Filter Results:
(53)
Show Results For
- All HBS Web
(214)
- News (53)
- Research (105)
- Multimedia (2)
- Faculty Publications (46)
Show Results For
- All HBS Web
(214)
- News (53)
- Research (105)
- Multimedia (2)
- Faculty Publications (46)
Sort by
- 01 Jun 2013
- News
Five Bright Ideas
compensation in return for allowing marketing programs through school websites and on campus, including on-premise signage, naming rights, and branded items. Colorado-based EFP, founded in 2010 by Brad... View Details
- 25 Aug 2022
- News
Comfort Zone
your laptop and settle in to work—then you want a coffee. Instead of giving up your spot, you connect with a retailer on your phone, place an order, share your location, and the coffee is delivered to you. We’ll see more and more of these... View Details
- 01 Dec 1996
- News
Laurel without Hardy? A Lesson for Business
paying attention to complements is a necessity. Without key complements, the market may never take off. In established markets, attending to complements has less dramatic but still valuable results. Here, complements most likely exist,... View Details
- 01 Feb 2000
- News
Short Takes
high levels on both sides [who] largely determine the acceptance and vigor of the collaboration," he writes. Not all successful alliances, however, start from the top. For example, the CARE-Starbucks relationship began when a CARE regional officer bought a cup of... View Details
Keywords: Nancy O. Perry
- 01 Mar 2023
- News
The Latest Model
people who make their living studying things like monetary policy and market design? So she called her old friend and colleague, Stephanie Hurder (PHDBE 2013), who was ready for a change after spending three years at Boston Consulting... View Details
- 01 Oct 2001
- News
Q&A: Orin Smith
the quintessential entrepreneur." When Schultz purchased the Starbucks name and assets in 1987 for $3.8 million, the company, founded in 1971, had six retail stores that sold whole bean coffee, tea, and spices. Three years later, there were forty-five Starbucks stores... View Details
- 01 Feb 1998
- News
Not Your Typical Business Conference
Maxwell House Coffee and Post Cereals president Ann M. Fudge (MBA '77), to a dinner organized by Beatrice ("Bunny") Ellerin (MBA '95), the day's events generated an energy that allowed speakers and participants alike to dispense with... View Details
- 01 Dec 2022
- News
Ink: Comfort in Discomfort
making sure that it focused on markets and mission. The [now-former] CEO of Starbucks recently responded to a question about whether the company was trying to offer customers a convenient, quick cup of View Details
- 01 Sep 2008
- News
Balanced Equation
husband and two children across the country for a job at a no-name Internet start-up. What changed your mind? I spent the day at eBay. I learned that users were deeply dedicated to the site, which had a compound monthly growth rate of 70 percent. It was a View Details
- 15 Dec 2024
- News
Kelp Is on the Way
Petrochemicals are all around us—from ubiquitous plastic packaging to the inconspicuous lining of your takeaway coffee cup, and in everyday products like soaps, deodorants, and toothpaste. But that will change, according to Matthew Perkins (MBA 2009). When industries... View Details
- 01 Dec 2020
- News
Up Your Time Affluence
rejuvenated by scheduling coffee with a friend, while another may just need a solitary walk in the woods. Whatever your own version of quality time looks like, studies show it typically means feeling supported, positive, and being... View Details
- 01 Jun 2017
- News
Life in Lockdown
leads a team?” By 8:30 Thursday morning, Foalea is ready. Today, she will shepherd the Startup Lockdown team through 12 to 14 intense hours of brainstorming, market research, and prototype building to test the business idea she settled on... View Details
- 13 Dec 2017
- News
Skydeck Live: What Really Motivates American Voters?
Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes Dan Morrell: Late last summer Diane Hessan (MBA 1977) got a call from the Hillary Clinton campaign. Hessan's an entrepreneur and executive. And she previously founded the View Details
- 04 Sep 2013
- News
From HBO to HBS
that have happened in the media business over the past three-plus decades," McGee said over coffee in Spangler Grill during a visit to campus last spring, noting that when he joined HBO it was a single network with fewer than three... View Details
- 11 May 2011
- News
In a Good Place
Gehrke (MBA ’73) presides over this weekly happening or, as she describes it, this “mini-laboratory for budding entrepreneurs.” The businesses in question aren’t of a high-tech nature, however: GreenFlea is an indoor-outdoor market that... View Details
- 01 Jun 2004
- News
The Sky’s the Limit
marketing for the budding business. “It provides all the charting information on your computer, but it also connects to Internet databases and brings in all the latest weather and other flight condition information.” Hamilton discovered... View Details
- 01 Sep 2013
- News
The Joy of Spending
more money," says Norton, now an associate professor in the Marketing Unit at HBS. That search for answers led to their new book, Happy Money: The Science of Smarter Spending, which offers peer-reviewed guidance for the purse strings—much... View Details
- 01 Dec 2014
- News
Innovation: Frozen Assets
As one of Howard Schultz’s first hires at Starbucks, she spent 20 years revolutionizing the coffee marketplace, eventually running its Asia-Pacific division. At Lululemon, she helped the yoga brand become a $10 billion–plus business by... View Details
Keywords: Janelle Nanos
- 01 Dec 2017
- News
Yoga Inc.
phenomenon it pretty much created. “From the foundation of yoga wear, we started a category that before us did not exist,” says Vivien Yeung (MBA 2001), Lululemon’s chief strategy officer. Understanding the public consumption ritual around yoga offers View Details
Keywords: Deborah Halber
- 01 Jun 2014
- News
Screen Saver
Gamble, and other consumer-goods businesses. "Create or identify the need, and then fulfill that need in a big way." Lopez arrived at Starbucks in 2004 to lead its global consumer-products division and, over time, expanded his responsibilities to include subsidiary... View Details