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- All HBS Web (45)
- Faculty Publications (12)
Show Results For
- All HBS Web (45)
- Faculty Publications (12)
- 14 Feb 2017
- First Look
First Look at New Research: February 14
the scientists themselves. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52220 January 2017 American Economic Review Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers By: Cavallo,... View Details
Keywords: Sean Silverthorne
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
easy to compare online, discount coupons and codes have high uptake, and sellers often bear the cost of shipping products to buyers. In addition to these factors, online selling precludes many methods of price discrimination exercised in View Details
Keywords: Dina Gerdeman
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
them come to you," Deighton adds. DoubleClick's area of expertise involves its ability to package media on the Web to meet the goals of marketers and its employment of technology to facilitate using the Web as an advertising vehicle. In addition to acting as a... View Details
Keywords: by Susan Young
- Web
Becoming an Entrepreneur - Alumni
offer--YEA!! In this webinar, Steve Kirschner describes key marketing stratagems to help ensure you maximize the M&A valuation in the private sale of your company. Incubators & Organizations + – Incubators Incubators are organizations... View Details
- 01 Sep 2015
- News
Is the Auction House of the Future Online?
Fifteen-year-old Saffronart, cofounded by Dinesh Vazirani (MBA 1994), was one of the earliest entrants, creating both a market for Indian art and an early model for bringing offline auctions online—one that has been copied by many. Even... View Details
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
retailers. To survive in this environment, cost cutting—including the renegotiation of rental contracts—is of paramount importance, especially in the short term. But the real imperatives are: Finding ways to build advantage on attributes of the shopping experience for... View Details
- 08 Jul 2014
- First Look
First Look: July 8
distribution. The new strategy paid off-Durex condom sales increased threefold in China, and market share increased by over 10%. RB now wanted to generate the same results for its other brands in the country and needed to decide how to... View Details
Keywords: Carmen Nobel
- 01 Apr 2000
- News
Getting the Message
the goals of marketers and its employment of technology to facilitate using the Web as an advertising vehicle. In addition to acting as a sales representative for select Web site publishers and advertisers, the company licenses the... View Details
Keywords: Susan Young
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
will not survive are the retailers that are more like a warehouse, or just physical repositories of goods. Real estate is too expensive for that purpose. The opportunity to think about online and offline as complementary channels has... View Details
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
came true. Sales of pajamas more than doubled in 2020 compared with 2019, the fastest growth among clothing categories, while sales of suits and dresses fell. In contrast to popular opinion, View Details
- 25 May 2010
- First Look
First Look: May 25
MaterialsHarvard Business School Executive Education: Balancing Online and Offline Marketing John Deighton and Leora KornfeldHarvard Business School Case 510-091 How does a small business set its online media budget? The HBS Executive... View Details
Keywords: Martha Lagace
- 01 Sep 2018
- News
The True Value of a Tweet
inherently like the brand in the offline sense of the word more than those who haven’t. And we don’t know what would have happened if they hadn’t liked the brand on Facebook. We did a series of studies to try to disentangle that. And we... View Details
Keywords: Jen McFarland Flint
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
to create the virtual equivalent of the back-of-store bargain bin. They argue those changes would not only improve retailers’ bottom lines, but, somewhat counterintuitively, could benefit customers as well. “We are taking the know-how and best practices from the View Details
- 01 Jun 2014
- News
Alumni and Faculty Books for June 2014
the long term. Faculty Books Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling by Frank V. Cespedes (Harvard Business Review Press) Although US companies invest almost $900 billion annually in their View Details
- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
performance? Should a company choose to be in the sales prevention business? Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/619018-PDF-ENG Harvard Business School Case 318-111 Gilead Mexico With a breakthrough cure for... View Details
Keywords: Dina Gerdeman
- 08 Sep 2015
- First Look
September 8, 2015
https://www.hbs.edu/faculty/Pages/item.aspx?num=49543 Misconduct in Financial Services: Differences Across Organizations By: Brown, Jennifer, and Dylan Minor Abstract—We examine misconduct in financial services. We propose a theory in which experts extract surplus based... View Details
Keywords: Carmen Nobel
- 20 Aug 2024
- Book
Why Competing With Tech Giants Requires Finding Your Own Edge
potential participants in their ecosystems.” Leveraging the momentum and great reviews on Amazon, the company started selling through its direct-to-consumer websites as well as penetrating other sales channels. For example, Anker also... View Details
- 01 Mar 2010
- News
Money Matters
underscores the critical importance of moving prospects successfully from online self-help information to offline consultation. “In India, you cannot build trust online,” says Varma. “You need to have a face-to-face interaction.” With... View Details
- 18 Jul 2018
- Blog Post
Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East
their brands in Middle Eastern markets. There, she arrived at a crucial insight: "CPG brands were spending big on equity advertising, but they could not directly link sales and ad buys to show ROI. I really felt there was a need we... View Details
- 04 Dec 2007
- First Look
First Look: December 4, 2007
but online dating websites force them to screen by searchable attributes (such as income, or religion). We demonstrate that people spend too much time searching for options online for too little payoff in offline dates (Study 1), in part... View Details
Keywords: Martha Lagace