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(549)
- People (3)
- News (101)
- Research (335)
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- Faculty Publications (181)
Show Results For
- All HBS Web
(549)
- People (3)
- News (101)
- Research (335)
- Events (3)
- Multimedia (5)
- Faculty Publications (181)
- September 1994
- Case
American Airlines: Object Oriented Flight Dispatching Systems
By: F. Warren McFarlan and Espen Andersen
American Airlines Describes has organized and developed their Systems Operation Control (SOC) center in Dallas, from which the day-to-day running of the airline takes place. This case details the decision support system used by the flight dispatchers, and the... View Details
Keywords: Technological Innovation; Product Development; Programs; Complexity; Technology Adoption; Air Transportation; Air Transportation Industry; United States
McFarlan, F. Warren, and Espen Andersen. "American Airlines: Object Oriented Flight Dispatching Systems." Harvard Business School Case 195-046, September 1994.
- February 2004 (Revised November 2005)
- Case
Orientation for viewing "Path to War"
Prepares students to view "Path to War"--a movie that depicts the decision-making processes employed by President Lyndon Johnson and his advisers during the Vietnam War. Provides a brief history of the conflict in Vietnam prior to Johnson's decision to commit American... View Details
Roberto, Michael. Orientation for viewing "Path to War". Harvard Business School Case 304-088, February 2004. (Revised November 2005.)
- November 1993 (Revised April 1995)
- Background Note
Orientation to the Subarctic Survival Situation
By: Linda A. Hill
An orientation to the "Subarctic Survival Situation" (designed by and available from Human Synergistics, Inc., Plymouth, MI, tel. 313-459-1030), an experiental exercise that gives students an opportunity to learn about their personal influence style and their... View Details
- 01 Apr 2013
- News
First Minutes are Critical in New-Employee Orientation
- August 1997 (Revised August 1999)
- Background Note
Orientation for Viewing Kevin Williams
Covers approximately six months in the life of a recent second-year Harvard Business School student. The focus is on the career decision-making process. The protagonist is considering three choices. View Details
Keywords: Personal Development and Career
Higgins, Monica C., and Adam Richman. "Orientation for Viewing Kevin Williams." Harvard Business School Background Note 498-027, August 1997. (Revised August 1999.)
- 1999
- Book
Developing a Market Orientation
By: Rohit Deshpandé
Keywords: Markets
Deshpandé, Rohit, ed. Developing a Market Orientation. Thousand Oaks, CA: SAGE Publications, 1999.
- Article
The Market Orientation Construct: Correlations, Culture, and Comprehensiveness
By: R. Deshpande and J. U. Farley
Keywords: Markets
Deshpande, R., and J. U. Farley. "The Market Orientation Construct: Correlations, Culture, and Comprehensiveness." Journal of Market-Focused Management 2, no. 3 (September 1998): 237–239.
- 1 Aug 1983
- Conference Presentation
Effects of Motivational Orientation on Creative Writing
- October 2011
- Module Note
Orientation to Rapid Leadership Exercises
By: Joshua D. Margolis and Anthony J. Mayo
Keywords: Leadership
- November 1997 (Revised January 2005)
- Background Note
Orientation for Viewing Humphrey Chen
By: Monica C. Higgins, John Galvin and Adam Richman
Addresses the career decision-making process of Humphrey Chen as he graduates from HBS with an MBA. In choosing between an offer from a top-tier consulting firm and launching a start-up entrepreneurial venture, Chen must weigh the expectations of many people--family,... View Details
Keywords: Personal Development and Career
Higgins, Monica C., John Galvin, and Adam Richman. "Orientation for Viewing Humphrey Chen." Harvard Business School Background Note 498-036, November 1997. (Revised January 2005.)
- November 1993 (Revised April 1995)
- Background Note
Orientation for Viewing ""Karen Green""
By: Linda A. Hill
- Article
Productivity Orientation and the Consumption of Collectable Experiences
By: Anat Keinan and Ran Kivetz
This research examines why consumers desire unusual and novel consumption experiences and voluntarily choose leisure activities, vacations, and celebrations that are predicted to be less pleasurable. For example, consumers sometimes choose to stay at freezing ice... View Details
Keywords: Experience and Expertise; Innovation and Invention; Marketing Strategy; Consumer Behavior; Performance Productivity
Keinan, Anat, and Ran Kivetz. "Productivity Orientation and the Consumption of Collectable Experiences." Journal of Consumer Research 37, no. 6 (April 2011). (Winner, 2011 Ferber Award. Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
- May 2011
- Case
Oriental Fortune Capital: Building a Better Stock Exchange
By: Josh Lerner and Keith Chi-ho Wong
When ChiNext opened in October 2009 as the second tier market of the Shenzhen Stock Exchange (SZSE), it aimed to provide Chinese entrepreneurs with equity capital and to facilitate the exits of venture capital firms and other investors which had previously relied on... View Details
Keywords: Capital Markets; Stocks; Financial Markets; Venture Capital; Private Equity; International Finance; Financial Services Industry; China
Lerner, Josh, and Keith Chi-ho Wong. "Oriental Fortune Capital: Building a Better Stock Exchange." Harvard Business School Case 811-105, May 2011.
- September 2011
- Module Note
Orientation to Leadership Intelligence Days, 2011
By: Joshua D. Margolis and Anthony J. Mayo
Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
Keywords: Budgets and Budgeting; Borrowing and Debt; Investment Return; Resource Allocation; Marketing Communications; Marketing Strategy; Consumer Behavior; Online Technology; Beauty and Cosmetics Industry
Margolis, Joshua D., and Anthony J. Mayo. "Orientation to Leadership Intelligence Days, 2011." Harvard Business School Module Note 412-057, September 2011.
- 2020
- Report
Benchmarking National Customer Orientation in New Markets
By: Rohit Deshpandé, Imran S. Currim and Ofer Mintz
Deshpandé, Rohit, Imran S. Currim, and Ofer Mintz. "Benchmarking National Customer Orientation in New Markets." Report, Marketing Science Institute, October 2020.
- December 2004 (Revised August 2005)
- Exercise
Orientation to the Public Image Assessment Exercise
By: Robin J. Ely
The Public Image Assessment exercise acquaints students with the ideal images they hold of themselves, the actions they engage in to convey these images, and the benefits and costs of these behaviors to themselves and to others. Social psychologists call this process... View Details
Ely, Robin J. "Orientation to the Public Image Assessment Exercise." Harvard Business School Exercise 405-057, December 2004. (Revised August 2005.)
- July 2016
- Article
Kicking Off Social Entrepreneurship: How A Sustainability Orientation Influences Crowdfunding Success
By: Goran Calic and Elaine Mosakowski
Research generally suggests that, relative to commercial entrepreneurs, social entrepreneurs stand at a disadvantage at acquiring resources through traditional financial institutions. Yet interest in social entrepreneurship appears to be at an all-time high. The... View Details
Keywords: Crowdfunding; Entrepreneurial Finance; Social Entrepreneurship; Capital; Environmental Sustainability
Calic, Goran, and Elaine Mosakowski. "Kicking Off Social Entrepreneurship: How A Sustainability Orientation Influences Crowdfunding Success." Journal of Management Studies 53, no. 5 (July 2016): 738–767.