Personalization - Publications - Faculty & Research

2016
Working Paper

CEO Personality and Firm Policies

By: Ian D. Gow, Steven N. Kaplan, David F. Larcker and Anastasia A. Zakolyukina

Based on two samples of high quality personality data for chief executive officers (CEOs), we use linguistic features extracted from conferences calls and statistical learning techniques to develop a measure of CEO personality in terms of the Big Five traits:... View Details

Keywords: Interpersonal Communication; Personal Characteristics; Management Teams

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Sep 08 2017
Testimonial

Taking Leadership Personally

01 Mar 2012
News

Making Finance Personal

Cook Main article: Where Innovation Rules Necessity may be the mother of invention, but as Scott Cook (MBA 1976) can attest, an unhappy spouse can be a powerful prompter of innovation. Spurred by the complaints of his wife, Signe Ostby (herself an MBA), about the... View Details

Keywords: Garry Emmons; Management of Companies and Enterprises; Management; Computer Systems Design and Related Services; Professional Services

24 Apr 2014
News

Medicine made personal

Australia-born Arjun Goyal (MBA 2014) credits HBS with helping him focus his career on life sciences, specifically “personalized medicine”—a tailored approach to treatment based on analysis of patient populations. With his classmate Louis Levy (MBA 2014), whom he met... View Details

Blog

Take Control of Your Personal Brand

What is your gut reaction when you hear the term "personal branding"? Some years ago, my MBA students started asking if I could help them with personal branding. My initial response was to decline. I have always been passionate about... View Details

August 1984 (Revised March 1989)
Background Note

Direct, Personal Leadership

By: Joseph L. Badaracco Jr. and Richard R. Ellsworth

Argues that to be effective leaders, general managers must focus on substance, not process, and aggressively combat the forces that can lead to the politicization of the organization. Examines the leader's direct role in setting and communicating goals, managing the... View Details

Keywords: Leadership Style; Management Practices and Processes

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Personal wealth: statistics

Where can I find statistics and information on the wealthy? Wealth and Asset Ownership data from the Census Bureau. Global Wealth Report from Credit Suisse. Find the most recent as well as earlier data. World Wealth Report by Capgemini. (free registration... View Details

01 Dec 2011
News

The Personal Touch

coleaders of Section E’s fundraising efforts, are reaching out personally to their sectionmates to communicate the critical importance of annual giving to the School’s financial model. They hope that boosting their section’s giving... View Details

Keywords: reunion

Wallace R. Persons

During his twenty year tenure, Persons took Emerson from a small fan and motor maker with sales of $50 million to a large diversified industrial manufacturer with sales of over $900 million. Noted for continuously cutting costs and... View Details

Keywords: Fabricated Goods

13 May 2013
News

The Personal Touch

Alex Timken has led all three Class of 1996 Reunion Campaigns, including a record-breaking 15th Reunion. That campaign raised more than $3 million, with Timken’s Section H achieving 57 percent participation, the highest in the class. Timken’s face-to-face meetings with... View Details

January 2004 (Revised April 2005)
Background Note

Personal Values and Professional Responsibilities

By: Joseph L. Badaracco Jr.

Describes some of the classic conflicts managers face in trying to live and work by their personal values and uses Hirschman's "exit, loyalty, and voice" framework to suggest ways for resolving these conflicts. View Details

Keywords: Values and Beliefs; Personal Development and Career; Conflict of Interests; Conflict and Resolution

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March 2024
Case

Unintended Consequences of Algorithmic Personalization

By: Eva Ascarza and Ayelet Israeli

“Unintended Consequences of Algorithmic Personalization” (HBS No. 524-052) investigates algorithmic bias in marketing through four case studies featuring Apple, Uber, Facebook, and Amazon. Each study presents scenarios where these companies faced public criticism for... View Details

Keywords: Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Customization and Personalization; Technology Industry; Retail Industry; United States

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2021
Article

To Thine Own Self Be True? Incentive Problems in Personalized Law

By: Jordan M. Barry, John William Hatfield and Scott Duke Kominers

Recent years have seen an explosion of scholarship on “personalized law.” Commentators foresee a world in which regulators armed with big data and machine learning techniques determine the optimal legal rule for every regulated party, then instantaneously disseminate... View Details

Keywords: Personalized Law; Regulation; Regulatory Avoidance; Regulatory Arbitrage; Law And Economics; Law And Technology; Law And Artificial Intelligence; Futurism; Moral Hazard; Elicitation; Signaling; Privacy; Law; Governing Rules, Regulations, and Reforms; Information Technology; AI and Machine Learning

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1999
Article

Computers with Personalities

By: Y. Moon

Keywords: Information Technology; Identity

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Research Summary

Personal Selling and Sales Management

By: Das Narayandas

Das is currently investigating benchmark practices in personal selling and sales management across a variety of industries. He is also conducting field studies to understand how firms are leveraging interactive technologies to support their field sales efforts. View Details

23 Apr 2012
News

The Paradox of Personal Branding

Video

SIPs 2021: Developing Personal Leadership Effectiveness

Awards

Harvard Business School. Doctoral Award for Excellence in Mentoring

By: Michael W. Toffel

Runner up for the 2010 Doctoral Award for Excellence in Mentoring. Established by doctoral students, the awards recognize HBS faculty "who exemplify a deep commitment to fostering the personal and professional development" of HBS doctoral students. View Details