Nike - Publications - Faculty & Research

01 Sep 2020
News

Giving Amazon the Boot

2016, and last November, Nike announced that it was ending a pilot program with Amazon Retail that it began in 2017, opting to focus on “elevating consumer experiences through more direct, personal relationships,” according to a statement... View Details

Keywords: Lisa Scanlon Mogolov; Miscellaneous Store Retailers; Retail Trade

01 Jun 1999
News

Joel Bines

offered by his parents, who, he says, "taught me the value of extending myself and working hard." Bines's forays into the unfamiliar began just after his graduation from Bates College. After serving as a student intern for the Manhattan-based public relations firm... View Details

Keywords: Eileen K. McCluskey

01 Jun 2014
News

Faculty Q&A: The Cup Runneth Over

right to outfit and sponsor individual teams? Sophisticated sports marketing outfits, often subsidiaries of the top marketing services firms, conduct detailed assessments to help companies like Nike and Samsung determine what value to... View Details

Keywords: Garry Emmons

01 Dec 2006
News

One-on-One with Jeff Hicks

humor I understand. How do you become one of those brands that people want to wear on a T-shirt? There’s no one commercial that’s going to make me want to wear an Apple or a Nike T-shirt. It’s a succession of many different impressions... View Details

Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services

01 Sep 2024
News

Reduce, Reuse, Recycle

adapt pieces of it to meet their reality. For instance, both Nike and IKEA are working on designing products that can be easily disassembled and recycled. “When you start seeing this approach not as a threat to the organization, but as an... View Details

Keywords: Jennifer Meyers

01 Jun 2002
News

Profile: The Invisible Hand - Robert Massie and God's Green Earth

to report their economic, environmental, and social conduct. Notes Massie, GRI's founding chair, “In addition to governmental mechanisms, we need the GRI framework to keep globalization on a positive track. More than 110 global companies, from View Details

Keywords: Garry Emmons; management; ethics

14 Mar 2019
News

The Merchant of Osaka

situations. She had participated in negotiations with tough-as-nails CEOs and landed major clients like Nike and Coca-Cola. “But when the doctor threw the chart at me, I was about to cry,” she says. She grew up in Osaka, a merchant city,... View Details

Keywords: Health, Social Assistance

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