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    • All HBS Web  (192)
      • Faculty Publications  (34)

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      • January 2000 (Revised September 2002)
      • Case

      Hitting the Wall: Nike and International Labor Practices

      By: Debora L. Spar and Jennifer Burns
      In the mid-1990s Nike, one of the world's most successful footwear companies, is hit by a spate of alarmingly bad publicity. After years of high-profile media attention as the company that can "just do it," Nike is suddenly being portrayed as a firm that relies on... View Details
      Keywords: Wages; Developing Countries and Economies
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      Spar, Debora L., and Jennifer Burns. "Hitting the Wall: Nike and International Labor Practices." Harvard Business School Case 700-047, January 2000. (Revised September 2002.)
      • March 1999 (Revised March 2001)
      • Case

      Nike, Inc.--Entering the Millennium

      By: William E. Fruhan Jr.
      Traces the evolution of Nike from 1987 through 1998. Through a series of eight assignment questions, it examines how the company has created and sustained a competitive advantage, and how that competitive advantage is reflected in growth, profitability, and share price... View Details
      Keywords: Competitive Advantage; Profit; Corporate Strategy; Business Growth and Maturation; Sports Industry; Apparel and Accessories Industry
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      Fruhan, William E., Jr. "Nike, Inc.--Entering the Millennium." Harvard Business School Case 299-084, March 1999. (Revised March 2001.)
      • March 1998 (Revised March 1999)
      • Case

      NIKE, Inc. in the 1990s (C)

      By: John A. Quelch
      In 1998, Nike's earnings and sales growth slowed. Management faced new competition from Adidas. This case asks students to review the various strategies (including diversification into sports equipment) pursued by Nike to resuscitate corporate growth. View Details
      Keywords: Diversification; Competition; Product Launch; Brands and Branding; Growth and Development Strategy; Apparel and Accessories Industry; Sports Industry
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      Quelch, John A. "NIKE, Inc. in the 1990s (C)." Harvard Business School Case 598-119, March 1998. (Revised March 1999.)
      • March 1995 (Revised April 1995)
      • Case

      NIKE Inc. in the 1990s (A): New Directions

      By: Robert J. Dolan
      Describes the transition of Nike from 1990 to 1993 as it sees major growth opportunities in foreign markets. View Details
      Keywords: Transition; Brands and Branding; Product Launch; Globalization; Opportunities
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      Dolan, Robert J. "NIKE Inc. in the 1990s (A): New Directions." Harvard Business School Case 595-102, March 1995. (Revised April 1995.)
      • March 1995 (Revised April 1995)
      • Case

      NIKE Inc. in the 1990s (B): Strategy and Management Changes, 1993-1994

      By: Robert J. Dolan
      Describes Nike's performance to 1994 and describes challenges facing the new president and COO, Thomas Clarke. View Details
      Keywords: Performance; Problems and Challenges; Management Teams
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      Dolan, Robert J. "NIKE Inc. in the 1990s (B): Strategy and Management Changes, 1993-1994." Harvard Business School Case 595-103, March 1995. (Revised April 1995.)
      • May 1992 (Revised August 1996)
      • Case

      NIKE in Transition (A): The Ascendancy of Bob Woodell

      By: Christopher A. Bartlett
      Explores Bob Woodell's tenure as Nike's first COO. Describes development of Woodell's management style, his attempts to develop the organization, and his responses to unforeseen business problems. Changing market forces, new competitors, a build-up of low-end... View Details
      Keywords: Conferences; Crisis Management; Management Style; Marketing Strategy; Organizational Change and Adaptation; Performance Evaluation; Competition
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      Bartlett, Christopher A. "NIKE in Transition (A): The Ascendancy of Bob Woodell." Harvard Business School Case 392-105, May 1992. (Revised August 1996.)
      • May 1992 (Revised May 2002)
      • Case

      NIKE in Transition (B): Phil Knight Returns

      By: Christopher A. Bartlett
      After returning to the CEO/COO job, Phil Knight makes changes to Nike's strategy, organization, and management between 1983 and 1987 aimed at making Nike more responsive to the market place. He takes cost-cutting measures, and experiments with several management and... View Details
      Keywords: Change; Entrepreneurship; Cost Management; Growth and Development Strategy; Brands and Branding; Organizational Change and Adaptation; Business Strategy
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      Bartlett, Christopher A. "NIKE in Transition (B): Phil Knight Returns." Harvard Business School Case 392-106, May 1992. (Revised May 2002.)
      • May 1992 (Revised August 1996)
      • Supplement

      NIKE in Transition (C): A Second COO

      By: Christopher A. Bartlett
      After two years of stunning financial results, Knight again appoints a new COO, Dick Donahue. Are Knight and Nike ready for a new COO? How does Donahue differ from Woodell? Will his personality, style, and agenda fit with the new Nike Knight has created? Also describes... View Details
      Keywords: Policy; Growth and Development; Leadership Style; Management Succession; Managerial Roles; Organizational Structure; Strategy; Apparel and Accessories Industry
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      Bartlett, Christopher A. "NIKE in Transition (C): A Second COO." Harvard Business School Supplement 392-107, May 1992. (Revised August 1996.)
      • September 1991
      • Supplement

      NIKE Series, Video

      By: Christopher A. Bartlett and Malcolm S. Salter
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      Bartlett, Christopher A., and Malcolm S. Salter. "NIKE Series, Video." Harvard Business School Video Supplement 392-504, September 1991.
      • May 1991 (Revised October 1998)
      • Case

      NIKE (A) (Condensed)

      By: David B. Yoffie
      Describes the history of Nike, its strategy, and the industry in which it competes. The teaching objective is to ask the student to identify and evaluate Nike's economic/technical strategy. View Details
      Keywords: Strategy; Economics; Consumer Products Industry; Apparel and Accessories Industry
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      Yoffie, David B. "NIKE (A) (Condensed)." Harvard Business School Case 391-238, May 1991. (Revised October 1998.)
      • June 1990
      • Teaching Note

      NIKE in China (Abridged), Teaching Note

      By: James E. Austin and Tomas Otto Kohn
      Teaching Note for (9-390-092). View Details
      Keywords: Manufacturing Industry; China; United States
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      Austin, James E., and Tomas Otto Kohn. "NIKE in China (Abridged), Teaching Note." Harvard Business School Teaching Note 390-186, June 1990.
      • April 1990 (Revised August 1993)
      • Case

      NIKE in China (Abridged)

      By: James E. Austin
      Nike is reviewing its strategy for producing shoes in China for the U.S. market. Compares the experience in China with that in other countries. View Details
      Keywords: Strategy; Production; Manufacturing Industry; Consumer Products Industry; China; United States
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      Austin, James E. "NIKE in China (Abridged)." Harvard Business School Case 390-092, April 1990. (Revised August 1993.)
      • May 1987
      • Supplement

      NIKE Series: Questions/Answers with Phil Knight, Video

      By: Michael Y. Yoshino
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      Yoshino, Michael Y. "NIKE Series: Questions/Answers with Phil Knight, Video." Harvard Business School Video Supplement 887-524, May 1987.
      • September 1985 (Revised October 1988)
      • Case

      NIKE in China

      By: James E. Austin and Francis Aguilar
      Nike is reviewing its strategy for producing shoes in China for the U.S. market. Compares the experience in China with that in other countries. View Details
      Keywords: Strategy; Production; Manufacturing Industry; China; United States
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      Austin, James E., and Francis Aguilar. "NIKE in China." Harvard Business School Case 386-065, September 1985. (Revised October 1988.)
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