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Publications

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  • All HBS Web  (844)
    • News  (177)
    • Research  (548)
    • Events  (8)
    • Multimedia  (5)
  • Faculty Publications  (275)

Show Results For

  • All HBS Web  (844)
    • News  (177)
    • Research  (548)
    • Events  (8)
    • Multimedia  (5)
  • Faculty Publications  (275)
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  • 24 Apr 2014
  • News

Using storytelling to transform the retail experience

Stories make sales. That’s the philosophy of Jennifer Lee Koss (AB 2001, MBA 2008), cofounder of BRIKA, an online shop for modern and elevated craft. BRIKA (from fabricá, the Spanish word for factory) enhances the appeal of its... View Details
  • 20 Jul 2016
  • News

How Amazon Adapted Its Business Model to India

Keywords: Amazon; online retail; market entry; innovation; Retail Trade
  • 26 Nov 2012
  • News

Cyber Monday Likely to Be Biggest Online Shopping Day in U.S. History

  • 27 Jun 2019
  • News

Low online prices are great for shoppers. But they're killing small businesses

  • 02 Oct 2008
  • News

Retailers should not skimp on staffing in downturn

  • 31 Mar 2011
  • News

Building an Online Swap Shop

Reinhart: Deriving success in derivative markets. thredUP, a children’s clothing swap Web site cofounded by HBS classmates James Reinhart and Chris Homer (MBA ’09), expanded into toys last fall, just in time for the holidays. Shoppers had already begun swapping toys on... View Details
Keywords: Retail Trade; Retail Trade
  • 23 Mar 2022
  • News

Online Brands Try a Traditional Marketing Strategy: Physical Stores

  • 19 Jun 2015
  • News

Case Study: Can Retailers Win Back Shoppers Who Browse then Buy Online?

  • 13 Oct 2015
  • News

The Online Ad Scams Every Marketer Should Watch Out For

  • 24 Apr 2019
  • News

The 'Amazon Effect' Is Changing Online Price Competition—and the Fed Needs to Pay Attention

  • 07 May 2021
  • News

A Best Buy CEO on What It Takes to Fix a Struggling Retailer

  • 01 Nov 2013
  • News

Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping

  • 19 Mar 2014
  • News

ID.me Raises $7.5M to Help Teachers, Veterans Get Deals Safely Online

Keywords: venture capital; Retail Trade; Retail Trade; Retail Trade
  • 29 Mar 2013
  • News

How Twitter Got a Nigerian Online Store a Multi-Million Dollar Investment

Keywords: Retail Trade; Retail Trade
  • 26 Feb 2014
  • News

The First Five Years: Morgan Hermand-Waiche (MBA 2010)

share by offering designer-crafted lingerie at an incredible price with the convenience of online shopping." What have been the best and most challenging parts of starting and running Adore Me? "The best part has been the phenomenal... View Details
Keywords: online shopping; fashion; Retail Trade; Retail Trade; Retail Trade; Retail Trade
  • 08 Nov 2013
  • News

Women in Business: Sarah Bryar, CEO of Rivet & Sway

Keywords: Fashion; Rivet & Sway; e-commerce; online shopping; Retail Trade
  • 15 Jun 2021
  • News

Elevator Pitch: Dress Code

around each user. Leveraging AI and machine learning, the app uses a sophisticated algorithm to streamline and personalize a dynamically adaptive online feed of potential purchases based on yes or no responses to simple questions, getting... View Details
Keywords: online shopping; fashion; mobile technology; entrepreneurship; startup; Nonstore Retailers; Nonstore Retailers
  • 01 Jun 2023
  • News

Buy Big, Sell Small

If you live in a rural village or small city in India and run low on toothpaste, rice, or cooking oil, you’ll likely visit your local kirana, the equivalent of a US neighborhood variety store and a mainstay of the country’s $932 billion View Details
Keywords: Deborah Blagg; retail; supply chain management; entrepreneurship; leadership; innovation; Miscellaneous Store Retailers; Miscellaneous Store Retailers
  • 10 Oct 2018
  • News

How Amazon is killing comparison shopping

  • 05 Mar 2020
  • News

What one game show reveals about the American economy

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