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  • All HBS Web  (43)
    • News  (3)
    • Research  (37)
  • Faculty Publications  (21)

Show Results For

  • All HBS Web  (43)
    • News  (3)
    • Research  (37)
  • Faculty Publications  (21)
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  • 24 Jun 2013
  • Research & Ideas

Is Your iPhone Turning You Into a Wimp?

Nonverbal Displays Affect Neuroendocrine Levels and Risk Tolerance." Contractive body postures such as folded arms have shown the opposite effect, decreasing testosterone and increasing cortisol. Bos and Cuddy wondered whether there might... View Details
Keywords: by Carmen Nobel; Technology; Consumer Products
  • 20 Apr 2010
  • First Look

First Look: April 20

postures. But can these postures actually cause power? As predicted, results revealed that posing in high-power (vs. low-power) nonverbal displays caused neuroendocrine and behavioral changes for both male... View Details
Keywords: Martha Lagace
  • 2008
  • Book

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions
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Zaltman, Gerald, and Lindsay Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Harvard Business School Press, 2008.
  • 06 Nov 2023
  • Research & Ideas

Did You Hear What I Said? How to Listen Better

heard.” The bigger takeaway from the research, the researchers say, is just how unreliable several nonverbal cues seem to be in indicating whether people are listening or not. “This research suggests that even when people are tuning out,... View Details
Keywords: by Michael Blanding
  • 07 Aug 2018
  • First Look

New Research and Ideas, August 8, 2018

or partners whose nonverbal behavior was unknown; these expectations of cooperative intent increased negotiators’ own cooperation. Study 4 uses an economic game to demonstrate that handshaking increased... View Details
Keywords: by Sean Silverthorne
  • 21 Aug 2019
  • Research & Ideas

What Machine Learning Teaches Us about CEO Leadership Style

differences in CEO communication style. The words they choose are crucial to meaning, of course, but they also express themselves through tone and nonverbal clues such as facial gestures. Further, these verbal and View Details
Keywords: by Michael Blanding
  • 17 Jan 2011
  • Research & Ideas

Being the Boss

and telephone calls. We really rely on nonverbal cues, generally, to help us understand the credibility of the message. For instance, to tell whether I'm telling the truth, you'll listen to my tone, you'll look at my face. We're prepared... View Details
Keywords: by Carmen Nobel
  • 13 Feb 2012
  • Research & Ideas

The Case Against Racial Colorblindness

"It's so appealing on the surface to think that the best way to approach race is to pretend that it doesn't exist," says behavioral psychologist Michael I. Norton, an associate professor at Harvard Business School. "But research shows... View Details
Keywords: by Carmen Nobel
  • 09 Dec 2014
  • First Look

First Look: December 9

behavior that is enacted during interactions and observed by perceivers affects how those perceivers evaluate and respond to the actor, this experiment focused on how a nonverbal View Details
Keywords: Sean Silverthorne
  • 18 Sep 2012
  • First Look

First Look: September 18

J.C. Cuddy, Caroline A. Wilmuth, and Dana R. Carney Abstract The current experiment tested whether changing one's nonverbal behavior prior to a high-stakes social evaluation could improve performance in the... View Details
Keywords: Sean Silverthorne
  • 18 Feb 2015
  • First Look

First Look: February 18

scientifically grounded way to align our speech and nonverbal behavior with our beliefs, abilities, and values to produce a synchronized inner state that resonates and connects with others. In this way, we... View Details
Keywords: Sean Silverthorne
  • 08 Dec 2003
  • Research & Ideas

Is That Really Your Best Offer?

behavior on an ongoing basis. Communication is a central part of that story. Negotiators can have good reasons for not saying everything they're thinking. Holding back information can be a simple matter of self-defense. If a seller... View Details
Keywords: by Michael Wheeler
  • 20 Nov 2012
  • First Look

First Look: November 20

Carney Abstract This experiment tested whether changing one's nonverbal behavior prior to an important social evaluation could improve performance on the evaluated task. Participants adopted expansive, open... View Details
Keywords: Sean Silverthorne
  • 08 Nov 2011
  • First Look

First Look: Nov. 8

(i.e., pity and envy, respectively) and actions toward members of those groups. However, through nonverbal behaviors that subtly communicate warmth and competence information, people can manage the... View Details
Keywords: Sean Silverthorne
  • 10 Jun 2014
  • First Look

First Look: June 10

Dealmaking By: Schroeder, Juliana, Jane Risen, Francesca Gino, and Michael I. Norton Abstract—Humans use subtle sources of information-like nonverbal behavior-to determine whether to act cooperatively or antagonistically when they... View Details
Keywords: Sean Silverthorne
  • 07 Feb 2012
  • First Look

First Look: February 7

pressure increases, team members begin to over-rely on general expertise while discounting domain-specific expertise, leading to suboptimal performance. I use longitudinal qualitative case studies to explore the underlying behavioral... View Details
Keywords: Sean Silverthorne
  • 28 Oct 2008
  • First Look

First Look: October 28, 2008

was highly susceptible to normative pressure and most evident among individuals concerned with self-presentational aspects of appearing biased (Study 1). However, this tendency was often counterproductive, as avoiding race during interracial interaction predicted... View Details
Keywords: Martha Lagace
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