Persuasion - Publications - Faculty & Research

01 Jun 2002
News

Ads Improve Consumer Decisions

advertising: the persuasive (building interest and awareness) and the informative (educating the consumer about product attributes). Separating these effects allowed Anand and Shachar to identify another, less-heartening reality for... View Details

Keywords: Laura Singleton (MBA 1988)

22 Sep 2009
News

The Case for Regulatory Reform

guarantees” that compel the government to bail out large financial institutions. Moss’s own reform ideas have helped frame the ongoing Washington debate and make a clear, persuasive argument for more federal regulation of financial... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Government

01 Jun 2003
News

John Read

team. It’s amazing what getting out of the office and onto a ropes course can do for a group. How does running Outward Bound compare with running a truck-parts company? It is similar in that you need to marshal support for an idea and direct the organization largely... View Details

Keywords: Susan Young; Outward Bound; Arts, Sports, Language, Driving, and Other Schools; Educational Services

01 Dec 2000
News

Q&A: Andrew Kendall

Trustees of Reservations? Since I started only last April, much of what I'm doing now is getting to know the organization. Eventually I will probably spend about half my time fundraising, because I think I can be a persuasive advocate,... View Details

Keywords: Deborah Blagg; Management of Companies and Enterprises; Management; Forestry and Logging; Agriculture; Special Design Services; Professional Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

01 Jun 2008
News

Greed, Gullibility, and Optimism

has been so limited. I can make an argument that the market may be overreacting to the problems, but I can make an even more persuasive argument that the government is underreacting. The ideas put forward by Treasury Secretary Henry... View Details

Keywords: Deborah Blagg; Finance; Management; Real Estate

30 Mar 2017
News

Negotiating Peace in Canada's Largest Rainforest

persuasion mode directly but in a learning mode-- and from that learning then there is a need to present these ideas, from which there will be further learning; so maybe this is not what our final position will be-- then that means I... View Details

01 Dec 2012
News

From Where We Stand

relevance; and positioning those elements as a portfolio that creates a compelling and persuasive impression. Debby Farrington (MBA 1976), founder and cochairman, Starvest Management, New York, New York When I graduated from college in... View Details

20 Dec 2019
News

The 19 Musts of 2019

work on signaling and persuasion can help enact urgently needed change.” —Laura Huang, MBA Class of 1954 Associate Professor of Business Administration and author of Edge: Turning Adversity into Advantage, forthcoming in January MUST READ... View Details

Keywords: podcast; Arts, Entertainment

31 May 2018
News

Finding Freedom from Eating Disorders

my self-worth. I was accepted to Stanford, Harvard, Wharton, and Kellogg, but I truly believed that I wasn't smart enough. And that was the eating disorder voice concocting these lies which were very persuasive and believable. And then... View Details

01 Sep 2020
News

We Rise

executive team.” It’s an argument that was persuasive to investors: In 2018 True Wealth Ventures closed its $19.1 million first fund, and it has now made eight early stage investments. It’s also good business to have women as general... View Details

Keywords: April White; Finance

Publications