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July 1999 (Revised November 1999)
Case

Northwest Airlines and the Detroit Snowstorm (A)

Northwest Airlines forced hundreds of passengers to wait up to 8 1/2 hours on aircraft after reaching their destination in an unusually horrible service disaster. The case explores what occurred, why it occurred, and the feelings of those involved. View Details

Keywords: Service Delivery; Failure; Air Transportation Industry; Air Transportation Industry

September 1975 (Revised June 1984)
Case

Southwest Airlines (D)

After 18 months of deficit operations, Southwest Airlines stands on the brink of profitability. Selective application of discount fares has contributed to a rapid growth in market share. Then, in February 1973, its major competitor halves all fares on Southwest's... View Details

Keywords: Competition; Air Transportation; Air Transportation Industry; United States

September 2021
Case

TAV Airports: Acquiring Almaty International

By: Juan Alcácer and Esel Çekin

The case opens in April 2020 with Sani Şener, CEO of TAV Airports, a vertically integrated regional airport operator headquartered in Istanbul, Turkey, and his team discussing the pending acquisition of the Almaty International Airport in Kazakhstan. The company had... View Details

Keywords: Airports; COVID-19 Pandemic; Strategy; Mergers and Acquisitions; Bids and Bidding; Air Transportation Industry; Central Asia; Turkey

2014
Other Unpublished Work

Objections to Tentative Decision and Order to Show Cause (IATA 787)

By: Benjamin Edelman

I critique Order 2014-5-7 (Docket No. DOT-OST-2013-0048-0415) to the extent that the DOT permits, or purports to permit, airlines to sell tickets other than in accordance with published tariffs. I argue that tariffs provide important benefits to passengers and should... View Details

Keywords: Negotiation; Sales; Air Transportation Industry

September 2016 (Revised March 2020)
Teaching Note

Fasten: Challenging Uber and Lyft with a New Business Model

Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride, as opposed to the 20%–30%... View Details

Keywords: Information Technology; Transportation; Business Startups; Business Model; Transportation Industry; Boston

November 2006 (Revised March 2010)
Case

Two Ways to Fly South: Lan Airlines and Southwest Airlines

By: Ramon Casadesus-Masanell, Tarun Khanna, Jorge Tarzijan and Jordan Mitchell

To maximize their effectiveness, color cases should be printed in color. Looks at the different business models of two highly successful and profitable airlines: Chilean-based Lan Airlines and U.S.-based Southwest Airlines. Lan Airlines pursues a hub-to-spoke... View Details

Keywords: Business Model; Service Operations; Competitive Advantage; Air Transportation Industry; United States; Chile

July 2000 (Revised June 2009)
Case

Embraer: The Global Leader in Regional Jets

By: Pankaj Ghemawat, Gustavo A. Herrero and Luiz Felipe Monteiro

Embraer is the story of a company from a developing country, Brazil, that has become the leader in a high-tech field, regional passenger jets. Embraer's first family of regional jets has been highly successful and, at the time of the case, it is embarking on a major... View Details

Keywords: Air Transportation; Capital Structure; Corporate Strategy; Developing Countries and Economies; Air Transportation Industry; Brazil

July 2024
Case

Titan: OceanGate's Tragedy of Titanic Proportions

By: Aiyesha Dey, Joseph Pacelli, James Barnett and ZeSean Ali

In June 2023, OceanGate’s Titan submersible imploded attempting to reach the Titanic shipwreck site 3,800 meters below sea level. All five passengers aboard died, including OceanGate founder and CEO Stockton Rush. Before the tragedy, many in the deep-sea exploration... View Details

Keywords: Analysis; Decision Making; Ethics; Leadership; Risk and Uncertainty; Safety; Transportation Industry; Transportation Industry; Transportation Industry; Transportation Industry; Atlantic Ocean; North America; Washington (state, US)

September 2015
Case

Eco7: Launching a New Motor Oil

By: John Quelch and Sunru Yong

Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and... View Details

Keywords: Distribution Channels; Environmental Sustainability; Product Launch; Transportation; Energy Sources; Auto Industry

January – February 2012
Article

When One Business Model Isn't Enough

By: Ramon Casadesus-Masanell and Jorge Tarzijan

Trying to operate two business models at once often causes strategic failure. Yet LAN Airlines, a Chilean carrier, runs three models successfully. Casadesus-Masanell, of Harvard Business School, and Tarziján, of the Pontificia Universidad Católica de Chile, explore how... View Details

Keywords: Integration; Failure; Business Model; Service Operations; Asset Management; Value; Complexity; Competency and Skills; Business Strategy; Management Analysis, Tools, and Techniques; Risk and Uncertainty; Customer Relationship Management; Air Transportation Industry

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May 2009 (Revised November 2010)
Case

Depreciation at Delta Air Lines: The "Fresh Start"

By: William J. Bruns Jr.

In estimating depreciation for accounting purposes, Delta Air Lines has changed its assumptions about aircraft lifespan and residual values four times in the last thirty years or so. In the most recent changes, Delta adopted fair value accounting as part of its fresh... View Details

Keywords: Accounting Policies; Accounting Procedures; Depreciation; Bankruptcy; Cost Accounting; Financial Reporting; Insolvency and Bankruptcy; Policy; Air Transportation Industry

July 2005 (Revised June 2006)
Case

Ryanair Holdings plc

Examines the valuation of an Irish airline that reported its first decline in net income in 2004 and saw a 30% stock price drop on the news. Ryanair is a low-cost, low-fare airline headquartered in Dublin, Ireland, operating over 200 routes in 20 countries. The company... View Details

Keywords: Strategy; International Accounting; Analysis; Valuation; Air Transportation; Forecasting and Prediction; Finance; Air Transportation Industry; Dublin

January 2013
Supplement

Austal, Ltd. (B)

By: Willy Shih, Margaret Pierson and Dawn H. Lau

Austal, Ltd. was an Australian builder of high-speed passenger ferries. It had translated that expertise into a foothold in the defense market on the US Navy Littoral Combat Ship (LCS) program with an Alabama assembly facility. In January 2009 it had just completed the... View Details

Keywords: Geographic Location; Global Strategy; Globalized Markets and Industries; Job Cuts and Outsourcing; Growth and Development Strategy; Business Strategy; Corporate Strategy; Ship Transportation; Transportation Industry; Australia; United States; Alabama; Philippines

April 2020
Case

Cockpit Dynamics in Air France 447 and United 232

By: Amy C. Edmondson and Joshua Raymond

This case compares leadership and team dynamics between the cockpit crews in two renowned passenger airline crashes, twenty years apart: Air France 447 in 2009 and United 232 in 1989. The key dimensions of difference across the cases include organization and task... View Details

Keywords: Teams; Team Launch; Crisis Management; Groups and Teams; Leadership; Communication; Air Transportation Industry

January 2013
Case

Austal, Ltd. (A)

By: Willy C. Shih, Margaret Pierson and Dawn H. Lau

Austal, Ltd. was an Australian builder of high-speed passenger ferries. It had translated that expertise into a foothold in the defense market on the US Navy Littoral Combat Ship (LCS) program with an Alabama assembly facility. In January 2009 it had just completed... View Details

September 2024
Case

Cathay Cargo: Turnaround Short Haul, or Double Crew Long Haul?

By: Willy Shih and Billy Chan

Tom Owen, Director Cargo at Cathay Pacific Airways, had a problem. During the Covid-19 pandemic, the grounding of passenger flights meant the sudden loss of 50% of the airline's cargo carrying capacity. But the bigger challenge was that the Hong Kong government imposed... View Details

Keywords: Operations; Resource Allocation; Cash Flow; Governing Rules, Regulations, and Reforms; Health Pandemics; Organizational Change and Adaptation; Decision Choices and Conditions; Air Transportation Industry; Hong Kong

April 14, 2017
Article

Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It

By: John A. Deighton

United Airlines has pledged to improve its training programs and empower its employees to put customers first in the wake of a video showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and... View Details

Keywords: Crisis Management; Customer Focus and Relationships; Employees; Training; Air Transportation Industry

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August 2022
Case

Air Wars: Deregulating the U.S. Airline Industry

By: Tom Nicholas and James Weber

In the early decades of the twentieth century, the U.S. government assisted in the development of an airline industry by subsidizing the delivery of mail and allowing mail carriers to also fly passengers. Because the government awarded mail routes to the lowest... View Details

24 Jan 2024
Op-Ed

Why Boeing’s Problems with the 737 MAX Began More Than 25 Years Ago

ultimately led to the two 737 MAX crashes in 2018 and 2019, causing the deaths of 346 people. After the first crash, Boeing issued a statement that offered pilots and passengers “our assurance that the 737 MAX is as safe as any airplane... View Details

Keywords: by Bill George; Air Transportation; Air Transportation; Air Transportation

December 2015 (Revised September 2016)
Supplement

ANA (B)

By: Doug J. Chung and Mayuka Yamazaki

All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details

Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan

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