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  • All HBS Web  (1,986)
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    • News  (441)
    • Research  (1,231)
    • Events  (20)
    • Multimedia  (13)
  • Faculty Publications  (642)

Show Results For

  • All HBS Web  (1,986)
    • People  (3)
    • News  (441)
    • Research  (1,231)
    • Events  (20)
    • Multimedia  (13)
  • Faculty Publications  (642)
← Page 2 of 1,986 Results →
  • Article

Priced and Unpriced Online Markets

By: Benjamin Edelman
With forces both supporting and opposing zero prices, typical Internet-related activities—like surfing the web, web searches, and e-mail, along with behind-the-scenes practices like domain names and the allocation of IP (Internet Protocol) addresses—present a natural... View Details
Keywords: Cost vs Benefits; Price; Market Transactions; Service Operations; Internet
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Edelman, Benjamin. "Priced and Unpriced Online Markets." Journal of Economic Perspectives 23, no. 3 (Summer 2009): 21–36.
  • 25 May 2011
  • News

Online grocery market reaches maturity

  • April 2014
  • Tutorial

Conjoint Analysis: Online Tutorial

By: Elie Ofek and Olivier Toubia
The Conjoint Analysis: Online Tutorial is an interactive pedagogical vehicle intended to facilitate understanding of one of the most popular market research methods in academia and practice, namely conjoint analysis. The aim is to provide students or executives going... View Details
Keywords: Market Research; Conjoint Analysis; Market Segmentation; Pricing; Marketing Strategy
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Ofek, Elie, and Olivier Toubia. Conjoint Analysis: Online Tutorial. Harvard Business School Tutorial 514-712, April 2014.
  • November 2014
  • Case

Taryn Rose Launches Dresr: Street Marketing a Luxury Brand

By: Lena G. Goldberg, Marcel Saucet and Christine Snively
Serial entrepreneur and shoe designer Taryn Rose, M.D., prepared to launch a new e-commerce platform, Dresr, which would connect shoppers with tastemakers online. Dresr would bring the service element found in brick and mortar luxury stores into the online shopping... View Details
Keywords: E-commerce; Online Platforms; Online Marketing; Footwear; Legal Aspects Of Business; Street Marketing; Entrepreneurship; Internet and the Web; Luxury; Marketing Strategy; Digital Platforms; Legal Liability; Fashion Industry; Technology Industry
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Goldberg, Lena G., Marcel Saucet, and Christine Snively. "Taryn Rose Launches Dresr: Street Marketing a Luxury Brand." Harvard Business School Case 315-025, November 2014.
  • 26 May 2014
  • News

Online Video Ads Blur Picture for Marketers

    Learning to Successfully Hire in Online Labor Markets

    Hiring in online labor markets involves considerable uncertainty: which hiring choices are more likely to yield successful outcomes and how do employers adjust their hiring behaviors to make such choices? We argue that employers will initially explore the value... View Details
    • March 2023
    • Article

    Learning to Successfully Hire in Online Labor Markets

    By: Marios Kokkodis and Sam Ransbotham
    Hiring in online labor markets involves considerable uncertainty: which hiring choices are more likely to yield successful outcomes and how do employers adjust their hiring behaviors to make such choices? We argue that employers will initially explore the value of... View Details
    Keywords: Selection and Staffing; Analysis; Decision Choices and Conditions
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    Kokkodis, Marios, and Sam Ransbotham. "Learning to Successfully Hire in Online Labor Markets." Management Science 69, no. 3 (March 2023): 1597–1614.
    • 02 May 2013
    • News

    Online Art Seller Eyes Wider Market

    • February 2018
    • Article

    Auctions versus Posted Prices in Online Markets

    By: Liran Einav, Chiara Farronato, Jonathan Levin and Neel Sundaresan
    Auctions were very popular in the early days of internet commerce, but today online sellers mostly use posted prices. We model the choice between auctions and posted prices as a trade-off between competitive price discovery and convenience. Evidence from eBay fits the... View Details
    Keywords: Internet and the Web; Auctions; Price
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    Einav, Liran, Chiara Farronato, Jonathan Levin, and Neel Sundaresan. "Auctions versus Posted Prices in Online Markets." Journal of Political Economy 126, no. 1 (February 2018): 178–215.
    • November 2019 (Revised April 2020)
    • Case

    Purple Innovation, Inc.: The Online to Offline Marketing Challenge

    By: Elie Ofek and Nakisha Williams
    This case focuses on Purple Innovation Inc. (Purple), a company that started out in the Direct to Consumer (DTC) mattress space. In late 2018, after a successful launch and IPO with sales predominantly originating from its website, Purple was looking to sustain its... View Details
    Keywords: Offline Sales; Marketing Strategy; Digital Marketing; Growth and Development Strategy; Consumer Products Industry; Retail Industry
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    Ofek, Elie, and Nakisha Williams. "Purple Innovation, Inc.: The Online to Offline Marketing Challenge." Harvard Business School Case 520-040, November 2019. (Revised April 2020.)
    • 2018
    • Working Paper

    Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

    By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu
    We investigate how dynamic pricing can lead to more product returns in the online retail industry. Using detailed sales data of more than two million transactions from the Indian online retail market, where price promotions are very common, we document two types of... View Details
    Keywords: Cash On Delivery; Dynamic Pricing; Online Retail; Payment Methods; Strategic Customer Behavior; Opportunistic Returns; Price; Policy; Consumer Behavior; Emerging Markets; Retail Industry
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    Bandi, Chaithanya, Antonio Moreno, Donald Ngwe, and Zhiji Xu. "Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets." Harvard Business School Working Paper, No. 19-030, September 2018.
    • 14 Nov 2014
    • News

    High-Frequency Traders Turn to the Online Ad Market

    • February 2010 (Revised March 2012)
    • Case

    Harvard Business School Executive Education: Balancing Online and Offline Marketing

    By: John A. Deighton and Leora Kornfeld
    How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details
    Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry
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    Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) (request a courtesy copy.)
    • May–June 2015
    • Article

    Television Advertising and Online Shopping

    By: Jura Liaukonyte, Thales Teixeira and Kenneth Wilbur
    Media multitasking competes with television advertising for consumers' attention, but it also may facilitate immediate and measurable response to some advertisements. This paper explores whether and how television advertising influences online shopping. We construct a... View Details
    Keywords: Content Analysis; Difference-in-differences; Internet; Media Multitasking; Online Purchases; Advertising; Advertising Industry; United States
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    Liaukonyte, Jura, Thales Teixeira, and Kenneth Wilbur. "Television Advertising and Online Shopping." Marketing Science 34, no. 3 (May–June 2015): 311–330.
    • July 7, 2022
    • Other Article

    Are Online Prices Higher Because of Pricing Algorithms?

    By: Zach Y. Brown and Alexander J. MacKay
    This article reviews recent work examining pricing strategies of major online retailers and the potential effects of pricing algorithms. We describe how pricing algorithms can lead to higher prices in a number of ways, even if some characteristics of these algorithms... View Details
    Keywords: Pricing Algorithms; Online Marketplace; Digital Strategy; Internet and the Web; Retail Industry
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    Brown, Zach Y., and Alexander J. MacKay. "Are Online Prices Higher Because of Pricing Algorithms?" Brookings Series: The Economics and Regulation of Artificial Intelligence and Emerging Technologies (July 7, 2022).
    • Forthcoming
    • Article

    Who Benefits from Online Gig Economy Platforms?

    By: Christopher T. Stanton and Catherine Thomas
    Online labor platforms for short-term, remote work have many more job seekers than available jobs. Despite their relative abundance, workers capture a substantial share of the surplus from transactions. We draw this conclusion from demand estimates that imply workers'... View Details
    Keywords: Gig Economy; Knowledge Workers; Online Platforms; Job Search; Governing Rules, Regulations, and Reforms; Wages; Demand and Consumers
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    Stanton, Christopher T., and Catherine Thomas. "Who Benefits from Online Gig Economy Platforms?" American Economic Review (forthcoming).
    • 2016
    • Article

    Peer-to-Peer Markets

    By: Liran Einav, Chiara Farronato and Jonathan Levin
    Peer-to-peer markets such as eBay, Uber, and Airbnb allow small suppliers to compete with traditional providers of goods or services. We view the primary function of these markets as making it easy for buyers to find sellers and engage in convenient, trustworthy... View Details
    Keywords: Peer-to-peer; Online Platforms; Matching; Innovation; Digital Platforms; Marketplace Matching; Market Design; Internet and the Web; Technology Adoption; Network Effects; Market Entry and Exit
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    Einav, Liran, Chiara Farronato, and Jonathan Levin. "Peer-to-Peer Markets." Annual Review of Economics 8 (2016): 615–635.
    • Article

    The Market Design and Policy of Online Review Platforms

    By: Benjamin Edelman
    I present the institutions and incentives of online reviews, including attracting initial reviews, assuring truthful reviews of genuine experiences, and avoiding inflated or deceptive reviews. I also explore the competition and consumer protection concerns associated... View Details
    Keywords: Reviews; Reputation; Platforms; Marketplaces; Deception; Market Design; Multi-Sided Platforms; Law; Online Technology; Information Technology Industry; Telecommunications Industry; Accommodations Industry; Retail Industry
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    Edelman, Benjamin. "The Market Design and Policy of Online Review Platforms." Oxford Review of Economic Policy 33, no. 4 (Winter 2017): 635–649.
    • February 2021
    • Teaching Note

    Digital Marketing at HBS Online Teaching Note

    By: Sunil Gupta and Rajiv Lal
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    Gupta, Sunil, and Rajiv Lal. "Digital Marketing at HBS Online Teaching Note." Harvard Business School Teaching Note 521-076, February 2021.
    • Other Article

    The Market That Wasn't: The Non-emergence of the Online Grocery Category

    By: Chad Navis, Greg Fisher, Ryan Raffaelli and Mary Ann Glynn
    We examine the non-emergence of a potential new market category. In the late 1990s the entrepreneurial firms that attempted to sell groceries online attracted significant resources, made meaningful technological advancements and generated immense publicity, yet online... View Details
    Keywords: Internet and the Web; Food; Emerging Markets; Service Industry; Food and Beverage Industry
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    Navis, Chad, Greg Fisher, Ryan Raffaelli, and Mary Ann Glynn. "The Market That Wasn't: The Non-emergence of the Online Grocery Category." Proceedings of the Frontiers in Managerial and Organizational Cognition Conference 1 (September 2012).
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