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      • Faculty Publications  (35)

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      • 19 Oct 2012
      • Other Presentation

      Building a Competitive Mexico: The Role of Business

      By: Michael E. Porter
      This presentation draws on ideas from Professor Porter's articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990), "Building the Microeconomic Foundations of Competitiveness," in The Global Competitiveness Report... View Details
      Keywords: Economics; Mexico
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      Porter, Michael E. "Building a Competitive Mexico: The Role of Business." COPARMEX National Annual Meeting 2012, Confederación Patronal de la República Mexicana (COPARMEX), Durango, Mexico, October 19, 2012.
      • 9 Oct 2012
      • Other Presentation

      The New Competitive Advantage: Creating Shared Value

      By: Michael E. Porter
      The ideas drawn from "Creating Shared Value" (Harvard Business Review, Jan 2011) and "Competing by Saving Lives" (FSG, 2012). View Details
      Keywords: Society; Mexico
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      Porter, Michael E. "The New Competitive Advantage: Creating Shared Value." Universidad de Monterrey, Nuevo León, Mexico, October 9, 2012.
      • July–August 2012
      • Article

      The Growth Opportunity That Lies Next Door

      By: G. Jones
      This article uses the case of Natura, the largest Brazilian beauty company and one of the world's top twenty beauty companies, to explore how the logic of globalization is changing for corporations from emerging countries as growth opportunities in those countries... View Details
      Keywords: Brazil; Marketing; Green Marketing; Environment; Globalization; Developing Countries and Economies; Geographic Location; Growth and Development Strategy; Beauty and Cosmetics Industry; Latin America; Europe
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      Jones, G. "The Growth Opportunity That Lies Next Door." Harvard Business Review 90, nos. 7-8 (July–August 2012): 141–145.
      • 2009
      • Chapter

      Small and Medium Firm Lending in Mexico: Lessons and Current Issues

      By: Rodrigo Canales and Ramana Nanda
      Mexico is often cited as one of the world's most entrepreneurial countries in terms of the percentage of its population that has started or is in the process of starting a business venture. Yet Mexico does not seem to be very friendly to entrepreneurs, as confirmed by... View Details
      Keywords: Business Startups; Entrepreneurship; Policy; Competition; Mexico
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      Canales, Rodrigo, and Ramana Nanda. "Small and Medium Firm Lending in Mexico: Lessons and Current Issues." In The Mexico Competitiveness Report 2009, edited by Ricardo Hausmann, Emilio Austin, and Irene Mia. World Economic Forum, 2009.
      • April 2009 (Revised May 2010)
      • Case

      Urbi and the City Licensee Managers

      By: John D. Macomber and Regina Garcia-Cuellar
      A leading low income housing builder in Mexico decides which prospective new local partner best extends its advantages in managing twin production lines of homes and clients. URBI has built substantial competitive advantage in the technology and culture that matches... View Details
      Keywords: Mortgages; Government and Politics; Housing; Growth and Development Strategy; Brands and Branding; Market Entry and Exit; Production; Supply Chain; Organizational Culture; Franchise Ownership; Partners and Partnerships; Competitive Advantage; Real Estate Industry; China; India; Mexico; United States
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      Macomber, John D., and Regina Garcia-Cuellar. "Urbi and the City Licensee Managers." Harvard Business School Case 209-144, April 2009. (Revised May 2010.)
      • October 2007
      • Case

      Colgate Max Fresh: Global Brand Roll-Out

      By: John A. Quelch
      In February 2005, Nigel Burton, in his third year as president of global oral care at Colgate-Palmolive Company (CP), had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF), a new toothpaste that had helped drive Colgate to... View Details
      Keywords: Marketing Strategy; Product Launch; Global Strategy; Brands and Branding; Consumer Products Industry; Health Industry; China; Mexico
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      Quelch, John A., and Jacquie Labatt-Randle. "Colgate Max Fresh: Global Brand Roll-Out." Harvard Business School Case 508-009, October 2007.
      • September 2006 (Revised November 2007)
      • Case

      Patrimonio Hoy: A Financial Perspective

      By: Arthur I Segel, Michael Chu and Gustavo A. Herrero
      Patrimonio Hoy, a program targeting the housing needs of low-income families launched by CEMEX, a major Mexican corporation and a leading global cement company, has gone from a market research project to a highly visible initiative in 22 cities and has earned public... View Details
      Keywords: Diversification; Housing; Income; Corporate Social Responsibility and Impact; Emerging Markets; Finance; Mexico
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      Segel, Arthur I., Michael Chu, and Gustavo A. Herrero. "Patrimonio Hoy: A Financial Perspective." Harvard Business School Case 207-059, September 2006. (Revised November 2007.)
      • November 2004 (Revised July 2006)
      • Case

      Patrimonio Hoy

      By: Arthur I Segel, Michael Chu and Gustavo Herrero
      Patrimonio Hoy is a program targeting the housing needs of the low-income population by CEMEX, a major Mexican company and a leading global cement producer. Originally conceived as a project to understand the customers in the self-construction segment better, a major... View Details
      Keywords: Housing; Construction; Product Design; Globalized Firms and Management; Microfinance; Income; Market Entry and Exit; Emerging Markets; Entrepreneurship; Construction Industry; Mexico
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      Segel, Arthur I., Michael Chu, and Gustavo Herrero. "Patrimonio Hoy." Harvard Business School Case 805-064, November 2004. (Revised July 2006.)
      • January 2004 (Revised March 2004)
      • Case

      Redesigning Sovereign Debt Restructuring Mechanisms

      By: Mihir A. Desai, Christina Pham, Julia Stevens and Kathleen Luchs
      How should the debt of sovereign countries be restructured when countries approach default? Anne O. Krueger of the International Monetary Fund (IMF) is proposing a new approach to sovereign defaults: the Sovereign Debt Restructuring Mechanism (SDRM). The SDRM would... View Details
      Keywords: Sovereign Finance; Insolvency and Bankruptcy; Globalized Economies and Regions; International Finance; Laws and Statutes; Latin America; Asia; Mexico
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      Desai, Mihir A., Christina Pham, Julia Stevens, and Kathleen Luchs. "Redesigning Sovereign Debt Restructuring Mechanisms." Harvard Business School Case 204-110, January 2004. (Revised March 2004.)
      • October 2002 (Revised May 2004)
      • Case

      Starbucks and Conservation International

      By: James E. Austin and Cate Reavis
      Starbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote coffee-growing practices of small farms that... View Details
      Keywords: Financial Crisis; Growth and Development Strategy; Markets; Demand and Consumers; Production; Corporate Social Responsibility and Impact; Cooperative Ownership; Performance Efficiency; Alliances; Nonprofit Organizations; Food and Beverage Industry; Mexico
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      Austin, James E., and Cate Reavis. "Starbucks and Conservation International." Harvard Business School Case 303-055, October 2002. (Revised May 2004.)
      • November 1997 (Revised December 1999)
      • Case

      Cinemex

      By: James L. Heskett
      The founders of Cinemex, the largest capitalized venture start-up in Mexican history, are debating several issues concerning the operations of their new chain of motion picture theatres in Mexico City. The first concerns whether some seats should be left unsold to... View Details
      Keywords: Business Startups; Service Operations; Debates; Venture Capital; Customer Satisfaction; Advertising; Investment; Theater Entertainment; Entertainment and Recreation Industry; Mexico City
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      Heskett, James L. "Cinemex." Harvard Business School Case 898-108, November 1997. (Revised December 1999.)
      • June 1997
      • Teaching Note

      BancZero New Product Development TN

      By: Marco Iansiti
      Teaching Note for (9-697-044). View Details
      Keywords: Banking Industry; Mexico City; United States
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      Iansiti, Marco. "BancZero New Product Development TN." Harvard Business School Teaching Note 697-114, June 1997.
      • November 1996 (Revised September 1997)
      • Case

      BancZero New Product Development

      By: Marco Iansiti and Alberto Moel
      The Mexico City office of a large U.S. bank is asked by clients to develop currency swaps, a derivative financial product. This case deals with the new product development process in financial services, and the problems and issues that are raised in product development... View Details
      Keywords: Product Development; Banks and Banking; Financial Instruments; Situation or Environment; Problems and Challenges; Risk and Uncertainty; Volatility; Banking Industry; Mexico City; United States
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      Iansiti, Marco, and Alberto Moel. "BancZero New Product Development." Harvard Business School Case 697-044, November 1996. (Revised September 1997.)
      • September 1992 (Revised March 1993)
      • Case

      Empresas ICA and the Mexican Road Privatization Program

      By: Willis M. Emmons III and Monica Brand
      Mexico's largest construction company, Empresas ICA, makes an initial public offering to international equity investors in April 1992 to help fund its participation in an ambitious new private-sector approach to highway development. Under the new program, launched by... View Details
      Keywords: Construction; Transportation Networks; Infrastructure; Privatization; Private Equity; Investment; Initial Public Offering; Private Sector; Government and Politics; Policy; Construction Industry; Mexico
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      Emmons, Willis M., III, and Monica Brand. "Empresas ICA and the Mexican Road Privatization Program." Harvard Business School Case 793-028, September 1992. (Revised March 1993.)
      • March 1992 (Revised October 1994)
      • Case

      AT&T Consumer Products

      By: Joseph L. Badaracco Jr.
      Describes the factors AT&T Consumer Products managers considered in deciding whether to locate a new plant for telephone answering machines in the United States, Asia, or Mexico. Describes in depth the restructuring of AT&T during the 1980s, the competition facing its... View Details
      Keywords: Restructuring; Competitive Strategy; Trade; Management; Operations; Crime and Corruption; Executive Compensation; Selection and Staffing; Demand and Consumers; Asia; Mexico
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      Badaracco, Joseph L., Jr. "AT&T Consumer Products." Harvard Business School Case 392-108, March 1992. (Revised October 1994.)
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