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Show Results For
- All HBS Web
(2,640)
- People (5)
- News (332)
- Research (1,903)
- Events (5)
- Multimedia (3)
- Faculty Publications (1,058)
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- 2002
- Working Paper
'What's the Norm Here?' Social Categorization as a Basis for Group Norm Development
By: Francis J. Flynn and Jennifer A. Chatman
Flynn, Francis J., and Jennifer A. Chatman. "'What's the Norm Here?' Social Categorization as a Basis for Group Norm Development." Harvard Business School Working Paper, No. 02-089, June 2002.
- 2014
- Article
Thought Calibration: How Thinking Just the Right Amount Increases One’s Influence and Appeal
By: Daniella Kupor, Zakary L. Tormala, Michael I. Norton and Derek D. Rucker
Previous research suggests that people draw inferences about their attitudes and preferences based on their own thoughtfulness. The current research explores how observing other individuals make decisions more or less thoughtfully can shape perceptions of those... View Details
Keywords: Thoughtfulness; Liking; Social Influence; Decisions; Attitudes; Cognition and Thinking; Power and Influence
Kupor, Daniella, Zakary L. Tormala, Michael I. Norton, and Derek D. Rucker. "Thought Calibration: How Thinking Just the Right Amount Increases One’s Influence and Appeal." Social Psychological & Personality Science 5, no. 3 (April 2014): 263–270.
- 2013
- Other Unpublished Work
Social Structure of Norm Enforcement: Evidence from Wikipedia
By: Mikolaj Jan Piskorski and Andreea Daniela Gorbatai
- May–June 2023
- Article
Unmasking Behaviors During the Pandemic with Video Analytics
By: Shunyuan Zhang, Kaiquan Xu and Kannan Srinivasan
In 2020, as the novel coronavirus spread globally, face masks were recommended in public settings to protect against and slow down viral transmission. People complied to varying extents, and their reactions may have been driven by a variety of psychological factors.... View Details
Zhang, Shunyuan, Kaiquan Xu, and Kannan Srinivasan. "Unmasking Behaviors During the Pandemic with Video Analytics." Marketing Science 42, no. 3 (May–June 2023): 440–450.
- 1990
- Article
Social Influences on Creativity: Evaluation, Coaction, and Surveillance
By: T. M. Amabile, P. Goldfarb and S. C. Brackfield
Two experiments examined the effects of evaluation expectation and the presence of others on creativity. In both experiments, some subjects expected that their work would be evaluated by experts, and others expected no evaluation. Evaluation expectation was crossed, in... View Details
Keywords: Creativity; Social Psychology; Situation or Environment; Motivation and Incentives; Performance Evaluation
Amabile, T. M., P. Goldfarb, and S. C. Brackfield. "Social Influences on Creativity: Evaluation, Coaction, and Surveillance." Creativity Research Journal 3 (1990): 6–21.
- June 2023
- Article
The Salary Taboo: Privacy Norms and the Diffusion of Information
By: Zoë Cullen and Ricardo Perez-Truglia
The limited diffusion of salary information has implications for labor markets, such as wage discrimination policies and collective bargaining. Access to salary information is believed to be limited and unequal, but there is little direct evidence on the sources of... View Details
Keywords: Search Costs; Privacy; Norms; Compensation; Financial Industry; Field Experiment; Knowledge Dissemination; Equality and Inequality; Gender; Compensation and Benefits; Societal Protocols
Cullen, Zoë, and Ricardo Perez-Truglia. "The Salary Taboo: Privacy Norms and the Diffusion of Information." Art. 104890. Journal of Public Economics 222 (June 2023).
- July 2015
- Article
Prosocial Norms in the Classroom: The Role of Self-regulation in Following Norms of Giving
By: P. R. Blake, M. Piovesan, N. Montinari, F. Werneken and F. Gino
Children who are prosocial in elementary school tend to have higher academic achievement and experience greater acceptance by their peers in adolescence. Despite this positive influence on educational outcomes, it is still unclear why some children are more prosocial... View Details
Blake, P. R., M. Piovesan, N. Montinari, F. Werneken, and F. Gino. "Prosocial Norms in the Classroom: The Role of Self-regulation in Following Norms of Giving." Special Issue on Behavioral Economics of Education. Journal of Economic Behavior & Organization 115 (July 2015): 18–29.
- Forthcoming
- Article
Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
By: Mengjie Cheng and Shunyuan Zhang
The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details
Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding
Cheng, Mengjie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Management Science (forthcoming). (Pre-published online October 18, 2024.)
- Article
Birds of a Feather...Enforce Social Norms? Interactions Among Culture, Norms, and Strategy
By: Hongyi Li and Eric J. Van den Steen
Does culture eat strategy for breakfast? This paper investigates the interactions among corporate culture, norms, and strategy, in order to better understand this issue and related questions. It first shows, through microfoundations, how the forces that drive toward... View Details
Li, Hongyi, and Eric J. Van den Steen. "Birds of a Feather...Enforce Social Norms? Interactions Among Culture, Norms, and Strategy." Strategy Science 6, no. 2 (June 2021): 166–189.
- Research Summary
How a Multicultural Social Environment Influences Creativity and Innovation
My second stream of research draws on my first stream of work to examine how a multicultural social environment influences individuals’ creative thinking and performance at a global workplace. In an on-going project, I found that individuals high in cultural... View Details
- 2021
- Working Paper
First Law of Motion: Influencer Video Advertising on TikTok
By: Jeremy Yang, Juanjuan Zhang and Yuhan Zhang
This paper engineers an intuitive feature that is predictive of the causal effect of influencer video advertising on product sales. We propose the concept of m-score, a summary statistic that captures the extent to which a product is advertised in the most engaging... View Details
Keywords: Influencer Advertising; Video Advertising; Computer Vision; Machine Learning; Advertising; Online Technology
Yang, Jeremy, Juanjuan Zhang, and Yuhan Zhang. "First Law of Motion: Influencer Video Advertising on TikTok." Working Paper, March 2021.
- 17 Jul 2014
- Panel Discussion
Monitoring the Monitors: How Social Factors Influence Supply Chain Auditors
By: Jodi L. Short and Michael W. Toffel
Keywords: CSR; Corporate Accountability; Corporate Social Responsibility; Outsourced Production; Outsourcing; Sustainability; Sustainability Management; Auditing; Audit Quality; Gender; Conflicts Of Interest; Bias; Apparel and Accessories Industry; Electronics Industry; Manufacturing Industry; China; India; Pakistan; Bangladesh; Mexico; Brazil; Viet Nam; Indonesia; Philippines; Sri Lanka; Taiwan; South Korea
Short, Jodi L., and Michael W. Toffel. "Monitoring the Monitors: How Social Factors Influence Supply Chain Auditors." Elevate Limited Webinar, July 17, 2014. (Webinar coordinated by Elevate Limited.)
- 2019
- Working Paper
Birds of a Feather ... Enforce Social Norms? Interactions Among Culture, Norms, and Strategy
By: Hongyi Li and Eric J. Van den Steen
This paper analyzes how shared beliefs and preferences (or values) cause the emergence of social norms; why people may enforce norms that go against their own beliefs and preferences/values; and how this may cause a disconnect to develop between the... View Details
Li, Hongyi, and Eric J. Van den Steen. "Birds of a Feather ... Enforce Social Norms? Interactions Among Culture, Norms, and Strategy." Harvard Business School Working Paper, No. 20-045, October 2019.
- 1 Aug 1993
- Conference Presentation
Social and Personal Influences on Professional Artist' Creativity
By: Teresa M. Amabile, E. Phillips and M. A. Collins
- 2006
- Working Paper
Worse but Equal: The Influence of Social Categories on Resource Allocations
By: Stephen M. Garcia, Max H. Bazerman, Shirli Kopelman and Dale T. Miller
This paper explores the influence of social categories on the perceived trade-off between relatively bad but equal distribution of resources between two parties and profit maximizing, yet asymmetric payoffs. Study 1 and 2 showed that people prefer to maximize profits... View Details
Garcia, Stephen M., Max H. Bazerman, Shirli Kopelman, and Dale T. Miller. "Worse but Equal: The Influence of Social Categories on Resource Allocations." Harvard Business School Working Paper, No. 06-033, February 2006. (Revised September 2008, June 2009. In press.)
- Article
The Social Utility of Feature Creep
By: Debora V. Thompson and Michael I. Norton
Previous research shows that consumers frequently choose products with too many features that they later find difficult to use. Our research shows that this seemingly suboptimal behavior may in fact confer benefits when factoring in the social context of consumption.... View Details
Keywords: Impression Management; Social Influence; Conspicuous Consumption; Signaling; Product Features; Consumer Behavior; Information Technology; Experience and Expertise; Status and Position
Thompson, Debora V., and Michael I. Norton. "The Social Utility of Feature Creep." Journal of Marketing Research (JMR) 48, no. 3 (June 2011): 555–565.
- February 1994 (Revised May 1994)
- Background Note
Exercising Influence
By: Linda A. Hill
Provides a framework for understanding the exercise of interpersonal influence in organizations. Describes some of the "myths and realities" of management that new managers discover--specifically, that managers are dependent on a complex network of relationships to get... View Details
Keywords: Power and Influence
Hill, Linda A. "Exercising Influence." Harvard Business School Background Note 494-080, February 1994. (Revised May 1994.)
- Aug 2010 - 2010
- Conference Presentation
Power, Social Influence and Organizational Change: A Network Perspective
By: Julie Battilana and Tiziana Casciaro
- May 1987
- Background Note
Influence Tactics
Defines and describes the major categories of influence tactics and indicates some of the conditions under which they are effective. View Details
Jick, Todd D. "Influence Tactics." Harvard Business School Background Note 487-087, May 1987.
- June 1997
- Background Note
The Normative Foundations of Business
What is the appropriate role for business to play in a capitalist society? In analyzing responses to this question, this note distinguishes two separate dimensions. The first involves the distinctive objective of business as a social institution, considers the pros and... View Details
Dees, J. Gregory, and Jaan Elias. "The Normative Foundations of Business." Harvard Business School Background Note 897-012, June 1997.