Online Video - Publications - Faculty & Research

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Business Finance Course Online | HBS Online

Finance offered the perfect opportunity to refresh my core finance skills and interact with a global group of colleagues in an online format that was ideal for my schedule. Praveen Jayakumar Medical Director & Co-CMO at Culinary Health... View Details

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Online Learning Model | HBS Online

Engage in real-world learning with a global community of peers Play Course Platform Introduction Video Harvard Business School Online offers a unique and highly engaging way to learn vital business concepts.... View Details

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Strategy Execution Online Course | HBS Online

Execution Participant What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of strategy or leadership... View Details

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Entrepreneurship Course Online | HBS Online

could relate to, and it helped me to understand and know that fear can be good because it fuels your passion to keep you moving forward. Anita Umoh Director at Ayzer Limited What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from... View Details

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Online AI Course | HBS Online

AI-powered business. "HBS Online courses are excellent for anyone who wishes to learn more about a particular subject area or further develop their career." Corina Cristea Lavoie Corporate Services Manager at Debevoise & Plimpton LLP... View Details

12 Oct 2011
Research & Ideas

Creating Online Ads We Want to Watch

video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School... View Details

Keywords: by Carmen Nobel; Consumer Products

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Online Business Strategy Course | HBS Online

enduring financial success "The course has given me the confidence to know that my suggestions have a solid business basis." Jennifer Moret Financial Analyst What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS View Details

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Online Personal Branding Course | HBS Online

Online Community's Official Networking Group and gain exclusive access to events and other networking opportunities. Description of silent animated video above: Learner types an answer in the discussion... View Details

June 2018
Article

Video Content Marketing: The Making of Clips

By: Xuan Liu, Savannah Wei Shi, Thales S. Teixeira and Michel Wedel

Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video content online through original trailers of movies, sitcoms, and video games. Marketers... View Details

Keywords: Film Entertainment; Marketing; Digital Marketing; Performance Effectiveness; Performance Improvement

Citation

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Online Dynamic Teaming Course | HBS Online

What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of leadership and management Earn by: completing... View Details

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Online Digital Marketing Strategy Course | HBS Online

before, during, and after the course. Learners who successfully complete an HBS Online program are added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other... View Details

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Online Entrepreneurial Marketing Course | HBS Online

practical skills that I'm eager to apply in my business endeavors.” Marleny Almonte What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of... View Details

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Online Creating Brand Value Course | HBS Online

Online program are added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other networking opportunities. Description of silent animated View Details

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Strategic Financial Analysis Online Course | HBS Online

platform was unique. I was continuously engaged with the course's material and learned a lot from my peers. Kaushal Khodifad Senior Systems Engineer at Infosys What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS View Details

22 Dec 2015
Blog Post

HBS Takes Business Education Online

Last year, HBS replaced its previous week-long residential pre-MBA program, Analytics, with HBX’s Credential of Readiness (CORe) program, an online primer on the fundamentals of business that is open to learners around the world. While... View Details

24 Mar 2008
Research & Ideas

Reducing Risk with Online Advertising

How can online advertising fraud be detected and prevented? What should we look at, where should we look, and what methods and tools should we use? These questions are relevant to anyone who buys online... View Details

Keywords: by Martha Lagace; Video Game; Video Game

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Winning with Digital Platforms Online Course | HBS Online

HBS Online program will be added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other networking opportunities. Description of silent animated View Details

2022
Article

Social Interactivity in Live Video Experiences Reduces Loneliness

By: Benjamin T. Kaveladze, Robert R. Morris, Rosa Victoria Dimitrova-Gammeltoft, Amit Goldenberg, James J. Gross, Judd Antin, Melissa Sandgren and Melissa C. Thomas-Hunt

Background: Loneliness, especially when chronic, can substantially reduce one's quality of life. However, positive social experiences might help to break cycles of loneliness by promoting more prosocial cognitions and behaviors. Internet-mediated live video... View Details

Keywords: Lonelines; Social Connection; Internet-mediated Communication; Experiment; Emotions; Well-being; Interpersonal Communication; Internet