadership Style; Situation or Environment; Power and Influence; Sports; Indiana; Texas
Snook, Scott A., Leslie A. Perlow, and Brian DeLacey. "Coach Knight: The Will to Win." Harvard Business School Case 406-043, August 2005. (Revised December 2005.)
- March 2000 (Revised July 2000)
- Background Note
Power to Persuade, The
Presents tools for undertaking five core persuasion tasks: 1) mapping the influence landscape, 2) shaping perceptions of interests, 3) shaping perceptions of alternatives, 4) gaining acceptance for tough decisions, and 5) persuading at a distance. View Details
Watkins, Michael D. "Power to Persuade, The." Harvard Business School Background Note 800-323, March 2000. (Revised July 2000.)
- 11 Feb 2016
- Working Paper Summaries
Will a Five-Minute Discussion Change Your Mind? A Countrywide Experiment on Voter Choice in France
- Teaching Interest
Strategic Negotiations: Dealmaking for the Long Term
To craft a complex deal with major implications for your organization's future, you need more than just persuasive tactics at the negotiating table. You need to bring together the right players, tackle the right issues, and develop the right process. By examining... View Details
- February 2008 (Revised June 2011)
- Background Note
Social Networks: The Portals of Web 2.0
By: Stephen P. Bradley and Nancy Bartlett
Social networks have evolved into influential, compelling and persuasive systems, the portals of Web 2.0 and one of the most powerful media phenomena in 2008. This note provides a brief background and description of various social network sites including MySpace,... View Details
Bradley, Stephen P., and Nancy Bartlett. "Social Networks: The Portals of Web 2.0." Harvard Business School Background Note 708-488, February 2008. (Revised June 2011.)
- 18 Sep 2019
- Working Paper Summaries
Using Models to Persuade
Keywords: by Joshua Schwartzstein and Adi Sunderam
- 12 Oct 1999
- Research & Ideas
Building Bridges: New Dimensions in Negotiation
From resolving a labor dispute to orchestrating a merger to getting a new company off the ground, negotiation plays a vital role in nearly every facet of business. In response, Professor James Sebenius, founder of the HBS Negotiation Unit (which was responsible for the... View Details
Keywords: by Anita M. Harris
- Article
Conversational Receptiveness: Expressing Engagement with Opposing Views
By: M. Yeomans, J. Minson, H. Collins, H. Chen and F. Gino
We examine “conversational receptiveness”—the use of language to communicate one’s willingness to thoughtfully engage with opposing views. We develop an interpretable machine-learning algorithm to identify the linguistic profile of receptiveness (Studies 1A-B). We then... View Details
Keywords: Receptiveness; Natural Language Processing; Disagreement; Interpersonal Communication; Relationships; Conflict Management
Yeomans, M., J. Minson, H. Collins, H. Chen, and F. Gino. "Conversational Receptiveness: Expressing Engagement with Opposing Views." Organizational Behavior and Human Decision Processes 160 (September 2020): 131–148.
- November–December 2023
- Article
Storytelling That Drives Bold Change
By: Frances X. Frei and Anne Morriss
When tackling urgent organizational problems, leaders usually work hard to identify underlying causes, tap a wide range of knowledge, and experiment with solutions. But once they’ve mapped out a plan, there’s one more crucial step they must take: crafting a story so... View Details
Keywords: Organizational Culture; Organizational Change and Adaptation; Problems and Challenges; Emotions; Communication Strategy
Frei, Frances X., and Anne Morriss. "Storytelling That Drives Bold Change." Harvard Business Review 101, no. 6 (November–December 2023): 62–71.