Nightlife - Publications - Faculty & Research

06 Mar 2018
Blog Post

Peek: The People, The Experience, and The Case Method

unique and varied perspectives generated many vibrant and memorable discussions both inside and outside the classroom. Despite our busy schedules, on the last night of the program, we found time to enjoy the nightlife in Boston which is a... View Details

27 May 2009
First Look

First Look: May 27, 2009

framework for artistry, entrepreneurship, and effective leadership in the 21st century. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=809148 Marquee: The Business of Nightlife Harvard Business School Case... View Details

Keywords: Martha Lagace

21 Mar 2016
HBS Case

Can Customer Reviews Be 'Managed?'

case of hotels, professionals tend to not be as well-regarded anymore. Why? Because they have different values of what they consider important than [the average consumer does]. If I have a family and [experts] start talking about how amazing the View Details

Keywords: by Brian Kenny; Advertising; Travel

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

blockbuster approach. In the book, I provide several examples, from Apple to Red Bull and from Victoria's Secret to Burberry. And I describe in depth how the blockbuster strategy is increasingly carrying the day in the hospitality sector, where the View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

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