Nike - Publications - Faculty & Research

29 Jan 2021
News

Holding Business to Account

shareholders, to sever ties with the team. For many businesses, the protests had underscored the case for racial equity, and the companies finally heeded their investors’ call. FedEx threatened to remove its name from the stadium, and View Details

15 Feb 2022
News

Charlotte Club Hosts Webinar to Mark 100 Years of the Case Method

longitudinal cases, where single companies like Nike and General Electric are followed over several decades. This allows students to see how the issues facing the company have evolved over 30 or 40 years, and understand how past decisions... View Details

Keywords: Margie Kelley

01 Jun 2005
News

Do You Speak Business?

several countries as a Monitor and McKinsey consultant, Aaron Pempel (MBA ’98) has lived full-time in Mexico for nearly two years as a Nike executive. “I absolutely believe there are emerging global universal standards for work, driven to... View Details

Keywords: Garry Emmons

01 Sep 2018
News

The True Value of a Tweet

So instead of using it to persuade and project your message onto people, Twitter can be a tool to learn about your customers, as another way to get information about what they’re thinking. SG: And also new product ideas: Are people talking about competitive products... View Details

Keywords: Jen McFarland Flint

01 Sep 2020
News

Giving Amazon the Boot

2016, and last November, Nike announced that it was ending a pilot program with Amazon Retail that it began in 2017, opting to focus on “elevating consumer experiences through more direct, personal relationships,” according to a statement... View Details

Keywords: Lisa Scanlon Mogolov; Miscellaneous Store Retailers; Retail Trade

01 Jun 2002
News

Profile: The Invisible Hand - Robert Massie and God's Green Earth

to report their economic, environmental, and social conduct. Notes Massie, GRI's founding chair, “In addition to governmental mechanisms, we need the GRI framework to keep globalization on a positive track. More than 110 global companies, from View Details

Keywords: Garry Emmons; management; ethics

01 Dec 2006
News

One-on-One with Jeff Hicks

humor I understand. How do you become one of those brands that people want to wear on a T-shirt? There’s no one commercial that’s going to make me want to wear an Apple or a Nike T-shirt. It’s a succession of many different impressions... View Details

Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services

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