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  • Web

Strategy Execution Online Course | HBS Online

Online program will be added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other networking opportunities. Description of silent animated View Details
  • Web

Online Learning Model | HBS Online

Engage in real-world learning with a global community of peers Play Course Platform Introduction Video Harvard Business School Online offers a unique and highly engaging way to learn vital business concepts.... View Details
  • Web

Entrepreneurship Course Online | HBS Online

I could relate to, and it helped me to understand and know that fear can be good because it fuels your passion to keep you moving forward. Anita Umoh Director at Ayzer Limited What You Earn Certificate of Completion Boost your resume with a Certificate of Completion... View Details
  • Web

Online Business Strategy Course | HBS Online

enduring financial success The course has given me the confidence to know that my suggestions have a solid business basis. Jennifer Moret Financial Analyst What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS View Details
  • June 2018
  • Article

Video Content Marketing: The Making of Clips

By: Xuan Liu, Savannah Wei Shi, Thales S. Teixeira and Michel Wedel
Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video content online through original trailers of movies, sitcoms, and video games. Marketers... View Details
Keywords: Film Entertainment; Marketing; Digital Marketing; Performance Effectiveness; Performance Improvement
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  • Video

Introduction to the HBS Live Online Classroom MP4

  • Web

Business Finance Course Online | HBS Online

course. Learners who successfully complete an HBS Online program will be added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other networking opportunities.... View Details
  • Web

Online AI Course | HBS Online

HBS Online program are added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other networking opportunities. Description of silent animated View Details
  • Web

Online Digital Marketing Strategy Course | HBS Online

global community of peers before, during, and after the course. Learners who successfully complete an HBS Online program are added to the HBS Online Community's Official Networking Group and gain exclusive... View Details
  • Web

Online Entrepreneurial Marketing Course | HBS Online

with a global community of peers before, during, and after the course. Learners who successfully complete an HBS Online program are added to the HBS Online Community's Official Networking Group and gain... View Details
  • Web

Online Creating Brand Value Course | HBS Online

Create, nurture, and manage your organization or client’s brand strategy and value. "HBS Online courses are excellent for anyone who wishes to learn more about a particular subject area or further develop their career." Corina Cristea... View Details
  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 24 Mar 2008
  • Research & Ideas

Reducing Risk with Online Advertising

How can online advertising fraud be detected and prevented? What should we look at, where should we look, and what methods and tools should we use? These questions are relevant to anyone who buys online... View Details
Keywords: by Martha Lagace; Video Game; Video Game
  • Web

Winning with Digital Platforms Online Course | HBS Online

your course. Learners who successfully complete an HBS Online program will be added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other networking... View Details
  • 17 Jun 2013
  • Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

Teixeira, which identifies the ingredients necessary to create online videos so compelling that viewers will not only want to watch them but also actively seek them out and share them with friends, family,... View Details
Keywords: by Carmen Nobel; Advertising
  • 2016
  • Working Paper

The Empirical Economics of Online Attention

By: Andre Boik, Shane Greenstein and Jeffrey Prince
In several markets, firms compete not for consumer expenditure but instead for consumer attention. We model and characterize how households allocate their scarce attention in arguably the largest market for attention: the Internet. Our characterization of household... View Details
Keywords: Internet and the Web; Competition; Behavior; Resource Allocation; Household; Cognition and Thinking
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  • 2022
  • Article

Social Interactivity in Live Video Experiences Reduces Loneliness

By: Benjamin T. Kaveladze, Robert R. Morris, Rosa Victoria Dimitrova-Gammeltoft, Amit Goldenberg, James J. Gross, Judd Antin, Melissa Sandgren and Melissa C. Thomas-Hunt
Background: Loneliness, especially when chronic, can substantially reduce one's quality of life. However, positive social experiences might help to break cycles of loneliness by promoting more prosocial cognitions and behaviors. Internet-mediated live video... View Details
Keywords: Lonelines; Social Connection; Internet-mediated Communication; Experiment; Emotions; Well-being; Interpersonal Communication; Internet
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  • 01 Jun 2007
  • News

Faculty Research Online

HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. What’s to Be Done about... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • Video

Explore the HBS Online Course Platform

  • 01 Jun 2013
  • News

Faculty Research Online

this video report, Senior Lecturer John Macomber visits the Kumbh Mela, India's two-week religious gathering of millions of Hindu pilgrims, to discover what such an undertaking can teach us about real estate, urbanization, sustainability,... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services