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Publications

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  • Web

Entrepreneurship Course Online | HBS Online

could relate to, and it helped me to understand and know that fear can be good because it fuels your passion to keep you moving forward. Anita Umoh Director at Ayzer Limited What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from... View Details
  • Web

Business Finance Course Online | HBS Online

Finance offered the perfect opportunity to refresh my core finance skills and interact with a global group of colleagues in an online format that was ideal for my schedule. Praveen Jayakumar Medical Director & Co-CMO at Culinary Health... View Details
  • Web

Online AI Course | HBS Online

business. "HBS Online courses are excellent for anyone who wishes to learn more about a particular subject area or further develop their career." Corina Cristea Lavoie Corporate Services Manager at Debevoise & Plimpton LLP Understand the... View Details
  • Web

Disruptive Innovation Online Course | HBS Online

community of peers before, during, and after your course. Learners who successfully complete an HBS Online program will be added to the HBS Online Community's Official Networking Group and gain exclusive... View Details
  • Web

Business Economics Online Course | HBS Online

to five minutes. Description of silent animated video above: Bar graph transitions into prices associated with sweaters and songs on iTunes Get social by collaborating with a global community of peers before, during, and after your... View Details
  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School... View Details
Keywords: by Carmen Nobel; Consumer Products
  • Web

Online Business Strategy Course | HBS Online

likely to achieve enduring financial success "The course has given me the confidence to know that my suggestions have a solid business basis." Jennifer Moret Financial Analyst What You Earn Certificate of Completion Boost your resume with a Certificate of Completion... View Details
  • June 2018
  • Article

Video Content Marketing: The Making of Clips

By: Xuan Liu, Savannah Wei Shi, Thales S. Teixeira and Michel Wedel
Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video content online through original trailers of movies, sitcoms, and video games. Marketers... View Details
Keywords: Film Entertainment; Marketing; Digital Marketing; Performance Effectiveness; Performance Improvement
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  • Web

Online Dynamic Teaming Course | HBS Online

What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of leadership and management Earn by: completing... View Details
  • Web

Online Creating Brand Value Course | HBS Online

Online program are added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other networking opportunities. Description of silent animated View Details
  • Web

Online Entrepreneurial Marketing Course | HBS Online

practical skills that I am eager to apply in my business endeavors.” Marleny Almonte What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of... View Details
  • 24 Mar 2008
  • Research & Ideas

Reducing Risk with Online Advertising

How can online advertising fraud be detected and prevented? What should we look at, where should we look, and what methods and tools should we use? These questions are relevant to anyone who buys online... View Details
Keywords: by Martha Lagace; Video Game; Video Game
  • Web

Strategic Financial Analysis Online Course | HBS Online

platform was unique. I was continuously engaged with the course's material and learned a lot from my peers. Kaushal Khodifad Senior Systems Engineer at Infosys What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS View Details
  • 22 Dec 2015
  • Blog Post

HBS Takes Business Education Online

Last year, HBS replaced its previous week-long residential pre-MBA program, Analytics, with HBX’s Credential of Readiness (CORe) program, an online primer on the fundamentals of business that is open to learners around the world.  While... View Details
  • Web

Online Digital Marketing Strategy Course | HBS Online

successfully complete an HBS Online program are added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other networking opportunities. Description of silent... View Details
  • 2022
  • Article

Social Interactivity in Live Video Experiences Reduces Loneliness

By: Benjamin T. Kaveladze, Robert R. Morris, Rosa Victoria Dimitrova-Gammeltoft, Amit Goldenberg, James J. Gross, Judd Antin, Melissa Sandgren and Melissa C. Thomas-Hunt
Background: Loneliness, especially when chronic, can substantially reduce one's quality of life. However, positive social experiences might help to break cycles of loneliness by promoting more prosocial cognitions and behaviors. Internet-mediated live video... View Details
Keywords: Lonelines; Social Connection; Internet-mediated Communication; Experiment; Emotions; Well-being; Interpersonal Communication; Internet
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  • 01 Jun 2006
  • News

Faculty Research Online

video games are all examples of multisided markets, where firms need to get two or more distinct groups of customers on the same platform or place. Assistant Professor Andrei Hagiu discusses this new field of business research and why it... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 2016
  • Working Paper

The Empirical Economics of Online Attention

By: Andre Boik, Shane Greenstein and Jeffrey Prince
In several markets, firms compete not for consumer expenditure but instead for consumer attention. We model and characterize how households allocate their scarce attention in arguably the largest market for attention: the Internet. Our characterization of household... View Details
Keywords: Internet and the Web; Competition; Behavior; Resource Allocation; Household; Cognition and Thinking
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  • Web

Online Transforming Customer Experiences Course | HBS Online

of peers before, during, and after the course. Learners who successfully complete an HBS Online program are added to the HBS Online Community's Official Networking Group and gain exclusive access to events... View Details
  • 01 Jun 2007
  • News

Faculty Research Online

HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. What’s to Be Done about... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services