Nightlife - Publications - Faculty & Research

25 May 2018
Blog Post

9 Reasons to Look Forward to Your HBS Commencement

or picnics and volleyball in the Spring, Baker Lawn will become one of your favorite spots to unwind, study, and hang out with your friends. 2. Dressing up to go out with friends in Harvard Square Harvard Square is a nightlife staple for... View Details

30 Sep 2014
First Look

First Look: September 30

Harvard Business School Case 515-702 Marquee: Reinventing the Business of Nightlife In January 2013, nightlife impresarios Jason Strauss and Noah Tepperberg are celebrating the re-opening of their famed New... View Details

Keywords: Sean Silverthorne

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

blockbuster approach. In the book, I provide several examples, from Apple to Red Bull and from Victoria's Secret to Burberry. And I describe in depth how the blockbuster strategy is increasingly carrying the day in the hospitality sector, where the View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

21 Mar 2016
HBS Case

Can Customer Reviews Be 'Managed?'

case of hotels, professionals tend to not be as well-regarded anymore. Why? Because they have different values of what they consider important than [the average consumer does]. If I have a family and [experts] start talking about how amazing the View Details

Keywords: by Brian Kenny; Advertising; Travel

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