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Show Results For
- All HBS Web
(7,874)
- People (19)
- News (1,628)
- Research (4,755)
- Events (52)
- Multimedia (44)
- Faculty Publications (2,745)
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- Article
The New New Product Development Game
By: Hirotaka Takeuchi and Ikujiro Nonaka
Takeuchi, Hirotaka, and Ikujiro Nonaka. "The New New Product Development Game." Harvard Business Review 64, no. 1 (January–February 1986).
- November 2021
- Article
Ratings, Reviews, and the Marketing of New Products
By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new... View Details
Keywords: Online Reviews; Product Ratings; Social Networks; Word Of Mouth; Pricing; User-generated Content; Advertising; Product Marketing; Price; Consumer Behavior; Product Positioning; Social Media
Fainmesser, Itay P., Dominique Olié Lauga, and Elie Ofek. "Ratings, Reviews, and the Marketing of New Products." Management Science 67, no. 11 (November 2021): 7023–7045.
- August 1991
- Background Note
Managing the New Product Development Process
By: Robert J. Dolan
Describes how the new product development program is most efficiently managed. View Details
Dolan, Robert J. "Managing the New Product Development Process." Harvard Business School Background Note 592-011, August 1991.
- July 2019
- Case
Four Products: Predicting Diffusion (2019)
By: John Gourville
One job of product managers, marketers, strategic planners, and other corporate executives is to predict what the demand will be for a new product. This task is easier for certain classes of new products than for others. For new consumer package goods, for instance,... View Details
Keywords: Diffusion Processes; Product Adoption; Marketing; Forecasting and Prediction; Demand and Consumers; Product; Adoption; Product Launch
Gourville, John. "Four Products: Predicting Diffusion (2019)." Harvard Business School Case 520-012, July 2019.
- March 3, 2005
- Article
Adopting New Technologies: Turf Battles in Coronary Revascularization
By: Robert S. Huckman and Gary P. Pisano
Huckman, Robert S., and Gary P. Pisano. "Adopting New Technologies: Turf Battles in Coronary Revascularization." New England Journal of Medicine 352, no. 9 (March 3, 2005): 857–859.
- November 2016 (Revised March 2018)
- Case
Deutsche Bank: Structured Retail Products
By: Boris Vallée and Jérôme Lenhardt
Describes how Deutsche Bank, a leading European bank, is deciding whether or not to launch a new structured retail product in Germany: an autocallable note. Will this product find a market and how does it fit into the bank’s product portfolio? The case investigates how... View Details
Keywords: Structured Products; Structured Retail Products; Germany; Auto Callable Note; Financial Product; Financial Product Development; Financial Product Marketing; Financial Product Launch; Financial Product Positioning; Finance; Assets; Asset Pricing; Asset Management; Capital Markets; Financial Institutions; Banks and Banking; Commercial Banking; Financial Instruments; Annuities; Bonds; Stocks; Financial Management; Financial Markets; Financial Strategy; Interest Rates; Investment
Vallée, Boris, and Jérôme Lenhardt. "Deutsche Bank: Structured Retail Products." Harvard Business School Case 217-037, November 2016. (Revised March 2018.)
- Article
Managing Marginal New Products
By: V. K. Rangan, R. Lal and E. Maier
Rangan, V. K., R. Lal, and E. Maier. "Managing Marginal New Products." Business Horizons 35, no. 5 (September–October 1992): 35–42.
- May 2017
- Case
Four Products: Predicting Diffusion (2017)
By: John Gourville
One job of product managers, marketers, strategic planners, and other corporate executives is to predict what the demand will be for a new product. This task is easier for certain classes of new products than for others. For new consumer package goods, for instance,... View Details
- February 1991
- Background Note
Managing Marginal New Products
By: Rajiv Lal
Keywords: Product Launch
Lal, Rajiv. "Managing Marginal New Products." Harvard Business School Background Note 591-088, February 1991.
- November 1988
- Case
Honeywell Residential Division: New Product Development
Describes three different product development efforts at the Residential Controls division of Honeywell, Inc. Each of the three projects was for a different market and competitive environment. Each was tackled in a somewhat different way within the Honeywell... View Details
Keywords: Product Development; Construction; Outcome or Result; Situation or Environment; Business Divisions; Product Design; Change Management; Construction Industry
Wheelwright, Steven C. "Honeywell Residential Division: New Product Development." Harvard Business School Case 689-035, November 1988.
- 25 Apr 2005
- Research & Ideas
New Learning at American Home Products
The success of American Home Products reflects a unique path of learning. The company originated with the merger of several companies in related businesses. During the seventy years following its formation in 1926, the company's senior... View Details
- November 1990
- Case
Techsonic Industries, Inc.: Humminbird - New Products
By: Melvyn A. Menezes
After several new product failures, the company began using customer input to help develop new products. In 1989, the fishing electronics industry is experiencing a downturn, and the company's sales and profits are slipping. The company, which has one product line... View Details
Keywords: Customer Value and Value Chain; Marketing Reference Programs; Product Development; Electronics Industry
Menezes, Melvyn A. "Techsonic Industries, Inc.: Humminbird - New Products." Harvard Business School Case 591-007, November 1990.
- March 2013
- Case
An Entrepreneur's New Product Development Journey
By: Elie Ofek
This case tracks the new product development process undertaken by Gauri Nanda, the founder and CEO of Nanda Home, as she ventures to innovate beyond her initial product launches. Having achieved commercial success with her first product Clocky, a roll away alarm clock... View Details
Keywords: Entrepreneurship; Decision Making; Product Development; Consumer Products Industry; Consumer Products Industry
Ofek, Elie. "An Entrepreneur's New Product Development Journey." Harvard Business School Case 513-098, March 2013.
- 30 Jul 2012
- Research & Ideas
How Technology Adoption Affects Global Economies
look at how technology interacts with geographical diffusion." In a series of research papers, Comin and colleagues investigated the relationship between a country's historical rate of technology adoption and its per capita income. It... View Details
Keywords: by Carmen Nobel
- August 2018
- Case
Four Products: Predicting Diffusion (2018)
By: John Gourville
One job of product managers, marketers, strategic planners, and other corporate executives is to predict what the demand will be for a new product. This task is easier for certain classes of new products than for others. For new consumer package goods, for instance,... View Details
Keywords: Diffusion Processes; Product Adoption; Marketing; Forecasting and Prediction; Demand and Consumers; Adoption; Product Launch
Gourville, John. "Four Products: Predicting Diffusion (2018)." Harvard Business School Case 519-018, August 2018.
- September 2008 (Revised June 2011)
- Case
Examining the Adoption of Drug-Eluting Stents
By: Elie Ofek
Marketers are often tasked with exploring the factors that impact the long-run adoption of a new product or technology. The new product under consideration here is the drug-eluting stent: a device which props open a clogged artery to the heart and then releases... View Details
Keywords: Forecasting and Prediction; Marketing Strategy; Product Positioning; Consumer Behavior; Adoption; Medical Devices and Supplies Industry
Ofek, Elie. "Examining the Adoption of Drug-Eluting Stents." Harvard Business School Case 509-028, September 2008. (Revised June 2011.)
- 27 Oct 2010
- Working Paper Summaries
The Intensive Margin of Technology Adoption
Keywords: by Diego Comin & Martí Mestieri
- January 2011
- Case
AIC Netbooks: Optimizing Product Assembly
By: Steven C. Wheelwright and Sunru Yong
AIC Systems, located in Taichung, Taiwan, is a manufacturer of printed circuit boards, primarily for motherboards and video cards for personal computers. The firm is considered an original design manufacturer (ODM) and takes an active role in innovating and designing... View Details
Keywords: Performance Management; Quantitative Analysis; Manufacturing; Production Planning; Production Management; Diversification; Production; Performance Efficiency; Product Design; Performance Improvement; Mobile Technology; Manufacturing Industry; Electronics Industry; Taiwan
Wheelwright, Steven C., and Sunru Yong. "AIC Netbooks: Optimizing Product Assembly." Harvard Business School Brief Case 114-245, January 2011.