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19 Apr 2016
First Look

April 19, 2016

a friend likes a brand, in the offline sense. Taken together, five experiments and two meta-analyses (N > 14,000) suggest that turning “liking” into improved brand attitudes and increased purchasing by either consumers or their friends... View Details

Keywords: Sean Silverthorne

25 May 2010
First Look

First Look: May 25

MaterialsHarvard Business School Executive Education: Balancing Online and Offline Marketing John Deighton and Leora KornfeldHarvard Business School Case 510-091 How does a small business set its online media budget? The HBS Executive... View Details

Keywords: Martha Lagace

17 Mar 2021
Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

within a month of the lockdown measures, the quantity of sales increased compared to 2019. Within another month, so did spending despite prices that were lower in 2020. [div class=infogram-embed data-id=_/XBQbLP9RLLcsSnqH7Ffb][/div]... View Details

Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail

14 Feb 2017
First Look

First Look at New Research: February 14

the scientists themselves. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52220 January 2017 American Economic Review Are Online and Offline Prices Similar? Evidence from Large... View Details

Keywords: Sean Silverthorne

08 Jul 2014
First Look

First Look: July 8

directors appointed in response to demands by activists. Using a sample of 1,969 activism events over the period 2004-2012, we identify 824 activist directors. We find that activists are more likely to gain board seats at smaller firms and those with weaker stock View Details

Keywords: Carmen Nobel

05 Mar 2019
First Look

New Research and Ideas, March 5, 2019

did not apply. For all practical purposes, Musalem had only one customer for his company’s Hep C medicine: Mexico’s public health system and the National Pricing Commission that set prices annually for the... View Details

Keywords: Dina Gerdeman