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  • All HBS Web  (192)
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    • News  (31)
    • Research  (129)
    • Multimedia  (3)
  • Faculty Publications  (88)
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  • January 2010 (Revised December 2012)
  • Case

Knight the King: The Founding of Nike

By: Noam Wasserman and Kyle Anderson
It had taken Phil Knight 16 long years to build Nike into the number one athletic-shoe company in the country. When Knight had first conceived of the company for an MBA class project, Adidas had had more than 80% market share, but Knight's marketing approach had... View Details
Keywords: Business Startups; Entrepreneurship; Initial Public Offering; Leadership; Growth and Development Strategy; Marketing Strategy; Competitive Advantage; Apparel and Accessories Industry
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Wasserman, Noam, and Kyle Anderson. "Knight the King: The Founding of Nike." Harvard Business School Case 810-077, January 2010. (Revised December 2012.)
  • March 2007 (Revised July 2011)
  • Case

Nike Inc. - Heading Toward 2012

By: William E. Fruhan Jr.
This is a short case (2 pages), which can be distributed and discussed in class as an update through 2006 of the Nike case series. It follows Nike, Inc.: Entering the Millennium (Case #299-084). View Details
Keywords: Business History; Brands and Branding; Apparel and Accessories Industry; Retail Industry
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Fruhan, William E., Jr. "Nike Inc. - Heading Toward 2012." Harvard Business School Case 207-105, March 2007. (Revised July 2011.)
  • October 1984
  • Supplement

NIKE Series, Overview

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Christensen, C. Roland. "NIKE Series, Overview." Harvard Business School Supplement 385-024, October 1984.
  • March 2019 (Revised June 2019)
  • Case

Global Sourcing at Nike

By: Nien-hê Hsieh, Michael W. Toffel and Olivia Hull
This case explores the evolution of Nike’s global product sourcing strategy, in particular ongoing efforts to improve working conditions at its suppliers’ factories. When the case opens in July 2018, Vice President of Sourcing Amanda Tucker and her colleagues in Nike’s... View Details
Keywords: Sourcing; Factory Conditions; Trade; Geography; Geographic Scope; Globalized Firms and Management; Corporate Accountability; Corporate Governance; Governance Compliance; Collaborative Innovation and Invention; Innovation Strategy; Labor; Human Capital; Working Conditions; Supply Chain Management; Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Labor and Management Relations; Complexity; Sports Industry; Fashion Industry; Oregon; Portland; Asia; North and Central America
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Hsieh, Nien-hê, Michael W. Toffel, and Olivia Hull. "Global Sourcing at Nike." Harvard Business School Case 619-008, March 2019. (Revised June 2019.)
  • May 1992 (Revised May 2002)
  • Case

NIKE in Transition (B): Phil Knight Returns

By: Christopher A. Bartlett
After returning to the CEO/COO job, Phil Knight makes changes to Nike's strategy, organization, and management between 1983 and 1987 aimed at making Nike more responsive to the market place. He takes cost-cutting measures, and experiments with several management and... View Details
Keywords: Change; Entrepreneurship; Cost Management; Growth and Development Strategy; Brands and Branding; Organizational Change and Adaptation; Business Strategy
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Bartlett, Christopher A. "NIKE in Transition (B): Phil Knight Returns." Harvard Business School Case 392-106, May 1992. (Revised May 2002.)
  • December 2018 (Revised September 2019)
  • Case

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels
Nike's selection of politically polarizing Colin Kaepernick as the spokesperson for the 30th anniversary of its iconic "Just Do It" campaign catapulted the brand into the media spotlight and made it a political flashpoint for consumers across America. Would the choice... View Details
Keywords: Digital Marketing; Entertainment; Politics; Activism; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Marketing Communications; Sports; Advertising; Social Media; Apparel and Accessories Industry; Sports Industry; Consumer Products Industry; United States; North America
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Avery, Jill, and Koen Pauwels. "Brand Activism: Nike and Colin Kaepernick." Harvard Business School Case 519-046, December 2018. (Revised September 2019.)
  • March 1995 (Revised April 1995)
  • Case

NIKE Inc. in the 1990s (A): New Directions

By: Robert J. Dolan
Describes the transition of Nike from 1990 to 1993 as it sees major growth opportunities in foreign markets. View Details
Keywords: Transition; Brands and Branding; Product Launch; Globalization; Opportunities
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Dolan, Robert J. "NIKE Inc. in the 1990s (A): New Directions." Harvard Business School Case 595-102, March 1995. (Revised April 1995.)
  • January 2023
  • Supplement

Global Sourcing at Nike

By: Nien-hê Hsieh and Michael W. Toffel
Powerpoint Supplement for “Global Sourcing at Nike,” HBS No. 619-008 View Details
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Hsieh, Nien-hê, and Michael W. Toffel. "Global Sourcing at Nike." Harvard Business School PowerPoint Supplement 623-709, January 2023.
  • October 1984 (Revised June 1985)
  • Teaching Note

NIKE (F1), Teaching Note

Teaching Note for (9-385-040). View Details
Keywords: Apparel and Accessories Industry
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Roberts, Michael J. "NIKE (F1), Teaching Note." Harvard Business School Teaching Note 385-139, October 1984. (Revised June 1985.)
  • October 1984 (Revised June 1985)
  • Teaching Note

NIKE (E), Teaching Note

Teaching Note for (9-385-033). View Details
Keywords: Apparel and Accessories Industry
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Roberts, Michael J. "NIKE (E), Teaching Note." Harvard Business School Teaching Note 385-100, October 1984. (Revised June 1985.)
  • May 2020 (Revised July 2020)
  • Teaching Note

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels
Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint... View Details
Keywords: Marketing; Brands and Branding; Advertising; Advertising Campaigns; Marketing Strategy; Marketing Communications; Corporate Social Responsibility and Impact; Consumer Products Industry; Sports Industry; United States; North America
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Avery, Jill, and Koen Pauwels. "Brand Activism: Nike and Colin Kaepernick." Harvard Business School Teaching Note 520-104, May 2020. (Revised July 2020.)
  • October 1984
  • Case

NIKE (E1): The Announcement

Details changes in the senior management roster at Nike, focusing on the appointment of Robert Woodell as the company's new president. View Details
Keywords: Management Succession; Management Teams; Apparel and Accessories Industry; Sports Industry
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Christensen, C. Roland. "NIKE (E1): The Announcement." Harvard Business School Case 385-034, October 1984.
  • March 2013
  • Teaching Note

Social Strategy at Nike (TN)

By: Mikolaj Jan Piskorski
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Piskorski, Mikolaj Jan. "Social Strategy at Nike (TN)." Harvard Business School Teaching Note 713-477, March 2013.
  • May 2011 (Revised January 2013)
  • Case

Nike Football: World Cup 2010 South Africa

By: Elie Ofek and Ryan Johnson
Nike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1... View Details
Keywords: Digital Marketing; Business Divisions; Communication; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Launch; Planning; Competition; Apparel and Accessories Industry; South Africa
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Ofek, Elie, and Ryan Johnson. "Nike Football: World Cup 2010 South Africa." Harvard Business School Case 511-060, May 2011. (Revised January 2013.)
  • May 1994 (Revised July 1994)
  • Case

International Sourcing in Athletic Footwear: NIKE and Reebok

Nike and Reebok, the two largest athletic footwear companies, look to contractors in Asia to manufacture their shoes. Sourcing from Asia offers advantages of low cost and flexibility, but raises questions about human rights and corporate responsibility. How Nike and... View Details
Keywords: Rights; Multinational Firms and Management; Corporate Social Responsibility and Impact; Apparel and Accessories Industry
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Rosenzweig, Philip M. "International Sourcing in Athletic Footwear: NIKE and Reebok." Harvard Business School Case 394-189, May 1994. (Revised July 1994.)
  • October 1984
  • Case

NIKE (B1): Business Class Travel

Presents information about Nike's way of accounting for travel expenses. The teaching objective is to raise the academic question: What is a policy? and then to proceed to a specific action question: what should be Nike's travel policy? View Details
Keywords: Accounting; Policy; Apparel and Accessories Industry; Sports Industry
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Christensen, C. Roland. "NIKE (B1): Business Class Travel." Harvard Business School Case 385-028, October 1984.
  • October 1984
  • Case

NIKE (F): The Apparel Division

Deals with challenges confronting a new divisional manager of Nike's apparel division, David Chang. The teaching plan would focus on a diagnosis of the division's current strategy and what future strategic moves might be considered. View Details
Keywords: Strategic Planning; Business Divisions; Management Teams; Business Strategy; Apparel and Accessories Industry; Sports Industry
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Christensen, C. Roland. "NIKE (F): The Apparel Division." Harvard Business School Case 385-039, October 1984.
  • February 1988 (Revised December 1988)
  • Teaching Note

NIKE in China, Teaching Note

By: Francis Aguilar
Teaching Note for (9-386-065). View Details
Keywords: Manufacturing Industry; China; United States
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Aguilar, Francis. "NIKE in China, Teaching Note." Harvard Business School Teaching Note 388-010, February 1988. (Revised December 1988.)
  • October 1984
  • Case

NIKE (E3): Woodell's First Quarter

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Christensen, C. Roland. "NIKE (E3): Woodell's First Quarter." Harvard Business School Case 385-036, October 1984.
  • October 1984
  • Teaching Note

NIKE (B), Teaching Note

Teaching Note for (9-385-027). View Details
Keywords: Organizational Culture; Value; Management Practices and Processes; Management Teams; Apparel and Accessories Industry
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Roberts, Michael J. "NIKE (B), Teaching Note." Harvard Business School Teaching Note 385-094, October 1984.
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