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  • All HBS Web  (13,470)
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Show Results For

  • All HBS Web  (13,470)
    • People  (59)
    • News  (3,077)
    • Research  (7,930)
    • Events  (79)
    • Multimedia  (89)
  • Faculty Publications  (5,442)
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  • TeachingInterests

Product Management

By: Sara McKinley Torti

A Product Manager is obsessed with the problem their product tries to solve and works to both define the product’s functional requirements and lead cross-functional teams to develop, launch and improve their product over time. Taught by an experienced former Google... View Details

  • March 1996
  • Case

New Product Development at Canon: The Contact Sensor Project

By: Joseph L. Bower and Michael Partington
Canon is one of the leading innovators in the world. This case describes the processes by which Canon manages the flow of ideas from basic science to new products, and how it harnesses product innovation to a strategy of diversification. View Details
Keywords: Innovation and Management; Strategic Planning; Innovation and Invention; Innovation Strategy; Management Practices and Processes; Diversification; Success; Consumer Products Industry
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Bower, Joseph L., and Michael Partington. "New Product Development at Canon: The Contact Sensor Project." Harvard Business School Case 396-247, March 1996.
  • April 1997
  • Article

New Product Development Structures and Time to Market

By: S. Datar, C. Jordan, S. Kekre, S. Rajiv and K. Srinivasan
Keywords: Product Development
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Datar, S., C. Jordan, S. Kekre, S. Rajiv, and K. Srinivasan. "New Product Development Structures and Time to Market." Management Science 43, no. 4 (April 1997): 452–464.
  • 2025
  • Working Paper

New Product Diffusion Within Retailers: The Effect of Managerial Quality on Rollout

By: Tomomichi Amano and Jorge Tamayo
Retailers are key intermediaries through which consumers encounter innovation in the form of new products. How are these products rolled out within retailers? We observe significant variation in the availability of new products across stores in a large retail chain in... View Details
Keywords: Managerial Quality; Firm Performance; Diffusion Of Innovation; New Product Rollout; Retailing; Distribution Channels; Product Launch; Management Skills; Retail Industry; Colombia
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Amano, Tomomichi, and Jorge Tamayo. "New Product Diffusion Within Retailers: The Effect of Managerial Quality on Rollout." Harvard Business School Working Paper, No. 25-041, February 2025.
  • February 2011 (Revised November 2012)
  • Case

Product Development at OPOWER

By: Thomas Eisenmann and Rob Go
OPOWER, a software startup that helps utilities engage their customers in ways that reduce energy consumption, is scaling rapidly. The company's new head of product management has designed a system to address a point of constant tension: whether to build custom... View Details
Keywords: Business Startups; Customer Relationship Management; Entrepreneurship; Growth Management; Product Development; Sales; Customization and Personalization; Energy Conservation; Environmental Sustainability; Information Technology Industry; Utilities Industry
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Eisenmann, Thomas, and Rob Go. "Product Development at OPOWER." Harvard Business School Case 811-075, February 2011. (Revised November 2012.)
  • March 1996 (Revised April 1996)
  • Case

State Street Bank and Trust Company: New Product Development

By: Gary P. Pisano and Maryam Golnaraghi
Portrays the dilemma faced by Marsh Carter, CEO and chairman of the board of State Street Bank, in May 1995. For the past decade, the bank earned continually expanding earnings through its rapidly growing custody business. Now, as that business matures and custodial... View Details
Keywords: Product Development; Finance; Problems and Challenges; Management Teams; Organizational Change and Adaptation; Change Management; Strategy; Banking Industry
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Pisano, Gary P., and Maryam Golnaraghi. "State Street Bank and Trust Company: New Product Development." Harvard Business School Case 696-087, March 1996. (Revised April 1996.)
  • 1999
  • Chapter

Flexible Product Development

By: S. Thomke and Don Reinertsen
Keywords: Product Development
Citation
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Thomke, S., and Don Reinertsen. "Flexible Product Development." In Technology Management Handbook CRCnetBASE, edited by R. Dorf. Boca Raton: CRC Press, 1999.
  • August 1998 (Revised February 1999)
  • Case

Product Development at Dell Computer Corporation

By: Stefan H. Thomke, Vish V. Krishnan and Ashok Nimgade
Describes how Dell redesigned its new product development process after experiencing a major product setback and a significant decline in firm profits in 1993. Dell's new process is challenged during the development of a new line of portable computers when the incoming... View Details
Keywords: Cost vs Benefits; Profit; Managerial Roles; Risk Management; Product Development; Business Processes; Problems and Challenges; Risk and Uncertainty; Hardware; Computer Industry
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Thomke, Stefan H., Vish V. Krishnan, and Ashok Nimgade. "Product Development at Dell Computer Corporation." Harvard Business School Case 699-010, August 1998. (Revised February 1999.)
  • May 2003
  • Module Note

Product Development Process Design and Improvement

By: Stefan H. Thomke
Describes the conceptual foundations and pedagogy for a module on the design and improvement of processes for the development of products and services. Can also be used as part of a more general course on Managing Technology and Innovation. Central to Managing Product... View Details
Keywords: Product Development; Design; Performance Improvement; Innovation and Management; Information Technology; Customers; Information Management; Business Processes; Learning; Transformation; Service Operations
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Thomke, Stefan H. "Product Development Process Design and Improvement." Harvard Business School Module Note 603-090, May 2003.
  • 01 May 1997
  • Conference Presentation

Product Development Flexibility

By: Alan David MacCormack and M. Iansiti
Keywords: Product Development
Citation
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MacCormack, Alan David, and M. Iansiti. "Product Development Flexibility." Paper presented at the International Product Development Management Conference, Stockholm, Sweden, May 01, 1997.
  • 1994
  • Article

A Multi-Project Management Framework for New Product Development

By: Roberto Verganti
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De Maio, Adriano, Roberto Verganti, and Mariano Corso. "A Multi-Project Management Framework for New Product Development." European Journal of Operational Research 78, no. 2 (1994): 178–191.
  • 1992
  • Working Paper

Product Development Flexibility

By: Marco Iansiti and Alan MacCormack
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Iansiti, Marco, and Alan MacCormack. "Product Development Flexibility." Harvard Business School Working Paper, No. 97-072, March 1992.
  • April 2010 (Revised November 2011)
  • Teaching Note

Soren Chemical: Why is the New Swimming Pool Product Sinking (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
Teaching Note for 4190 View Details
Keywords: Marketing Mix; New Product Marketing; Pricing; Branding; Marketing Strategy; Price; Marketing Channels; Product Launch; Brands and Branding; Communication Strategy
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Rangan, V. Kasturi, and Sunru Yong. "Soren Chemical: Why is the New Swimming Pool Product Sinking (Brief Case)." Harvard Business School Teaching Note 104-190, April 2010. (Revised November 2011.)
  • 1997
  • Article

Continuous Improvement and Inter-Project Learning in New Product Development

By: Roberto Verganti
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Bartezzaghi, Emilio, Mariano Corso, and Roberto Verganti. "Continuous Improvement and Inter-Project Learning in New Product Development." International Journal of Technology Management 14, no. 1 (1997): 116–138.
  • May 1997
  • Teaching Note

Product Development Performance, Instructor's Note

By: Marco Iansiti
Focuses on what constitutes product development performance and how it is assessed. Performance, as explained in both the note and in the materials for this three-session module, refers to the performance of both the product and the organizational process producing it.... View Details
Keywords: Management Practices and Processes; Infrastructure; Product Development; Production; Performance Evaluation
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Iansiti, Marco. "Product Development Performance, Instructor's Note." Harvard Business School Teaching Note 697-108, May 1997.
  • September 1990 (Revised March 1991)
  • Case

Mod IV Product Development Team

By: Anne Donnellon and Joshua D. Margolis
Focuses sharply on a crossfunctional product development team at Honeywell's Building Controls Division. Traces the history of teams at the division, which introduced them as a response to intensifying competition and the need for faster development. Reveals the... View Details
Keywords: Business Divisions; Collaborative Innovation and Invention; Management Teams; Product Development; Organizational Structure; Groups and Teams; Competitive Strategy
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Donnellon, Anne, and Joshua D. Margolis. "Mod IV Product Development Team." Harvard Business School Case 491-030, September 1990. (Revised March 1991.)
  • May 1997
  • Teaching Note

Product Development Foundations, Instructor's Note

By: Marco Iansiti
As emphasized in the course overview, excellence in product development is built on three foundations: the activities aimed at generating, retaining, and integrating knowledge. They form the critical building blocks for the conceptualization and implementation of any... View Details
Keywords: Knowledge Management; Product Launch; Infrastructure; Product Development
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Iansiti, Marco. "Product Development Foundations, Instructor's Note." Harvard Business School Teaching Note 697-105, May 1997.
  • October 2009
  • Case

Medisys Corp.: The IntensCare Product Development Team

By: Anne Donnellon and Joshua D. Margolis
Key topics include designing teams, managing teams, managing conflict, group dynamics, project management, product development, interdepartmental relations, and organizational change. MediSys, a U.S.-based medical equipment maker, has been developing IntensCare, a new... View Details
Keywords: Project Management; Interdepartmental Relations; Organizational Change; Leadership; Conflict Management; Interpersonal Communication; Groups and Teams; Product Design; Product Development; Organizational Change and Adaptation; Health Care and Treatment; Power and Influence; Medical Devices and Supplies Industry; United States
Citation
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Donnellon, Anne, and Joshua D. Margolis. "Medisys Corp.: The IntensCare Product Development Team." Harvard Business School Brief Case 094-059, October 2009.
  • 30 May 1996
  • Conference Presentation

Science Based Product Development

By: M. Iansiti and J. West
Keywords: Product Development; Science
Citation
Related
Iansiti, M., and J. West. "Science Based Product Development." Paper presented at the International Product Development Management Conference, Fountainebleau, France, May 30, 1996.
  • July 1993 (Revised September 1994)
  • Case

Millipore New Product Commercialization: A Tale of Two New Products

By: V. Kasturi Rangan and Kevin Bartus
Millipore, the worldwide leader in separations technology, was in the process of launching two key new products: one a liquid chromatography/mass spectrometer and the other a virus separation membrane. The case documents the product development and commercialization... View Details
Keywords: Business or Company Management; Product Launch; Product Development; Commercialization
Citation
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Rangan, V. Kasturi, and Kevin Bartus. "Millipore New Product Commercialization: A Tale of Two New Products." Harvard Business School Case 594-010, July 1993. (Revised September 1994.)
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