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  • All HBS Web  (563)
    • People  (3)
    • News  (101)
    • Research  (332)
    • Events  (3)
    • Multimedia  (5)
  • Faculty Publications  (181)
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  • November 1993 (Revised April 1995)
  • Background Note

Orientation for Viewing ""Karen Green""

By: Linda A. Hill
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Hill, Linda A. Orientation for Viewing ""Karen Green"". Harvard Business School Background Note 494-068, November 1993. (Revised April 1995.)
  • September 1994
  • Case

American Airlines: Object Oriented Flight Dispatching Systems

By: F. Warren McFarlan and Espen Andersen
American Airlines Describes has organized and developed their Systems Operation Control (SOC) center in Dallas, from which the day-to-day running of the airline takes place. This case details the decision support system used by the flight dispatchers, and the... View Details
Keywords: Technological Innovation; Product Development; Programs; Complexity; Technology Adoption; Air Transportation; Air Transportation Industry; United States
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McFarlan, F. Warren, and Espen Andersen. "American Airlines: Object Oriented Flight Dispatching Systems." Harvard Business School Case 195-046, September 1994.
  • August 1997 (Revised August 1999)
  • Background Note

Orientation for Viewing Kevin Williams

Covers approximately six months in the life of a recent second-year Harvard Business School student. The focus is on the career decision-making process. The protagonist is considering three choices. View Details
Keywords: Personal Development and Career
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Higgins, Monica C., and Adam Richman. "Orientation for Viewing Kevin Williams." Harvard Business School Background Note 498-027, August 1997. (Revised August 1999.)
  • May 2011
  • Case

Oriental Fortune Capital: Building a Better Stock Exchange

By: Josh Lerner and Keith Chi-ho Wong
When ChiNext opened in October 2009 as the second tier market of the Shenzhen Stock Exchange (SZSE), it aimed to provide Chinese entrepreneurs with equity capital and to facilitate the exits of venture capital firms and other investors which had previously relied on... View Details
Keywords: Capital Markets; Stocks; Financial Markets; Venture Capital; Private Equity; International Finance; Financial Services Industry; China
Citation
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Lerner, Josh, and Keith Chi-ho Wong. "Oriental Fortune Capital: Building a Better Stock Exchange." Harvard Business School Case 811-105, May 2011.
  • 1 Aug 1983
  • Conference Presentation

Effects of Motivational Orientation on Creative Writing

By: Teresa M. Amabile
Keywords: Creativity; Nonverbal Communication; Motivation and Incentives
Citation
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Amabile, Teresa M. "Effects of Motivational Orientation on Creative Writing." Paper presented at the Annual Convention of the American Psychological Association, Anaheim, CA, August 01, 1983.
  • September 2011
  • Module Note

Orientation to Leadership Intelligence Days, 2011

By: Joshua D. Margolis and Anthony J. Mayo
Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
Keywords: Budgets and Budgeting; Borrowing and Debt; Investment Return; Resource Allocation; Marketing Communications; Marketing Strategy; Consumer Behavior; Online Technology; Beauty and Cosmetics Industry
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Margolis, Joshua D., and Anthony J. Mayo. "Orientation to Leadership Intelligence Days, 2011." Harvard Business School Module Note 412-057, September 2011.
  • April 1980 (Revised July 1995)
  • Background Note

Orientation for Viewing ""Twelve Angry Men""

By: Leonard A. Schlesinger
Citation
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Schlesinger, Leonard A. Orientation for Viewing ""Twelve Angry Men"". Harvard Business School Background Note 480-073, April 1980. (Revised July 1995.)
  • Article

The Market Orientation Construct: Correlations, Culture, and Comprehensiveness

By: R. Deshpande and J. U. Farley
Keywords: Markets
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Deshpande, R., and J. U. Farley. "The Market Orientation Construct: Correlations, Culture, and Comprehensiveness." Journal of Market-Focused Management 2, no. 3 (September 1998): 237–239.
  • July 2016
  • Article

Kicking Off Social Entrepreneurship: How A Sustainability Orientation Influences Crowdfunding Success

By: Goran Calic and Elaine Mosakowski
Research generally suggests that, relative to commercial entrepreneurs, social entrepreneurs stand at a disadvantage at acquiring resources through traditional financial institutions. Yet interest in social entrepreneurship appears to be at an all-time high. The... View Details
Keywords: Crowdfunding; Entrepreneurial Finance; Social Entrepreneurship; Capital; Environmental Sustainability
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Calic, Goran, and Elaine Mosakowski. "Kicking Off Social Entrepreneurship: How A Sustainability Orientation Influences Crowdfunding Success." Journal of Management Studies 53, no. 5 (July 2016): 738–767.
  • Article

Productivity Orientation and the Consumption of Collectable Experiences

By: Anat Keinan and Ran Kivetz
This research examines why consumers desire unusual and novel consumption experiences and voluntarily choose leisure activities, vacations, and celebrations that are predicted to be less pleasurable. For example, consumers sometimes choose to stay at freezing ice... View Details
Keywords: Experience and Expertise; Innovation and Invention; Marketing Strategy; Consumer Behavior; Performance Productivity
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Keinan, Anat, and Ran Kivetz. "Productivity Orientation and the Consumption of Collectable Experiences." Journal of Consumer Research 37, no. 6 (April 2011). (Winner, 2011 Ferber Award. Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
  • 2020
  • Report

Benchmarking National Customer Orientation in New Markets

By: Rohit Deshpandé, Imran S. Currim and Ofer Mintz
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Deshpandé, Rohit, Imran S. Currim, and Ofer Mintz. "Benchmarking National Customer Orientation in New Markets." Report, Marketing Science Institute, October 2020.
  • December 2004 (Revised August 2005)
  • Exercise

Orientation to the Public Image Assessment Exercise

By: Robin J. Ely
The Public Image Assessment exercise acquaints students with the ideal images they hold of themselves, the actions they engage in to convey these images, and the benefits and costs of these behaviors to themselves and to others. Social psychologists call this process... View Details
Keywords: Reputation; Perception
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Ely, Robin J. "Orientation to the Public Image Assessment Exercise." Harvard Business School Exercise 405-057, December 2004. (Revised August 2005.)
  • Research Summary

Following the Rival? The Effect of Competitors' Strategic Orientation on the Firm's Strategic Orientation and its Effectiveness

with Rohit Deshpande and Elie Ofek. View Details
  • 05 Jul 2023
  • HBS Case

What Kind of Leader Are You? How Three Action Orientations Can Help You Meet the Moment

contextual, or relational. The challenge for leaders is to develop a style that blends elements of all three, because “an overreliance on any one orientation can lead to poor action plans that may derail your ability to execute,” the note... View Details
Keywords: by Ben Rand
  • March 1981
  • Article

Characteristics and External Orientation of Boundary Spanning Individuals

By: Michael Tushman and Thomas Scanlan
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Tushman, Michael, and Thomas Scanlan. "Characteristics and External Orientation of Boundary Spanning Individuals." Academy of Management Journal 24, no. 1 (March 1981): 83–98.
  • June 2023
  • Teaching Note

Oriental Land Co., Ltd. — Tokyo Disney Resort

By: Ramon Casadesus-Masanell and Akiko Kanno
Teaching Note for HBS Case No. 720-460. View Details
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Casadesus-Masanell, Ramon, and Akiko Kanno. "Oriental Land Co., Ltd. — Tokyo Disney Resort." Harvard Business School Teaching Note 723-454, June 2023.
  • October 1995
  • Supplement

Orientation for Viewing the Cranfield-Kearney Performance Appraisal Interview

By: John J. Gabarro and Linda A. Hill
Presents the background information to watching the video reenactment of the Cranfield-Kearney Performance Appraisal Interview. View Details
Keywords: Interpersonal Communication; Compensation and Benefits; Performance; Motivation and Incentives
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Gabarro, John J., and Linda A. Hill. "Orientation for Viewing the Cranfield-Kearney Performance Appraisal Interview." Harvard Business School Supplement 496-009, October 1995.
  • February 1985
  • Article

Motivation and Creativity: Effects of Motivational Orientation on Creative Writers

By: T. M. Amabile
72 members of the college community who identified themselves as actively involved in creative writing participated in individual laboratory sessions, in which they were asked to write 2 brief poems, to investigate the hypothesis that intrinsic motivation is conducive... View Details
Keywords: Social Psychology; Creativity; Motivation and Incentives; Performance; Personal Characteristics; Situation or Environment
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Amabile, T. M. "Motivation and Creativity: Effects of Motivational Orientation on Creative Writers." Journal of Personality and Social Psychology 48, no. 2 (February 1985): 393–399.
  • April 1980
  • Background Note

Orientation for Viewing the Film ""Twelve O'Clock High""

By: Leonard A. Schlesinger
Citation
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Schlesinger, Leonard A. Orientation for Viewing the Film ""Twelve O'Clock High"". Harvard Business School Background Note 480-072, April 1980.
  • Article

Valuing Time Over Money Is Associated with Greater Happiness

By: A.V. Whillans, Aaron C. Weidman and Elizabeth W. Dunn
How do the trade-offs that we make about two of our most valuable resources—time and money—shape happiness? While past research has documented the immediate consequences of thinking about time and money, research has not yet examined whether people’s general... View Details
Keywords: Well-being; Time; Trade-offs; Orientations; Happiness; Money; Satisfaction
Citation
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Whillans, A.V., Aaron C. Weidman, and Elizabeth W. Dunn. "Valuing Time Over Money Is Associated with Greater Happiness." Social Psychological & Personality Science 7, no. 3 (April 2016): 213–222.
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