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Publications

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  • All HBS Web  (178)
    • News  (14)
    • Research  (134)
  • Faculty Publications  (37)

Show Results For

  • All HBS Web  (178)
    • News  (14)
    • Research  (134)
  • Faculty Publications  (37)
← Page 2 of 178 Results →
  • 2012
  • Article

Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency

By: Alvin J. Silk
What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts of interest? In recent decades, the advertising and marketing services industry has undergone a number... View Details
Keywords: Advertising Agency; Competitors; Marketing Services Industry; Structural Changes; Agency-client Relationships; Hybrid Conflict Policies; Safeguards; Advertising; Advertising Industry; Europe; Latin America; North and Central America
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Silk, Alvin J. "Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency." Foundations and Trends® in Marketing 6, no. 2 (2012): 63–149.
  • 2012
  • Working Paper

Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency

By: Alvin J. Silk
What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts in interest? In recent decades, the advertising and marketing services industry has undergone a number... View Details
Keywords: Advertising; Service Delivery; Competition; Conflict of Interests; Policy; Practice; Advertising Industry; United States
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Silk, Alvin J. "Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency." Marketing Science Institute Report, No. 12-104, May 2012.

    Uncovering the Mitigating Psychological Response to Monitoring Technologies

    Organizational psychologists have long held that monitoring workers saps them of their autonomy and thereby reduces their effectiveness. Yet technology has intensified such surveillance in recent years: Managers now track everything from clinicians’ handwashing to... View Details

    • Program

    Program for Leadership Development

    that embraces digital transformation and implement strategies that drive breakthrough innovation. Read More Master the cross-functional challenges of corporate leadership Lead organizational change and inspire high-performing global teams... View Details
    • March–April 2022
    • Article

    Uncovering the Mitigating Psychological Response to Monitoring Technologies: Police Body Cameras Not Only Constrain but Also Depolarize

    By: Shefali V. Patil and Ethan Bernstein
    Despite organizational psychologists’ long-standing caution against monitoring (citing its reduction in employee autonomy and thus effectiveness), many organizations continue to use it, often with no detriment to performance and with strong support, not protest, from... View Details
    Keywords: Monitoring; Transparency; Polarization; Body Worn Cameras; Quasi Field Experiment; Analytics and Data Science; Employees; Perception; Law Enforcement
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    Patil, Shefali V., and Ethan Bernstein. "Uncovering the Mitigating Psychological Response to Monitoring Technologies: Police Body Cameras Not Only Constrain but Also Depolarize." Organization Science 33, no. 2 (March–April 2022): 541–570. (*The authors contributed equally to this manuscript.)
    • Program

    Advanced Management Program

    impact on organizational direction and performance. Ideal candidates include: Officers or senior executives with responsibility for the success of the organization C-suite-level executives at midsize organizations that have significant... View Details
    • December 2020 (Revised January 2022)
    • Supplement

    Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (B)

    By: Linda A. Hill and Emily Tedards
    In 2011, Michael Ku became Pfizer’s Vice President of Global Clinical Supply (GCS) after the company had undergone three large-scale mergers and acquisitions. As Ku and his new leadership team set out to build a proactive, end-to-end, digital and physical clinical... View Details
    Keywords: Digital Technology; Customer-centricity; Innovation; Customer Focus; Talent; Talent Management; Leadership; Innovation and Invention; Transformation; Organizational Culture; Customer Focus and Relationships; Change Management; Talent and Talent Management; Supply Chain; Mission and Purpose
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    Hill, Linda A., and Emily Tedards. "Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (B)." Harvard Business School Supplement 421-037, December 2020. (Revised January 2022.)
    • Program

    General Management Program

    are designed to broaden your business perspective, management expertise, and leadership skills. You will learn how to identify, frame, and solve complex business problems; build cooperation among disciplines; and drive innovation and View Details
    • June 2024
    • Teaching Note

    Roku 2021

    By: David B. Yoffie
    Teaching Note for HBS Case No. 721-480. This case is used to explore the strategic concept of "look forward, reason back." Roku in 2021 is trying to figure out the future of television and streaming media. Students are asked to provide a vision for television and... View Details
    Keywords: Technology; Television Entertainment; Forecasting and Prediction; Decision Choices and Conditions; Strategy; Strategic Planning; Organizational Change and Adaptation; Media and Broadcasting Industry
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    Yoffie, David B. "Roku 2021." Harvard Business School Teaching Note 724-497, June 2024.
    • November 2018 (Revised April 2019)
    • Case

    Zespri Grows

    By: David E. Bell and Natalie Kindred
    Controlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned “corporatized cooperative” with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit but... View Details
    Keywords: Agribusiness; Kiwi; Kiwifruit; Agriculture; Global Supply Chain; Branding; Produce; Coordinated Industry Structure; Industry Coordination; Countercyclical Supply; New Product Development; Product Strategy; Differentiation; Food; Quality; Trade; Brands and Branding; Marketing; Strategy; Global Strategy; Change Management; Organizational Change and Adaptation; Globalization; Globalized Firms and Management; Competitive Strategy; Resource Allocation; Product Development; Agriculture and Agribusiness Industry; Consumer Products Industry; Food and Beverage Industry; New Zealand
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    Bell, David E., and Natalie Kindred. "Zespri Grows." Harvard Business School Case 519-047, November 2018. (Revised April 2019.)
    • May 2020 (Revised January 2022)
    • Case

    Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (A)

    By: Linda A. Hill, Allison J. Wigen and Emily Tedards
    Michael Ku joined Pfizer in 2011, after the company had undergone three large-scale mergers and acquisitions. His mission was to drive the digital transformation of the company’s clinical supply chain, but he knew he had to start with the culture. Over the next eight... View Details
    Keywords: Innovation; Digital; Change; Culture; Management; Talent; Pharmaceutical Companies; Customer-centricity; Collaboration; Cross-functional Management; Purpose; Leadership; Innovation and Invention; Transformation; Organizational Culture; Change Management; Talent and Talent Management; Customer Focus and Relationships; Supply Chain; Decision Making; Mission and Purpose
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    Hill, Linda A., Allison J. Wigen, and Emily Tedards. "Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (A)." Harvard Business School Case 420-108, May 2020. (Revised January 2022.)
    • Program

    Owner/President Management

    insight into driving operational excellence, OPM is a game changer that can help you advance your company's agenda and your leadership growth. You will emerge a visionary entrepreneurial leader, ready to inspire an agile culture, lead View Details
    • April 1994 (Revised April 1995)
    • Case

    Volkswagen de Mexico's North American Strategy (A)

    In 1988, Volkswagen (VW) consolidated its North American operations in Puebla, Mexico, after shutting down its plant in Pennsylvania. Volkswagen de Mexico had been in operation since the 1960s, but produced almost exclusively for the Mexican market. In the late 1980s,... View Details
    Keywords: Organizational Change and Adaptation; Trade; Manufacturing Industry; Auto Industry; Canada; Germany; United States; Mexico
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    Shapiro, Helen. "Volkswagen de Mexico's North American Strategy (A)." Harvard Business School Case 794-104, April 1994. (Revised April 1995.)
    • Program

    Senior Executive Leadership Program—India

    Executive Leadership Program—India, you will become a lifetime member of the HBS alumni community—gaining exclusive access to our vast global alumni network and an array of resources that facilitate lifelong learning, growth, and success.... View Details
    • 22 May 2012
    • First Look

    First Look: May 22

    require a grand organizational makeover or buy-in from the CEO. All it takes is collaboration between you and your team-working together and making small, doable changes. What started as an experiment with a six-person team at The Boston... View Details
    Keywords: Sean Silverthorne
    • 17 Jun 2008
    • First Look

    First Look: June 17, 2008

    Nanda Abstract Using loan-level data from Mexico, we study the relationship between the organizational structure of banks and the terms of lending to small businesses. We find that banks with decentralized lending structures—where branch... View Details
    Keywords: Martha Lagace
    • January 2015 (Revised December 2015)
    • Case

    Mauboussin

    By: Anat Keinan, Sandrine Crener and Audrey Azoulay
    Mauboussin is a French jewelry brand founded in 1827 in Paris. In the 1920s, the company earned a huge notoriety for capturing the aesthetic and emotional dimension of the Art Deco movement in its design and gained a worldwide reputation for innovation and expertise in... View Details
    Keywords: Luxury; Luxury Brand; Luxury Goods; Jewelry; Jewels; Retail; Brand Repositioning; Brand Rejuventation; Brand Positioning; New Market Development; Entry In The US Market; American Jewelry Market; Global Brands; Growth Strategy; Mauboussin; Entrepreneurship; Failure; International Marketing; Organizational Change and Adaptation; Wealth; Marketing Strategy; Expansion; Brands and Branding; Apparel and Accessories Industry; France
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    Keinan, Anat, Sandrine Crener, and Audrey Azoulay. "Mauboussin." Harvard Business School Case 515-076, January 2015. (Revised December 2015.)
    • Program

    Senior Executive Leadership Program—Middle East

    Learning Upon completing the Senior Executive Leadership Program—Middle East, you will become a lifetime member of the HBS alumni community—gaining exclusive access to our vast global alumni network and an array of resources that... View Details
    • Research Summary

    Clinical Trials as a setting for Health Policy and Management Research

    The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community... View Details
    • June 1998 (Revised January 2000)
    • Case

    Egghead.com

    By: Jeffrey F. Rayport
    Egghead Software, an entrenched traditional chain retailer specializing in computer software and peripherals, had established a nationwide chain of mall and shopping center stores and a well-organized national brand. In early 1998, management made a highly unusual, and... View Details
    Keywords: Organizational Change and Adaptation; Digital Platforms; Internet and the Web; Applications and Software; Information Technology Industry; Retail Industry
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    Rayport, Jeffrey F., Jeremy Dann, and Robert C Schmults. "Egghead.com." Harvard Business School Case 898-283, June 1998. (Revised January 2000.)
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