Publications

31 Oct 2018
News

How Bad is Airline Service, Really? And Other Customer Service Complaints

February 2024
Case

SundaySky: Changing Customer Experiences through Personalized Video

By: David C. Edelman and James Barnett

In June 2023, SundaySky CEO Jim Dicso considers growth strategies. The software-as-a-service company provided software to create advertising videos, customer service videos, and other videos, like employee training modules, and had begun to pilot a new generative... View Details

Keywords: Advertising; Strategy; Technology Adoption; AI and Machine Learning; Applications and Software; Growth and Development Strategy; Advertising Industry; Technology Industry; United States

October 2004 (Revised July 2006)
Background Note

The Professional Services Course

By: Ashish Nanda

Outlines the conceptual framework, module structure, and service flow of an MBA course on professional services. View Details

Keywords: Personal Development and Career; Leadership

22 Jan 2008
Research & Ideas

New Challenges in Leading Professional Services

Professional service firms—law firms, financial services firms, money management firms, private equity firms, hedge funds, management consultants, advertising agencies—are the most challenging View Details

Keywords: by Sean Silverthorne; Legal Services; Legal Services; Legal Services

25 Mar 2021
Blog Post

Meet the Student Academic Services Support Team at HBS!

the myriad social and co-curricular opportunities available during their time here. So how can they help? The MBA Student & Academic Services Support Services team provides... View Details

2023
Working Paper

Personalized Game Design for Improved User Retention and Monetization in Freemium Games

By: Eva Ascarza, Oded Netzer and Julian Runge

One of the most crucial aspects and significant levers that gaming companies possess in designing digital games is setting the level of difficulty, which essentially regulates the user’s ability to progress within the game. This aspect is particularly significant in... View Details

Keywords: Freemium; Retention/churn; Field Experiment; Field Experiments; Gaming; Gaming Industry; Mobile App; Mobile App Industry; Monetization; Monetization Strategy; Games, Gaming, and Gambling; Mobile and Wireless Technology; Customers; Retention; Product Design; Strategy

Read Now

07 Dec 2015
Research & Ideas

The Rise of Personalized Entrepreneurial Finance and Other VC Trends

Over the last ten years, technology has reduced entire catalogues of consumer goods to devices that fit in the palms of our hands. Phones are smarter, networks are faster, and more people have access to more information than ever before.... View Details

Keywords: Re: Josh Lerner; Financial Services; Financial Services

Web

Research Computing Services

Personalized support for the HBS community on topics ranging from AI & advanced statistical analyses to high performance computing. Services Statistical & Data Services RCS... View Details

Program

Leading Professional Service Firms

Summary As entry barriers rapidly disappear, competition is accelerating and reshaping the business landscape for professional service firms. Navigating this continual change successfully requires... View Details

Keywords: Professional Services; Professional Services

26 Jul 2016
Research & Ideas

Where will Pokémon Go with Your Personal Information?

Shih: It has a lot of potential for misuse and could cause safety problems. It’s going to mine a load of data. The question is: do people really want to share that much information? The bargain on the modern internet is: “You’ll give me... View Details

Keywords: Re: Willy C. Shih; Video Game; Entertainment & Recreation

23 Jun 2008
Research & Ideas

Innovative Ways to Encourage Personal Savings

have much money to begin with can make savings more feasible or more fun, or both. Given the diversity of financial conditions, social settings, and personal circumstances of families, View Details

Keywords: by Martha Lagace; Financial Services

February 2009
Case

HP: The Computer is Personal Again

By: Rajiv Lal and Cathy Ross

In September 2008, Todd Bradley, executive vice president of Hewlett-Packard Company's Personal Systems Group (PSG), gathered his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was a discussion of... View Details

Keywords: Revenue; Product Positioning; Corporate Strategy; Computer Industry; Retail Industry

Web

European and UK Personal Data Collection Disclosure | HBS Online

information, we may rely on the legal bases of “performance of contract” in order to fulfill our contract with you to provide Services and on “compliance with legal obligation” in order to comply with tax... View Details

01 Feb 2000
News

Financial Services 24/7

a routine part of most people's lives, there is no doubt that technology - especially Internet technology - is having a huge impact on the financial services industry. With much hype and headlines, Web... View Details

Keywords: Susan Young

Fast Answer

Managing Service Operations: Research resources for new service design

sophisticated retrieval and personalization tools to create numerous reports. Note: Follow the instruction on the page to set up individual account. For a multimedia learning module on Capital IQ check out... View Details

July–August 2013
Article

Looking Up and Looking Out: Career Mobility Effects of Demographic Similarity among Professionals

By: Kathleen L. McGinn and Katherine L. Milkman

We investigate the role of workgroup sex and race composition on the career mobility of professionals in "up-or-out" organizations. We develop a nuanced perspective on the potential career mobility effects of workgroup demography by integrating the social... View Details

Keywords: Professional Service Firms; Race And Ethnicity; Ethnicity; Race; Personal Development and Career; Gender; Legal Services Industry