Offline Prices - Publications - Faculty & Research

26 May 2009
Research & Ideas

Improving Market Research in a Recession

insight can help calibrate the optimal level of price promotion offers. Experience also reveals proxies: in tough times, some marketers use research results from Sweden as a proxy for Scandinavia, rather than conducting the same research... View Details

Keywords: by John Quelch

31 Mar 2014
Research & Ideas

Encouraging Niche Content in an Ad-Driven World

more likely to be bookmarked by readers after they joined the ad-sharing program. In that sense, Zhu contends, there was a positive aspect to the ad-revenue-sharing program. An essential difference between the online and offline worlds is... View Details

Keywords: by Julia Hanna; Information; Publishing; Journalism & News

28 Oct 2019
Research & Ideas

Brick-and-Mortar Stores Are Making a Comeback

will not survive are the retailers that are more like a warehouse, or just physical repositories of goods. Real estate is too expensive for that purpose. The opportunity to think about online and offline as complementary channels has... View Details

Keywords: by Jen McFarland Flint; Retail

01 Apr 2000
News

Getting the Message

different ads -- yours relevant to your areas of interest and mine targeted to my areas of interest." Beyond helping advertisers precisely target Web users, the technology is also able to report -- in real time -- how the ads performed. "Historically, data provided to... View Details

Keywords: Susan Young

04 Dec 2007
First Look

First Look: December 4, 2007

clubs," we show that 1) fees serve as a signal of price discounts, such that stores that charge fees are perceived as offering better deals for identical items; 2) the presence of fees can increase consumer spending and overall store... View Details

Keywords: Martha Lagace

19 Apr 2016
First Look

April 19, 2016

a friend likes a brand, in the offline sense. Taken together, five experiments and two meta-analyses (N > 14,000) suggest that turning “liking” into improved brand attitudes and increased purchasing by either consumers or their friends... View Details

Keywords: Sean Silverthorne

17 Nov 2020
In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

retailers’ annual sales, so it is a critical time to get retail execution right. Dynamic pricing strategies must be carefully executed to maximize margins while driving volume. Inventory turns must be carefully monitored so that physical... View Details

Keywords: by Danielle Kost; Retail

25 May 2010
First Look

First Look: May 25

MaterialsHarvard Business School Executive Education: Balancing Online and Offline Marketing John Deighton and Leora KornfeldHarvard Business School Case 510-091 How does a small business set its online media budget? The HBS Executive... View Details

Keywords: Martha Lagace

14 Feb 2017
First Look

First Look at New Research: February 14

the scientists themselves. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52220 January 2017 American Economic Review Are Online and Offline Prices Similar? Evidence from Large... View Details

Keywords: Sean Silverthorne

08 Jul 2014
First Look

First Look: July 8

directors appointed in response to demands by activists. Using a sample of 1,969 activism events over the period 2004-2012, we identify 824 activist directors. We find that activists are more likely to gain board seats at smaller firms and those with weaker stock View Details

Keywords: Carmen Nobel

05 Mar 2019
First Look

New Research and Ideas, March 5, 2019

did not apply. For all practical purposes, Musalem had only one customer for his company’s Hep C medicine: Mexico’s public health system and the National Pricing Commission that set prices annually for the... View Details

Keywords: Dina Gerdeman

17 Mar 2021
Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

within a month of the lockdown measures, the quantity of sales increased compared to 2019. Within another month, so did spending despite prices that were lower in 2020. [div class=infogram-embed data-id=_/XBQbLP9RLLcsSnqH7Ffb][/div]... View Details

Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail

01 Jun 2016
News

How Do We Win the Cyberwar?

is that bad guys have so much data that they just haven’t gotten to yours,” says Thomas. It’s easy to steal your credit card. “The only hard part is using it without tipping anybody off.” There is evidence of the relative ease of these crimes in the View Details

Keywords: Dan Morrell; illustrations by Victo Ngai

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Print View - Course Catalog

Q1 1.5 Pricing Strategy: Monetizing and Growing the Business Marketing Elie Ofek Fall 2024 Q2 1.5 Private Equity Finance Finance Victoria Ivashina , Ted Berk Fall 2024 Q1Q2 3.0 Product Management Entrepreneurial Management Sara McKinley... View Details

Publications