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Publications

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  • All HBS Web  (497)
    • News  (82)
    • Research  (355)
    • Events  (3)
    • Multimedia  (3)
  • Faculty Publications  (139)

Show Results For

  • All HBS Web  (497)
    • News  (82)
    • Research  (355)
    • Events  (3)
    • Multimedia  (3)
  • Faculty Publications  (139)
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  • 01 Sep 2017
  • News

Read All About It: Journalism Can Be Profitable

predicted the demise of books with the advent of e-readers, but people are still buying printed books. Print isn’t going to disappear in the near future. + ONLINE web-only content Why didn’t newspaper groups innovate more rapidly in the... View Details
Keywords: April White; New York Times; newspapers; Google; Wirecutter; social media; Facebook; News, Library, Internet, and Other Services; Information
  • 01 Sep 2003
  • News

The Kids Are Alright: Alumni Children Crack Case

Reunion kids in class: with comments ranging from random to brilliant, analyzing an online company. Eisenmann: adventures in Neopia. Growth is something that children experience every day. And they certainly know a lot about the Internet.... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Oct 2000
  • News

Internet Tsunami

Hiroshi Mikitani (MBA '93) is the founder, president, and CEO of Rakuten, Japan's leading online shopping destination. He believes that because the Internet allows merchants to circumvent the many intermediaries who jack up prices in... View Details
Keywords: Nonstore Retailers; Retail Trade
  • 01 Feb 2000
  • News

Financial Services 24/7

online trading. Crane, in fact, views advertising as a window into the future that reveals where financial services are headed. Pointing to a recent issue of Business Week, he notes that close to 75 percent... View Details
Keywords: Susan Young
  • 01 Jun 2000
  • News

Going Public: Christopher S. Yeh

then rent to marketers, who send our members online advertisements that match their stated interests and activities." So what's in it for members? ClickDough shares with them at least 50 percent of the... View Details
Keywords: Garry Emmons
  • 01 Dec 2017
  • News

2017 in Media: Courting the Cord-Cutters

When the phenomenon of cord-cutting— dropping a cable subscription in favor of one or more online streaming services—started attracting media attention a couple of years ago, the TV industry didn’t respond quickly. Cord-cutters were a... View Details
Keywords: Laura Martin (MBA 1983) , entertainment and internet analyst, Needham & Company
  • 01 Dec 2022
  • News

Research Brief: Pocket Change

are big differences,” says Pons, who mined what is believed to be one of the most comprehensive data sets of political contributions made through online fundraising platforms such as ActBlue (Democrat) and WinRed (Republican) and reported... View Details
Keywords: Jill Radsken
  • 01 Jan 2007
  • News

Sir Martin S. Sorrell, MBA 1968

a current client and supplier, Google, which has shown an interest in expanding its reach beyond online search advertising and aims to use the entire gamut of video, audio, and print media to create View Details
  • 01 Jun 2008
  • News

Understanding the Digital Frontier

LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by bloggers, View Details
Keywords: Sean Silverthorne; Management
  • 01 Sep 2020
  • News

Giving Amazon the Boot

When the coronavirus pandemic led many brick-and-mortar retailers to close their doors, consumers turned to online shopping in record numbers—US ecommerce sales rose by 31.8 percent between the first and second quarter of 2020 to $211.5... View Details
Keywords: Lisa Scanlon Mogolov; Miscellaneous Store Retailers; Retail Trade
  • 01 Jun 2013
  • News

Five Bright Ideas

Article 26 of the UN's Universal Declaration of Human Rights, which is a driving force behind the founding of ALISON.com, the online education company Mike Feerick launched in 2007. Based in Ireland, ALISON (Advance Learning Interactive... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Elementary and Secondary Schools; Educational Services
  • 01 Sep 2015
  • News

The Business of Love

Illustrations by Istvan Banyai By the standards of the algorithmic, instant-judgment online dating age, Jess Kushner (MBA 2008) and Ken Deckinger have a story fit for an old-fashioned romantic comedy. In 2003, Deckinger was running a... View Details
Keywords: April White
  • 01 Jun 2018
  • News

What I Do: Minnie Ingersoll (MBA 2002)

Three years ago, Minnie Ingersoll pressed her career coach with a basic query: What does a COO actually do? After 12 years at Google, Ingersoll had cofounded the online car marketplace Shift in 2013, taking on the unfamiliar role. “I... View Details
Keywords: Dan Morrell; illustrations by Peter and Maria Hoey
  • 05 Aug 2015
  • News

Bringing New Life to an Iconic Magazine

ship. Many of those changes centered on driving readers to an online presence that would go on to win a National Magazine Award in 2013; today, TheAtlantic.com and associated Atlantic Media sites (such as Quartz, its award-winning... View Details
  • 01 Oct 2000
  • News

Faculty Retirements

Publishing, Inc. (SSEP), an organization he cofounded in 1994 that publishes scientific research online (www.ssrn.com). Jensen was named "Scholar of the Year" in 1990 by the Eastern Finance Association and was also cited as one of that... View Details
  • 01 Dec 2013
  • News

14 for '14

author detailing his current four-year journey through all 54 African countries at Africa54.com "Consumers will acquire a greater appreciation of targeted, personal marketing. A growing number of advertisers will embrace View Details
Keywords: Arts, Entertainment; Finance; Government; Information; Retail Trade
  • 18 Mar 2014
  • News

The Oz of Data Opens the Curtain

Microsoft's online advertising business, began steering the company on a dramatically new course last year. In September 2013, Acxiom unveiled the beta version of a free website called AbouttheData.com,... View Details
Keywords: Robert S. Benchley; Data Processing, Hosting, and Related Services; Information
  • 01 Sep 2010
  • News

You’ve Been YouTubed

millions. Taught in the MBA second-year course Digital Marketing Strategy and multiple Executive Education programs, the case depicts a new media era in which increasing numbers of people are spending as much time online as they are in... View Details
Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation
  • 01 Sep 2016
  • News

Alumni and Faculty Books for September 2016

the models that online retailers use to prevent internet fraud, even the most high-tech modern businesses are empowered by theory first envisioned by economists. Pakistan, India and the Bomb: Spy versus Counterspy by James Glenn (MBA... View Details
  • 01 Apr 1999
  • News

A Vibrant Brand

his stock-in-trade as the advertising revenues for Vibe, Spin, and Blaze, the three magazines he now oversees at Vibe/Spin Ventures. As a founding member of the Vibe team, Clinkscales has watched the magazine's circulation grow from... View Details
Keywords: Susan Young
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